Chief Marketing Officer

📌 Core Information

🔹 Job Title: Chief Marketing Officer

🔹 Company: letgo

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Shaping and executing marketing, commercial, and growth strategies
• Driving user acquisition, engagement, monetization, and revenue generation
• Leading and managing a multidisciplinary team
• Collaborating with cross-functional teams to optimize user experience and drive growth
• Representing the marketing function at the executive and board level

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and growth strategies.

📋 Key Responsibilities

✅ Own and lead the entire Marketing, Commercial, and Growth functions

✅ Define and execute data-driven go-to-market and brand strategies

✅ Lead digital marketing, content, PR, demand generation, and communications efforts

✅ Oversee performance marketing, brand marketing, CRM, partnerships, and content

✅ Identify new monetization opportunities and optimize existing revenue streams

✅ Drive customer acquisition, retention, and lifetime value in collaboration with Product and Design teams

✅ Oversee the full marketing funnel from awareness to lead generation to nurturing

✅ Build and manage high-performing, cross-functional teams

✅ Analyze market trends and user insights to stay ahead of the competition

✅ Manage the marketing budget and ensure strong ROI across all initiatives

✅ Establish KPIs and regularly report on marketing performance and metrics to the executive team

✅ Represent the marketing function at the executive and board level

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile and adaptable individual.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 15+ years in senior marketing leadership roles, ideally in digital platforms, marketplaces, or C2C tech companies

Required Skills:

• Proven track record of driving measurable business results through marketing and growth strategies
• Deep understanding of performance marketing, brand positioning, lifecycle marketing, and commercial optimization
• Strong digital marketing expertise across performance marketing, SEO/SEM, social, content, and CRM
• Experience managing large teams and budgets across diverse functions
• Analytical mindset with a passion for experimentation and continuous improvement
• Ability to work in a fast-paced, high-growth, entrepreneurial environment
• Excellent communication and leadership skills; fluent in English

Preferred Skills:

• Experience in the C2C or second-hand market
• Fluency in Turkish

ASSUMPTION: The ideal candidate will have a strong background in digital marketing and a proven track record of driving growth and brand elevation globally.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a CMO role in Turkey with 15+ years of experience, the estimated salary range is ₺150,000 - ₺250,000 per year. This is an estimate and the actual salary may vary based on the company's compensation structure and the candidate's qualifications.

Benefits:

• Life and health insurance
• Bonus scheme
• Flexible working and hybrid opportunity
• Career guidance and path
• Opportunity to learn and develop within the company

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the company's compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: letgo operates in the C2C marketplace and mobile e-commerce sectors, focusing on buying and selling second-hand items.

Company Size: letgo is a mid-sized company with 201-500 employees, providing a dynamic work environment with opportunities for growth and learning.

Founded: letgo was founded in 2015 and has since grown to become one of the leading platforms for buying and selling second-hand goods in Turkey.

Company Description:

• letgo is the go-to platform for buying and selling second-hand items, with over 100 million downloads and millions of listings
• The platform simplifies local buying and selling, offering everything from electronics to furniture
• letgo believes in the circular economy, reducing waste by helping people get what they need and let go of what they don’t
• The company is committed to creating a strong, evolving culture and seeks passionate individuals who are excited about creating something users love and eager for new challenges

Company Specialties:

• C2C marketplace
• Mobile
• E-commerce
• Local marketplace

Company Website: letgo.com

ASSUMPTION: letgo's focus on sustainability and the circular economy sets it apart in the market and provides opportunities for innovative marketing strategies.

📊 Role Analysis

Career Level: Executive (C-level)

Reporting Structure: The CMO reports directly to the CEO and is a strategic partner in company-wide decision-making.

Work Arrangement: Hybrid (a mix of remote and on-site work)

Growth Opportunities:

• As letgo continues to grow, there will be opportunities for the CMO to expand their team and influence the company's overall strategy
• The CMO may have the opportunity to take on additional responsibilities or advance to a more senior role within the company
• letgo's focus on innovation and continuous improvement provides opportunities for professional development and growth

ASSUMPTION: The CMO role at letgo offers a unique opportunity to shape the company's marketing strategy and drive its growth in the competitive C2C marketplace.

🌍 Location & Work Environment

Office Type: letgo's office is located in the Maslak district of Istanbul, Turkey, offering a modern and collaborative work environment.

Office Location(s): Maslak Mah. Eski Büyükdere Cad. Link Plaza No: 3-5 kapı no: 2 Sarıyer / İstanbul, Istanbul, TR

Geographic Context:

• Istanbul is the largest city in Turkey, with a diverse population and a thriving economy
• The city is known for its rich history, vibrant culture, and beautiful landscapes
• Istanbul offers a mix of urban and suburban living options, with a cost of living that is generally lower than in other major European cities

Work Schedule: letgo offers a flexible work schedule with a hybrid work arrangement, allowing employees to balance their personal and professional lives.

ASSUMPTION: letgo's office location in Istanbul provides easy access to the city's amenities and cultural attractions, while also offering a convenient commute for many residents.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the CEO
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Digital marketing expertise and industry knowledge
• Communication and presentation skills
• Cultural fit and alignment with letgo's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of letgo's business and the C2C marketplace by providing specific examples of how you can drive growth and brand elevation
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
• Showcase your ability to work collaboratively with cross-functional teams and manage large teams and budgets
• Be ready to discuss your approach to data-driven marketing and your experience with performance marketing, SEO/SEM, social, content, and CRM

ATS Keywords: Marketing leadership, digital marketing, performance marketing, brand positioning, lifecycle marketing, commercial optimization, team management, analytical mindset, communication skills, user acquisition, revenue generation, data-driven strategies, growth strategies, content marketing, PR

ASSUMPTION: letgo's hiring process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for the company's long-term growth.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and SEM tools (e.g., Google Analytics, SEMrush)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The CMO should be comfortable using a wide range of marketing tools and technologies to optimize performance and drive growth.

👔 Cultural Fit Considerations

Company Values:

• Impactful work: letgo values employees who take initiative and drive meaningful results
• Strong, evolving culture: letgo fosters a dynamic and inclusive work environment where mutual learning thrives
• Customer-centric: letgo prioritizes the needs and preferences of its users and customers, continually improving the buying and selling experience

Work Style:

• letgo values employees who are comfortable working in a fast-paced, high-growth, entrepreneurial environment
• The company encourages both strategic leadership and hands-on execution when needed
• letgo's work style is collaborative and cross-functional, with a focus on teamwork and open communication

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-growth environment, and are you comfortable with both strategic leadership and hands-on execution?
• Are you passionate about creating impactful work and driving meaningful results?
• Do you have a strong understanding of performance marketing, brand positioning, lifecycle marketing, and commercial optimization?
• Are you comfortable working with a diverse team and managing large budgets?
• Do you have excellent communication and leadership skills, with a focus on collaboration and open communication?

ASSUMPTION: letgo's cultural fit considerations focus on finding individuals who are passionate about creating impactful work, comfortable working in a fast-paced environment, and committed to driving meaningful results.

⚠️ Potential Challenges

• The CMO role at letgo requires a strong understanding of the C2C marketplace and the competitive landscape in Turkey
• The role involves managing a large team and budget, with a focus on driving measurable business results
• The CMO must be comfortable working in a fast-paced, high-growth environment and adapting to change
• The role may require occasional travel to letgo's office in Istanbul or other locations in Turkey

ASSUMPTION: The CMO role at letgo presents unique opportunities and challenges, requiring a versatile and adaptable individual with a strong understanding of the C2C marketplace and digital marketing.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the CMO role at letgo requires a strong understanding of the C2C marketplace and the competitive landscape in Turkey
• letgo's focus on sustainability and the circular economy sets it apart in the market, providing opportunities for innovative marketing strategies
• The CMO role at letgo offers a unique opportunity to shape the company's marketing strategy and drive its growth in the competitive C2C marketplace

ASSUMPTION: The CMO role at letgo is unique in its focus on the C2C marketplace and the company's commitment to sustainability and the circular economy.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new feature or product launch
• Optimizing the marketing funnel to improve user acquisition, engagement, and monetization
• Expanding letgo's user base by targeting new demographics or geographic regions
• Implementing a CRM system to improve customer data management and segmentation
• Launching a brand awareness campaign to increase letgo's visibility and market share

ASSUMPTION: The CMO role at letgo offers a wide range of projects and initiatives, requiring a versatile and adaptable individual with a strong understanding of digital marketing and growth strategies.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing letgo's marketing efforts, and how can this role address them?
• How does letgo differentiate itself from competitors in the C2C marketplace, and how can this role drive that differentiation?
• What are the key priorities for the first 90 days in this role, and how can I make the most significant impact?
• How does letgo support the professional development and growth of its employees, particularly in the marketing department?
• What is the company's long-term vision for growth and expansion, and how can this role contribute to that vision?

ASSUMPTION: The interview process for the CMO role at letgo is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for the company's long-term growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
• Showcase your ability to work collaboratively with cross-functional teams and manage large teams and budgets
• Be ready to discuss your approach to data-driven marketing and your experience with performance marketing, SEO/SEM, social, content, and CRM
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.