Chief Marketing Officer

📌 Core Information

🔹 Job Title: Chief Marketing Officer

🔹 Company: Veritas Press

🔹 Location: Lancaster, Pennsylvania, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Sales

🔹 Date Posted: July 16, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (Lancaster, PA preferred, but may be remote for the right candidate)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing activities for a classical Christian education provider offering curriculum, online courses, and live instruction
• Driving strategic marketing initiatives, including digital campaigns, content planning, community development, and event marketing
• Leveraging data science insights to optimize sales, lead generation, customer engagement, and campaign performance
• Ensuring consistent and engaging brand messaging across all platforms
• Aligning sales and marketing plans with organizational growth objectives to realize budgeted amounts, improve customer experience, and enhance lifetime value

ASSUMPTION: This role requires a strong understanding of both marketing and sales, with a focus on digital marketing techniques and data analysis. The ideal candidate will be comfortable working on a small, agile team and may need to perform some tasks hands-on.

📋 Key Responsibilities

✅ Drive Strategic Marketing Initiatives: Develop and execute integrated marketing strategies to increase brand visibility and drive sales growth

✅ Leverage Data Science Insights: Use data science and analytics to interpret market trends, track KPIs, and optimize sales, lead generation, customer engagement, and campaign performance

✅ Consistent Digital Presence & Brand Messaging: Collaborate on content calendars, social media, and promotional efforts to ensure consistent and engaging messaging across all platforms

✅ Sales & Marketing Alignment: Translate business objectives into integrated sales and marketing plans that support organizational growth, improve customer experience, and enhance lifetime value

ASSUMPTION: This role requires a high level of strategic thinking, data-driven decision making, and collaboration with various teams to achieve marketing and sales goals.

🎯 Required Qualifications

Education: Bachelor's degree (Higher level degree or certification is desirable)

Experience: 5+ years of experience in an executive-level marketing and sales position (in the field of education or publishing is desirable)

Required Skills:

• Proven experience in developing and executing integrated marketing strategies
• Fluency in digital marketing techniques and data analysis
• Strong understanding of classical Christian education and the reformed faith
• Excellent leadership, communication, and project management skills

Preferred Skills:

• Experience working in a small, agile team
• Familiarity with marketing automation tools and CRM systems
• Ability to work independently and manage multiple projects simultaneously

ASSUMPTION: The ideal candidate will have a strong background in marketing and sales, with a focus on digital marketing and data analysis. Experience in the education or publishing industry is a plus, but not required.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on experience and industry standards for a mid-senior level marketing role in Lancaster, PA)

Benefits:

• PPO medical insurance
• Paid holidays and leave time
• 401(k) with matching funds
• Discounted books and courses

Working Hours: Full-time (40 hours per week), with some flexibility for the right candidate

ASSUMPTION: The salary range is based on industry standards for a mid-senior level marketing role in Lancaster, PA. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Classical Christian Education

Company Size: Medium (100-250 employees)

Founded: 1995 (Over 25 years of experience in the industry)

Company Description:

• Veritas Press is a leading provider of classical Christian education for K-12, offering curriculum for home use, self-paced online courses, and live instruction through their online school
• The company's mission is to restore culture to Christ one heart and mind at a time
• Veritas Press is committed to providing high-quality, Christ-centered education that prepares students for a lifetime of learning and service

Company Specialties:

• Classical Christian Curriculum
• Online Courses
• Live Instruction
• Educational Resources

Company Website: Veritas Press

ASSUMPTION: Veritas Press is a well-established company in the classical Christian education industry, with a strong commitment to providing high-quality, Christ-centered educational resources.

📊 Role Analysis

Career Level: Mid-Senior level (Managerial/Executive)

Reporting Structure: This role reports directly to the CEO and may oversee a small marketing team

Work Arrangement: Hybrid (Lancaster, PA preferred, but may be remote for the right candidate)

Growth Opportunities:

• Potential for career advancement within the marketing department or other areas of the organization
• Opportunity to work on a variety of marketing initiatives and campaigns
• Chance to make a significant impact on the company's marketing efforts and overall growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a real impact on the company's marketing efforts and overall success.

🌍 Location & Work Environment

Office Type: Hybrid (Lancaster, PA preferred, but may be remote for the right candidate)

Office Location(s): Lancaster, PA

Geographic Context:

• Lancaster, PA is a mid-sized city with a population of around 60,000 people
• The city is located in the southeastern part of Pennsylvania, approximately 60 miles west of Philadelphia
• Lancaster is known for its rich history, vibrant arts scene, and strong sense of community

Work Schedule: Full-time (40 hours per week), with some flexibility for the right candidate

ASSUMPTION: The hybrid work arrangement allows for some flexibility in work location, but the ideal candidate will be comfortable working in an office environment and be willing to commute to Lancaster, PA as needed.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the CEO and/or other members of the leadership team
• Presentation or case study to assess strategic thinking and problem-solving skills
• Background check and reference checks

Key Assessment Areas:

• Marketing and sales experience
• Data-driven decision making
• Strategic thinking and problem-solving
• Leadership and communication skills
• Alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and sales experience, as well as your familiarity with classical Christian education and the reformed faith
• Be prepared to discuss your approach to data-driven marketing and your ability to work collaboratively with a small team
• Research the company and be ready to discuss how your skills and experience align with their mission and values

ATS Keywords: Marketing strategy, digital marketing, data analysis, sales alignment, brand messaging, classical Christian education, reformed faith

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and sales experience, as well as their ability to work collaboratively with a small team and align with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM systems, and data analysis tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Christ-centered approach to education
• Excellence in all endeavors
• Integrity in all actions
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Strategic and forward-thinking
• Committed to the company's mission and values

Self-Assessment Questions:

• Do you have a strong understanding of classical Christian education and the reformed faith?
• Are you comfortable working in a small, agile team and collaborating with others to achieve marketing and sales goals?
• Do you have a proven track record of success in developing and executing integrated marketing strategies?
• Are you committed to a Christ-centered approach to education and to working with a team that shares this commitment?

ASSUMPTION: The ideal candidate for this role will be strongly aligned with Veritas Press' mission and values, as well as their commitment to providing high-quality, Christ-centered education.

⚠️ Potential Challenges

• Working in a small, agile team may require wearing multiple hats and performing tasks outside of one's primary area of expertise
• The hybrid work arrangement may present challenges in terms of communication and collaboration with team members who are not co-located
• The role may require occasional travel to attend industry events or conferences
• The classical Christian education industry may have unique marketing challenges and opportunities compared to other industries

ASSUMPTION: The ideal candidate for this role will be comfortable working in a small, agile team and be willing to adapt to the unique challenges and opportunities presented by the classical Christian education industry.

📈 Similar Roles Comparison

• Unlike some marketing roles, this position requires a strong understanding of both marketing and sales, as well as a commitment to a Christ-centered approach to education
• The hybrid work arrangement offers some flexibility in work location, but the ideal candidate will be comfortable working in an office environment and be willing to commute to Lancaster, PA as needed
• This role offers significant growth opportunities for the right candidate, including the chance to make a real impact on the company's marketing efforts and overall success

ASSUMPTION: This role is unique in its requirement for a strong understanding of both marketing and sales, as well as a commitment to a Christ-centered approach to education. The hybrid work arrangement and growth opportunities make it an attractive option for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new online course
• Analyzing customer data to identify trends and optimize marketing campaigns
• Collaborating with the sales team to develop targeted marketing materials and promotional events
• Managing a team of marketing professionals to execute multiple campaigns simultaneously

ASSUMPTION: The ideal candidate for this role will have experience working on a variety of marketing projects, from strategic planning and execution to data analysis and team management.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing and sales alignment, and how this role fits into that strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest marketing challenges facing the company in the next 1-3 years, and how does this role address those challenges?
• How does the company measure the success of its marketing efforts, and how will my performance be evaluated in this role?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?

ASSUMPTION: These questions are designed to help the candidate better understand the company's marketing strategy, culture, and long-term vision, as well as the specific expectations and requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and sales experience, as well as your familiarity with classical Christian education and the reformed faith
• Prepare for your interview by researching the company and being ready to discuss your approach to data-driven marketing and your ability to work collaboratively with a small team
• Follow up with the hiring manager within 24 hours of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.