Chief Marketing Officer - Remote UK or US

📌 Core Information

🔹 Job Title: Chief Marketing Officer - Remote UK or US

🔹 Company: Outseer

🔹 Location: United States (Remote)

🔹 Job Type: Other

🔹 Category: Marketing

🔹 Date Posted: 2025-05-22

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global marketing strategy to drive growth
• Leading demand generation activities across all media to fuel pipeline growth
• Overseeing product and portfolio marketing to create compelling content
• Refining and operationalizing the Outseer brand and driving external communications
• Managing marketing operations, including KPIs, reporting, and resource allocation
• Building and leading a high-performing marketing team
• Collaborating cross-functionally with other executives and teams

ASSUMPTION: This role requires a strategic and hands-on leader with experience in B2B tech marketing, who can align marketing efforts with the company's overall direction and drive growth.

📋 Key Responsibilities

✅ Global Marketing Strategy: Own and refine the company's comprehensive marketing strategy to drive growth. Develop and execute segmentation strategies to penetrate identified markets and to retain and grow customers.

✅ Demand Generation: Define and drive effective lead generation activities across all media, especially digital, that resonate with the customer and fuel pipeline growth for the sales organization. Focus on the customer journey to produce not only leads into the pipeline but also tracking of conversion rates and attribution through to revenue. Own Outseer presence at key industry events. Leverage marketing analytics and KPIs to assess campaign performance and ROI, adjusting strategies as needed.

✅ Product & Portfolio Marketing: Leverage relationships with internal subject matter experts, customers, partners, and influencers such as analysts, thought leaders, media, and industry associations to develop compelling product-related content for internal and external consumption. The primary focus will be on the production of compelling sales enablement materials with a secondary focus on external influencers.

✅ Communications & Brand: Refine the approach to the Outseer brand and operationalize the positioning. Drive the company's external communications including public and media relations. Ensure an authentic and cohesive brand presence externally across all digital channels and within the organization.

✅ Marketing Operations: Establish a set of key performance indicators and provide consistent reporting against the marketing team's objectives, especially as it relates to sales pipeline generation. Ensure marketing systems infrastructure, technology, and data provide the right insights to support consistent growth. Drive efficiency in the marketing efforts while also focusing on how to continually improve team and program productivity for future scalability. Manage the marketing budget and ensure efficient resource allocation.

✅ Team Leadership: Attract, develop, and retain strong talent. Continue to develop and structure a marketing team that efficiently executes the company's overall and go-to-market strategy. Help create an inclusive, dynamic working environment that brings out the best in reporting managers and creates a clear path for staff growth both within marketing and across organizational lines. Mentor and develop a high-performing marketing team, fostering creativity, collaboration, and ongoing improvement.

✅ Cross Functional Collaboration: Be highly collaborative to leverage talent across the business. Participate with other executives in defining the company's overall strategy. Ensure collaboration and partnership with sales and sales enablement, product management, finance, and other functions to ensure a customer-focused approach across all user interactions. The functionally interdependent nature of marketing elevates teamwork to a critical success factor for this role.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams to drive growth and improve market positioning.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.

Experience: 12+ years as a CMO or similar senior marketing role in a B2B tech environment with demonstrated success in a private equity sponsored or similar resource constrained environment focused on profitable growth.

Required Skills:

• Strategic Thinking
• Results Oriented
• Change Leadership
• Effective Decision-Making
• Talent Development
• Collaboration
• Strong Communication
• Ethical Conduct and Accountability
• Role Modeling
• Demand Generation
• Product Marketing
• Brand Management
• Marketing Operations
• Team Leadership
• Cross Functional Collaboration
• Marketing Strategy

Preferred Skills:

• Experience with B2B software solutions targeting the financial services segment, preferably including the anti-fraud and authentication space.
• Demonstrated success in developing and implementing a high performing B2B demand generation engine that drives revenue growth.
• Track record of success leading all facets of marketing function.

ASSUMPTION: The ideal candidate will have a strong background in B2B tech marketing, with a proven track record of driving growth and improving market positioning in a resource-constrained environment.

💰 Compensation & Benefits

Salary Range: $250,000 - $350,000 (Estimated based on industry standards for a CMO role with 10+ years of experience in a B2B tech environment)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a CMO role with the required experience level. Actual compensation may vary based on factors such as performance and company financials.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services Technology (Fintech)

Company Size: Medium to Large (Based on the company's LinkedIn profile, Outseer has 500-1000 employees)

Founded: 2001 (Based on the company's LinkedIn profile)

Company Description:

• Outseer is a leading provider of digital identity and fraud prevention solutions for the financial services industry.
• The company offers a range of products and services, including authentication, fraud detection, and customer experience solutions.
• Outseer serves a global customer base, including banks, credit unions, and other financial institutions.

Company Specialties:

• Digital Identity
• Fraud Prevention
• Customer Experience
• Risk Management

Company Website: outseer.com

ASSUMPTION: Outseer is a well-established company in the Fintech industry, with a strong focus on digital identity and fraud prevention solutions for the financial services sector.

📊 Role Analysis

Career Level: Executive (C-level)

Reporting Structure: The CMO will report directly to the CEO and will be a member of the executive leadership team.

Work Arrangement: Remote (with the option to work from the company's offices in the UK or US)

Growth Opportunities:

• Potential to shape the company's marketing strategy and drive growth
• Opportunity to lead and mentor a high-performing marketing team
• Possibility to collaborate with other executives and contribute to the company's overall strategy

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a significant impact on the company's marketing efforts and overall success.

🌍 Location & Work Environment

Office Type: Hybrid (Remote and On-site)

Office Location(s): United Kingdom (London) and United States (San Francisco, New York)

Geographic Context:

• The UK and US offices are located in major financial hubs, providing easy access to customers and industry events.
• The remote work arrangement allows for greater flexibility and work-life balance.
• The company's global customer base requires a strong understanding of international markets and trends.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The hybrid work environment and global customer base require a strong understanding of international markets and the ability to work effectively with remote teams.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the CEO and other members of the executive leadership team
• Presentation or case study to assess strategic thinking and problem-solving skills
• Final round interview with the CEO and/or board members

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership skills and team management
• Cross-functional collaboration and communication
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
• Research the company and industry to demonstrate your understanding of Outseer's business and market trends.
• Be ready to discuss your approach to marketing strategy, demand generation, and brand management.

ATS Keywords: Marketing Strategy, Demand Generation, Product Marketing, Brand Management, Marketing Operations, Team Leadership, Cross Functional Collaboration, B2B Tech, Fintech, Financial Services

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Search engine optimization (SEO) and marketing tools (e.g., Google Analytics, SEMrush)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The CMO will be expected to have experience with a range of marketing tools and technologies, as well as the ability to evaluate and implement new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Strategic and data-driven
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you align marketing strategies with overall business objectives to drive growth?
• Can you provide an example of a time when you led a team through a significant change initiative, and what was the outcome?
• How do you approach cross-functional collaboration and partnership to ensure a customer-focused approach across all user interactions?

ASSUMPTION: Outseer values a customer-centric, innovative, and collaborative work environment, with a strong focus on accountability and results.

⚠️ Potential Challenges

• Managing a remote marketing team and ensuring consistent performance across different time zones
• Balancing the need for strategic thinking with the day-to-day operational demands of marketing
• Navigating a fast-paced, entrepreneurial environment with limited resources
• Adapting to the unique requirements of the financial services industry and its regulatory landscape

ASSUMPTION: The CMO will need to be adaptable, strategic, and operationally focused to succeed in this role, with a strong understanding of the unique challenges and opportunities presented by the Fintech industry.

📈 Similar Roles Comparison

• Compared to other CMO roles in Fintech, this position offers a unique opportunity to shape the company's marketing strategy and drive growth in a specific niche (digital identity and fraud prevention).
• Unlike some other Fintech companies, Outseer has a strong focus on the financial services industry and its regulatory landscape.
• Career progression in this role could lead to other executive leadership positions within the company or the broader Fintech industry.

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's marketing efforts and overall success, with potential for career growth and development.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the digital identity space
• Conducting market research and competitive analysis to inform marketing strategy and positioning
• Leading a team to create and execute a demand generation campaign that drives pipeline growth and improves conversion rates

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and operational aspects of the CMO role at Outseer.

❓ Key Questions to Ask During Interview

• How does the executive leadership team collaborate and make decisions, and how can I contribute effectively to that process?
• What are the most pressing marketing challenges facing the company, and how can I address them in my first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for the first 30, 60, and 90 days in this role, and how can I best prepare for them?
• How does the company approach diversity, equity, and inclusion (DEI) initiatives, and what role can I play in supporting and advancing those efforts?

ASSUMPTION: These questions demonstrate the candidate's interest in understanding the company's culture, priorities, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on strategic thinking, leadership, and cross-functional collaboration.
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
• Research the company and industry to demonstrate your understanding of Outseer's business and market trends.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.