Cluster Director of Brand & Growth

📌 Core Information

🔹 Job Title: Cluster Director of Brand & Growth

🔹 Company: AccorHotel

🔹 Location: Doha, Qatar

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic brand custodianship for Raffles & Fairmont Doha
• Liaison with global and regional brand, marketing, and corporate communications teams
• Development and implementation of integrated marketing communication plans
• Management of external agencies and key partnerships
• Driving brand awareness, engagement, and growth across all hotel experiences

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and stakeholder management skills to ensure brand integrity while driving growth and engagement.

📋 Key Responsibilities

✅ Serve as the primary liaison with Accor's global and regional brand, marketing, and corporate communications teams

✅ Ensure brand integrity while driving awareness, engagement, and growth across all hotel experiences

✅ Lead the strategic development, implementation, and performance of integrated marketing communication plans

✅ Oversee external agencies, manage key partnerships, and maximize the impact of every campaign

✅ Shape the perception of the hotel in local and international markets, supporting sustainability and community efforts

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires a strong understanding of luxury branding, consumer behavior, and market positioning.

🎯 Required Qualifications

Education: Bachelor Degree in Marketing / Communications or equivalent

Experience: Minimum of 8 years in Brand Management / Marketing Communications / Public Relations, ideally within luxury hospitality or high-end lifestyle brands

Required Skills:

• Proven track record in multi-channel marketing, PR, brand partnerships, and agency management
• Verbal and written fluency in English and Arabic
• Experience working with global brand standards, preferably in an international hospitality group
• Strong understanding of luxury branding, consumer behavior, and market positioning across GCC and global markets
• Skilled in media planning, digital strategy, influencer engagement, and visual branding
• Excellent leadership, communication, and stakeholder management skills

Preferred Skills:

• Experience working in the hospitality industry

ASSUMPTION: Given the nature of the role, proficiency in Arabic is required to effectively communicate with local stakeholders and communities.

💰 Compensation & Benefits

Salary Range: Industry standard for a Director-level role in the luxury hospitality sector in Doha, Qatar is QAR 35,000 - 50,000 per month (approx. USD 9,600 - 13,800). This estimate is based on market research and comparable roles in the region.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for career growth and development within the Accor group
• Employee discounts on hotel stays and food & beverage outlets

Working Hours: Full-time position with standard working hours, typically Monday to Friday, 9:00 AM to 5:00 PM. May require flexibility to work evenings and weekends as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Accor operates in the hospitality industry, offering a wide range of hotel brands and experiences across various segments.

Company Size: Accor is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Accor was founded in 1967 and has since grown into a global leader in the hospitality industry.

Company Description:

• Accor is a world-leading travel & lifestyle group offering unique experiences in more than 4,800 hotels and residences across 100 countries
• The group has been acquiring hospitality expertise for more than 50 years, resulting in an unrivaled portfolio of brands
• Accor is committed to sustainable value creation and plays an active role in climate action

Company Specialties:

• Hotel operations and management
• Brand development and marketing
• Loyalty programs and customer engagement
• Sustainable hospitality practices

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's extensive global presence and diverse brand portfolio offer unique opportunities for career growth and development within the hospitality industry.

📊 Role Analysis

Career Level: This role is at the director level, requiring a high degree of strategic thinking, leadership, and stakeholder management skills.

Reporting Structure: The Cluster Director of Brand & Growth reports directly to the Area Vice President of Marketing & Communications for the Middle East & Africa region.

Work Arrangement: This is an on-site role based in Doha, Qatar, with the possibility of occasional travel to other Accor properties in the region.

Growth Opportunities:

• Progression to regional or global marketing roles within Accor
• Expansion into other areas of the business, such as operations or development
• Gaining valuable experience in luxury hospitality brand management

ASSUMPTION: Given Accor's extensive global presence and diverse brand portfolio, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, upscale hotel office environment within the Raffles & Fairmont Doha property.

Office Location(s): Doha, Qatar

Geographic Context:

• Doha is the capital and most populous city of Qatar, offering a mix of traditional Middle Eastern culture and modern urban living
• The city is home to numerous luxury hotels, high-end retail outlets, and fine dining establishments
• Doha is a multicultural city with a significant expat population, providing a diverse work environment

Work Schedule: Standard working hours, typically Monday to Friday, 9:00 AM to 5:00 PM. May require flexibility to work evenings and weekends as needed.

ASSUMPTION: The work environment is likely to be dynamic and fast-paced, reflecting the competitive nature of the luxury hospitality industry in Doha.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the Area Vice President of Marketing & Communications
• Second-round interview with the General Manager of Raffles & Fairmont Doha
• Final interview with the Regional Vice President of Marketing & Communications for the Middle East & Africa region

Key Assessment Areas:

• Strategic thinking and brand management skills
• Leadership and stakeholder management abilities
• Understanding of luxury hospitality and market positioning
• Fluency in English and Arabic, with strong communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in brand management, marketing communications, and luxury hospitality
• Demonstrate your understanding of the Accor brand and the specific requirements of the role
• Prepare examples of your past achievements in brand growth, marketing campaigns, and stakeholder management

ATS Keywords: Brand Management, Marketing Communications, Public Relations, Luxury Hospitality, Consumer Behavior, Market Positioning, Media Planning, Digital Strategy, Influencer Engagement, Visual Branding, Leadership, Communication, Stakeholder Management, Agency Management, Partnership Management, Sustainability

ASSUMPTION: The application process may involve assessments of your strategic thinking, leadership, and communication skills, as well as your understanding of luxury hospitality and market positioning.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM systems (e.g., Salesforce, Oracle)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the hotel's existing systems and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Act with integrity and respect
• Be innovative and creative
• Collaborate and perform as a team
• Embrace diversity and inclusion
• Deliver outstanding results

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse stakeholders, including internal teams and external partners?
• Do you have a proven track record of driving brand growth and engagement in a luxury hospitality setting?

ASSUMPTION: Accor values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit with the company's values are likely to be successful in the role.

⚠️ Potential Challenges

• Managing multiple stakeholders, including global and regional brand teams, hotel general managers, and external agencies
• Balancing the need for brand consistency with the desire for local relevance and innovation
• Operating in a competitive luxury hospitality market with high customer expectations
• Adapting to the unique cultural and linguistic landscape of the Middle East

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strong leadership, communication, and stakeholder management skills.

📈 Similar Roles Comparison

• This role is similar to a Regional Brand Manager or Global Marketing Director position within a luxury hospitality group, with a focus on brand strategy, marketing communications, and stakeholder management
• Unlike other marketing roles, this position requires a strong understanding of luxury hospitality and the ability to work effectively with hotel general managers and other operational stakeholders
• Career progression may involve moving into a regional or global marketing role within Accor, or transitioning into another area of the business, such as operations or development

ASSUMPTION: This role offers a unique opportunity to gain experience in luxury hospitality brand management and drive growth and engagement for high-end hotel brands in a dynamic and competitive market.

📝 Sample Projects

• Developing and implementing a comprehensive brand strategy for Raffles & Fairmont Doha, aligned with Accor's global and regional brand standards
• Managing a team of marketing and communications professionals to execute integrated marketing campaigns, driving brand awareness, engagement, and growth
• Collaborating with external agencies to create innovative and impactful marketing content, including advertising, public relations, and digital marketing initiatives

ASSUMPTION: The specific projects undertaken in this role will depend on the hotel's marketing and communications priorities, as well as the candidate's areas of expertise and interest.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and communications strategy for Accor in the Middle East & Africa region?
• What are the key priorities for the first 90 days in this role?
• How does Accor support the professional development and growth of its marketing and communications team members?
• What is the expected timeline for reviewing and updating the brand strategy for Raffles & Fairmont Doha?
• How does this role collaborate with other departments, such as sales, revenue management, and operations, to drive overall hotel performance?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success for the hotel and the brand.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in brand management, marketing communications, and luxury hospitality
• Prepare examples of your past achievements in brand growth, marketing campaigns, and stakeholder management
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.