📌 Core Information
🔹 Job Title: Cluster Director of Sales and Marketing
🔹 Company: Minor International
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving hotel financial performance through innovative sales and marketing strategies
- Building and developing sales and marketing leadership within the assigned geographic area
- Establishing and maintaining relationships with industry influencers and strategic partners
- Overseeing the implementation of marketing and PR strategies, brand standards, and corrective measures
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the hospitality industry to successfully drive sales and marketing efforts across multiple hotels.
📋 Key Responsibilities
✅ Work closely with the Hotel General Manager, Corporate Office, and team to set up, establish, and drive hotels’ financial performance
✅ Maximize sales efforts with innovative marketing ideas and enter new markets
✅ Attend domestic and international trade shows and major market events to promote new business and increase sales
✅ Build and develop the hotels’ sales and marketing leadership in the geographic assignment
✅ Inspire and coach the team to ensure marketing brand standards are fully respected
✅ Establish and maintain relationships with industry influencers and key strategic partners
✅ Oversee the implementation of the brand strategy and brand standards at a hotel level
✅ Monitor competitor marketing and PR activities
ASSUMPTION: This role involves a high level of autonomy and requires strong decision-making skills, as well as the ability to manage multiple projects and teams simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree equivalent International degree in Marketing, Business, or Commerce, MBA
Experience: International strategic sales and marketing experience, previous experience as Director of Sales & Marketing in a luxurious hotel brand
Required Skills:
- Strong commercial/business acumen
- Ability to analyze, interpret, and extract trends from data
- Effective communication with all levels
- Strong leadership skills, able to articulate a vision and translate it to reality
Preferred Skills:
- Fluency in multiple languages
- Experience working with diverse teams
ASSUMPTION: Given the international nature of the role, candidates with experience working in multiple countries and languages may have an advantage.
💰 Compensation & Benefits
Salary Range: Industry standard for a Director of Sales & Marketing role in the hospitality sector in Bangkok, Thailand is THB 300,000 - 500,000 per year (USD 9,000 - 15,000).
Benefits:
- Competitive benefits package
- Opportunities for career growth within the Minor International group
- Discounted hotel stays and F&B offerings
Working Hours: Full-time, with potential for overtime during peak seasons or special events
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. Minor International is a global hospitality leader with a network of over 560 hotels across six continents.
Company Size: 10,001+ employees. As a large organization, Minor International offers extensive resources and opportunities for career growth.
Founded: 1961. Minor International has a long history in the hospitality industry and has expanded its portfolio to include eight diverse hotel brands and related hospitality businesses.
Company Description:
- Minor International is a global hospitality leader with a network of over 560 hotels across six continents.
- The company drives growth through eight diverse hotel brands and a portfolio of related hospitality businesses.
- Minor International is perpetually driven by an entrepreneurial spirit, creating better brands, businesses, and partnerships by focusing on what matters most to guests, team members, and partners.
Company Specialties:
- Hotel operations and management
- Luxury and upscale hotel brands
- Related hospitality businesses, including luxury residences, private jets, restaurants and bars, spa and wellness, and river cruises and rail journeys
Company Website: http://www.minorhotels.com
ASSUMPTION: Minor International's extensive global presence and diverse portfolio of brands offer applicants a wide range of career opportunities and experiences.
📊 Role Analysis
Career Level: Executive. This role is suited for experienced professionals seeking to advance their careers in sales and marketing within the hospitality industry.
Reporting Structure: The Cluster Director of Sales and Marketing reports directly to the Hotel General Manager and works closely with the Corporate Office and their team.
Work Arrangement: On-site, with potential for travel to attend trade shows, market events, and visit hotels within the assigned geographic area.
Growth Opportunities:
- Progression to regional or global sales and marketing roles within Minor International
- Expansion into related hospitality businesses or hotel brands
- Development of leadership and management skills through team mentoring and coaching
ASSUMPTION: Given Minor International's extensive global presence and diverse portfolio of brands, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate office in Bangkok, Thailand
Office Location(s): 88 The PARQ Building, 12th Fl. Ratchadaphisek Road, Bangkok, Klongtoey 10110, TH
Geographic Context:
- Bangkok is a major commercial and cultural hub in Southeast Asia
- The city offers a vibrant nightlife, diverse culinary scene, and numerous historical and cultural attractions
- Bangkok is well-connected by international flights, making it an ideal base for travel within the region
Work Schedule: Full-time, with potential for overtime during peak seasons or special events. The role may require travel to attend trade shows, market events, and visit hotels within the assigned geographic area.
ASSUMPTION: Bangkok's dynamic business environment and cultural diversity provide an exciting backdrop for this role, offering opportunities for professional growth and personal enrichment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the Hotel General Manager and/or other relevant stakeholders
- Background check and reference verification
Key Assessment Areas:
- Sales and marketing strategy development
- Leadership and team management skills
- Industry knowledge and market trends
- Communication and presentation skills
Application Tips:
- Highlight relevant sales and marketing experience, particularly in the hospitality industry
- Demonstrate a strong understanding of the local market and competitive landscape
- Showcase your ability to develop and implement innovative sales and marketing strategies
- Prepare examples of successful sales and marketing campaigns you have led or contributed to
ATS Keywords: Sales, Marketing, Leadership, Business Acumen, Data Analysis, Communication, Team Management, Brand Strategy, Public Relations, Market Analysis, Client Relations, Strategic Partnerships, Event Promotion, Coaching, Risk Management, Trend Analysis, Hospitality, Luxury Hotels, Director of Sales & Marketing
ASSUMPTION: Given the competitive nature of the hospitality industry, applicants should emphasize their unique qualifications and experiences that set them apart from other candidates.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard sales and marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for Growth
- Integrity
- Responsibility
- Excellence
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Results-driven and entrepreneurial spirit
Self-Assessment Questions:
- How do you align with Minor International's value of 'Passion for Growth' in your approach to sales and marketing?
- How comfortable are you working in a dynamic and fast-paced environment, and how do you adapt to change?
- How do you ensure that your work style complements and enhances the team's collective efforts?
ASSUMPTION: Applicants should demonstrate a strong cultural fit with Minor International's values and work style to ensure a successful integration into the team.
⚠️ Potential Challenges
- Managing multiple hotel brands and teams within the assigned geographic area
- Adapting to the dynamic and competitive hospitality industry
- Balancing the demands of corporate office requirements and hotel-specific needs
- Maintaining a consistent brand image across diverse hotel properties
ASSUMPTION: Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a complex and demanding environment.
📈 Similar Roles Comparison
- Cluster Director of Sales and Marketing vs. Regional Director of Sales and Marketing: The former focuses on a specific geographic area, while the latter oversees a broader region
- Cluster Director of Sales and Marketing vs. Director of Sales and Marketing: The former has additional responsibilities for multiple hotels within a cluster, while the latter focuses on a single property
- Career path: This role can lead to regional or global sales and marketing roles within Minor International or related hospitality businesses
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to increase occupancy rates during the low season
- Negotiating strategic partnerships with local businesses to enhance the guest experience and drive revenue
- Conducting market research and analysis to identify new business opportunities and trends
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to the success of the initiative.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall sales and marketing strategy for Minor International?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the hotels within the assigned geographic area, and how can this role address them?
- How does the company measure the success of the sales and marketing efforts, and what key performance indicators (KPIs) are used to track progress?
ASSUMPTION: Applicants should ask thoughtful and insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant sales and marketing experience, particularly in the hospitality industry
- Prepare a cover letter that demonstrates your understanding of the local market and competitive landscape, as well as your ability to develop and implement innovative sales and marketing strategies
- Prepare examples of successful sales and marketing campaigns you have led or contributed to
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
