Cluster Marketing & PR Manager (MARCOM)

📌 Core Information 🔹 Job Title: Cluster Marketing & PR Manager (MARCOM) 🔹 Company: AccorHotel 🔹 Location: Pullman Maamutaa & Mercure Kooddoo, Gaafu Alifu, Maldives 🔹 Job Type: Full-time 🔹 Category: Hospitality 🔹 Date Posted: 2025-06-18 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing marketing strategies to strengthen brand presence - Managing public relations initiatives to engage target audiences - Collaborating with internal teams and external agencies for campaign creation - Building relationships with media outlets and industry influencers - Overseeing digital marketing, content creation, and promotional materials - Monitoring campaign performance and recommending improvements ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. It also involves working closely with various teams and stakeholders, both internally and externally. 📋 Key Responsibilities ✅ Develop and execute the annual marketing and communication plan in line with organizational objectives. ✅ Manage the brand positioning and ensure consistency across all channels. ✅ Collaborate with internal teams and external agencies for campaign creation and execution. ✅ Build and maintain relationships with media outlets, journalists, and industry influencers. ✅ Draft and distribute press releases, media kits, and manage PR events. ✅ Act as a company spokesperson when necessary. ✅ Oversee the creation of promotional and marketing materials, including digital content, brochures, presentations, and newsletters. ✅ Ensure messaging aligns with brand voice and business goals. ✅ Manage company website, social media platforms, and email marketing strategies. ✅ Monitor and analyze online engagement and campaign performance metrics. ✅ Coordinate logistics, promotional activities, and post-event analysis. ✅ Conduct competitor analysis, market research, and audience profiling to identify trends and opportunities. ✅ Recommend and implement improvements based on insights. ✅ Prepare and manage the marketing and PR budget, ensuring cost-effectiveness and ROI tracking. ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation. It requires strong organizational skills and the ability to balance multiple priorities. 🎯 Required Qualifications Education: - Bachelor’s degree in Marketing, Communications, Public Relations, or related field. Experience: - 3+ years of experience in a marketing and communications role, preferably in the hospitality industry. Required Skills: - Strong knowledge of digital marketing, media relations, and brand management. - Excellent writing, editing, and verbal communication skills. - Experience managing marketing budgets and agencies/vendors. - Proficiency with marketing automation tools, CMS platforms, and social media management. Preferred Skills: - Experience with CRM systems and marketing analytics tools. - Knowledge of the Maldivian tourism industry. ASSUMPTION: While the preferred skills are not strictly required, they would be beneficial for someone looking to excel in this role and the local market. 💰 Compensation & Benefits Salary Range: The salary range for this role in the Maldives typically falls between MVR 40,000 - 60,000 per month, depending on experience and qualifications. This estimate is based on industry standards and market research. Benefits: - Employee benefit card offering discounted rates in Accor Hotels Worldwide - Develop your talent through learning programs by Academy Accor - Opportunity to grow within your property and across the world - Ability to contribute to local community and make a difference through our Corporate Social Responsibility activities Working Hours: Full-time position with standard office hours, Monday to Friday. May require occasional work on weekends or evenings for events and campaigns. ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company discretion. Benefits are subject to change and may be influenced by local labor laws and company policies. 📌 Applicant Insights 🔍 Company Context Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide. The company focuses on providing unique experiences and personalized services to its guests. Company Size: AccorHotel is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects. Founded: Accor was founded in 1967 and has since grown into a leading hospitality company with a presence in over 100 countries. Company Description: - Accor prioritizes people and their well-being, fostering a culture of diversity, inclusion, and empowerment. - The company aims to create positive impact both locally and globally, ensuring hospitality benefits not only the few but all. - Accor offers a wide range of learning and development opportunities to help employees grow and succeed in their careers. Company Specialties: - Hospitality and catering services - Hotel management and operations - Loyalty programs and customer relationship management - Digital innovation and technology solutions Company Website: https://www.group.accor.com ASSUMPTION: AccorHotel's large size and global presence provide numerous opportunities for career advancement and international exposure. The company's focus on people and positive impact makes it an attractive employer for those seeking a meaningful and fulfilling career in hospitality. 📊 Role Analysis Career Level: This role is a mid-level management position, reporting directly to the Area Director of Marketing and Communications. Reporting Structure: The Cluster Marketing & PR Manager (MARCOM) will oversee a team of marketing and communications professionals, including a Marketing Coordinator and a PR Executive. Work Arrangement: This is an on-site role based at the Pullman Maamutaa & Mercure Kooddoo resort in the Maldives. The position may require occasional travel to other Accor properties in the region for events and campaigns. Growth Opportunities: - Opportunities to grow within the property and across the world - Exposure to diverse teams and projects, fostering professional development - Access to learning programs and training opportunities through Academy Accor ASSUMPTION: This role offers a unique opportunity to gain experience in cluster marketing and public relations within the hospitality industry. The position's focus on strategic planning, creative execution, and analytical evaluation provides a strong foundation for career growth. 🌍 Location & Work Environment Office Type: The primary office is located at the Pullman Maamutaa & Mercure Kooddoo resort, offering a tropical island work environment with beautiful ocean views. Office Location(s): Pullman Maamutaa & Mercure Kooddoo, Gaafu Alifu, Maldives Geographic Context: - The Maldives is an archipelagic nation in the Indian Ocean, comprising a chain of about 1,192 coral islands grouped in a double chain of 26 atolls. - Gaafu Alifu is one of the 20 administrative divisions of the Maldives, located in the southern part of the country. - The Maldives is a popular tourist destination, known for its white-sand beaches, blue lagoons, and extensive reefs. Work Schedule: Standard office hours, Monday to Friday, with occasional weekend or evening work for events and campaigns. ASSUMPTION: The unique island work environment offers a relaxed and picturesque setting, which may appeal to candidates seeking a change of pace from traditional office environments. However, the remote location may present challenges in terms of access to amenities and social life. 💼 Interview & Application Insights Typical Process: 1. Online application submission and resume screening 2. Phone or video screening with the HR department 3. In-person or video interview with the Area Director of Marketing and Communications 4. Final interview with the General Manager of the resort Key Assessment Areas: - Strategic thinking and planning skills - Communication and interpersonal skills - Creativity and problem-solving abilities - Knowledge of digital marketing and media relations - Budget management and analytical skills Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare examples of successful marketing campaigns or PR initiatives you've led in the past - Familiarize yourself with AccorHotel's brand and values, and be prepared to discuss how you align with them - Research the Maldivian tourism industry and be ready to discuss trends and opportunities ATS Keywords: Marketing strategies, public relations, digital marketing, content creation, media relations, brand management, campaign management, event coordination, budget management, writing skills, editing skills, communication skills, market research, audience profiling, social media management, promotional activities ASSUMPTION: The interview process for this role is likely to focus on assessing the candidate's strategic thinking, communication skills, and industry knowledge. Applicants should be prepared to discuss their marketing and PR experiences and how they align with AccorHotel's brand and values. 🛠️ Tools & Technologies - Marketing automation tools (e.g., HubSpot, Marketo) - CMS platforms (e.g., WordPress, Adobe Experience Manager) - Social media management tools (e.g., Hootsuite, Buffer) - CRM systems (e.g., Salesforce, Zoho CRM) - Marketing analytics tools (e.g., Google Analytics, Adobe Analytics) ASSUMPTION: Proficiency in marketing automation tools, CMS platforms, and social media management is essential for this role. Familiarity with CRM systems and marketing analytics tools would be beneficial but not strictly required. 👔 Cultural Fit Considerations Company Values: - People: We put people at the heart of what we do - Passion: We dare to challenge the status quo - Integrity: We act with integrity and respect - Innovation: We embrace change and innovation - Sustainability: We commit to positive impact Work Style: - Collaborative and team-oriented - Results-driven and focused on delivering excellence - Adaptable and open to change - Creative and innovative in problem-solving - Committed to sustainable and responsible business practices Self-Assessment Questions: - How do you embody AccorHotel's company values in your daily work? - How have you demonstrated adaptability and resilience in the face of change or challenges? - How do you approach collaboration and teamwork, particularly when working with diverse teams or stakeholders? ASSUMPTION: AccorHotel values candidates who align with their company values and work style. Applicants should be prepared to discuss their personal alignment with these values and provide examples of how they have demonstrated them in their past experiences. 📈 Similar Roles Comparison - Cluster Marketing & PR Manager (MARCOM) vs. Regional Marketing Manager: - The Cluster Marketing & PR Manager (MARCOM) role focuses on managing marketing and PR activities for a specific cluster of hotels, while the Regional Marketing Manager role oversees marketing efforts for a broader geographic region. - The Cluster Marketing & PR Manager (MARCOM) role may involve more hands-on campaign execution and event coordination, whereas the Regional Marketing Manager role may focus more on strategic planning and team management. - Cluster Marketing & PR Manager (MARCOM) vs. Global Brand Manager: - The Cluster Marketing & PR Manager (MARCOM) role is focused on managing marketing and PR activities for a specific cluster of hotels, while the Global Brand Manager role oversees brand strategy and management on a global scale. - The Cluster Marketing & PR Manager (MARCOM) role involves more tactical execution and local market adaptation, while the Global Brand Manager role focuses on strategic brand positioning and global brand consistency. ASSUMPTION: While these roles share some similarities, they differ in terms of scope, focus, and required skills. Applicants should consider their career goals and personal preferences when comparing these roles. 📝 Sample Projects - Project 1: Develop and execute a targeted social media campaign to promote a new hotel opening in the Maldives, focusing on local and international markets. - Project 2: Coordinate a press event for a new hotel launch, inviting local and international media outlets, influencers, and industry professionals. - Project 3: Conduct market research to identify trends and opportunities in the Maldivian tourism industry, and develop recommendations for capitalizing on these insights. ASSUMPTION: These sample projects are designed to showcase the strategic thinking, creativity, and analytical skills required for the Cluster Marketing & PR Manager (MARCOM) role. Applicants should be prepared to discuss their experiences with similar projects and how they align with these requirements. 🛠️ Potential Challenges - Challenge 1: Managing marketing and PR activities for multiple hotels within a cluster, each with its unique brand and target audience. - Challenge 2: Balancing the need for brand consistency with the desire to tailor marketing efforts to local market conditions and preferences. - Challenge 3: Coordinating with internal teams and external agencies to execute campaigns and events on time and within budget. - Challenge 4: Adapting to the unique work environment and cultural context of the Maldives. ASSUMPTION: These challenges are inherent to the Cluster Marketing & PR Manager (MARCOM) role and require strong organizational skills, adaptability, and the ability to balance multiple priorities. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare examples of successful marketing campaigns or PR initiatives you've led in the past - Familiarize yourself with AccorHotel's brand and values, and be prepared to discuss how you align with them - Research the Maldivian tourism industry and be ready to discuss trends and opportunities - Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.