📌 Core Information
🔹 Job Title: CMI Growth Performance Analyst Europe
🔹 Company: Unilever
🔹 Location: Rotterdam - Weena 455, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Consumer Market Insights
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Transforming complex data into actionable insights to drive business growth
- Collaborating cross-functionally to support strategic initiatives
- Managing data availability and report design for stakeholders
- Analyzing growth drivers and ROI across various business aspects
ASSUMPTION: This role requires a strong analytical mindset, consumer insights, and excellent communication skills to translate complex data into actionable insights for stakeholders.
📋 Key Responsibilities
✅ Ensuring timely access of stakeholders to external market data from diverse sources
✅ Co-designing and delivering key reports and dashboards
✅ Identifying and delivering relevant public data to support analytics and strategic initiatives
✅ Keeping senior leaders informed of the business situation and recommended actions
✅ Integrating retail, consumer panel, brand tracking, and other data sources with commerce and channel information
✅ Leading analysis of growth drivers and ROI across the 6Ps
✅ Collaborating with data suppliers to create clear, concise, and focused briefs
✅ Providing analytical support for strategic initiatives and delivering diagnoses and recommendations
✅ Aligning insights with business priorities and ensuring relevance and actionability
ASSUMPTION: This role requires a proactive approach to data management, strong analytical skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Degree in data science or information technology is not mandatory but is a plus.
Experience: Minimum 3 years of experience in Marketing, Market Research, or Consumer Insights, with at least 2 years in FMCG or a related consumer goods sector.
Required Skills:
- Data processing and automation of reporting dataflows
- Advanced Excel / Power Query skills and expertise in data visualization tools (e.g., Tableau, Power BI)
- Strong statistical and modeling skills
- Proficiency in continuous research data analysis using platforms like Nielsen, IRI, Kantar, or similar
- Knowledge of Python, DAX, M is a big plus.
Preferred Skills:
- Practical experience with digital analytics tools (e.g., Google Analytics, Adobe Analytics, Meta Audience Insights)
- Relevant certifications (e.g., Python, Google Analytics, Tableau)
ASSUMPTION: This role requires a strong foundation in data analysis and visualization, with a focus on deriving actionable insights from quantitative and qualitative research data.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Attractive total remuneration package
- Excellent company pension
- Bonus and share scheme
- Flexible cross-disciplinary career opportunities
- Wealth of training opportunities and wellbeing resources
- Company-paid holidays
- Paid paternity leave
- Transgender policy
- Home work allowance
- Company laptop and mobile phone
- Green Mobility Policy
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (minimum 40% in the office or at customers, suppliers, or partners)
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically Ice Cream
Company Size: 10,001+ employees (Large enterprise)
Founded: 1872 (Over 140 years ago)
Company Description:
- Unilever is a multinational consumer goods company that produces and distributes products such as foods, beverages, cleaning agents, and personal care products.
- The company's portfolio includes world-leading brands like Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside local names and innovative forward-thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica.
- Unilever is committed to making sustainable living commonplace, with a vision to be a net-zero emissions company by 2039.
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever is a large, well-established company with a diverse portfolio of brands and a strong commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Global Consumer Market Insights Director.
Work Arrangement: Hybrid (minimum 40% in the office or at customers, suppliers, or partners)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Consumer Market Insights team or other departments within Unilever.
- Opportunities to work on high-impact projects and gain exposure to senior leadership.
- Access to training and development opportunities to enhance skills and advance career growth.
ASSUMPTION: This role offers opportunities for career growth and development within a large, multinational company with a diverse portfolio of brands.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Rotterdam - Weena 455, Netherlands (with intent to move to Amsterdam in 2025)
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands, with a population of approximately 630,000 people.
- The city is known for its vibrant cultural scene, historic architecture, and bustling port.
- Amsterdam, the intended future location, is the capital and largest city in the Netherlands, with a population of over 870,000 people. It is renowned for its rich history, diverse culture, and thriving business ecosystem.
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (minimum 40% in the office or at customers, suppliers, or partners)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Data analysis and visualization skills
- Consumer insights and market research experience
- Collaboration and communication skills
- Problem-solving and strategic thinking
- Alignment with Unilever's values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, data analysis, and collaboration abilities.
- Research Unilever's company culture and values to demonstrate your fit with the organization.
- Be ready to discuss your approach to data-driven decision-making and growth strategies.
ATS Keywords: Data analysis, market research, consumer insights, growth strategy, data visualization, consumer goods, FMCG, hybrid work, on-site work, remote work
ASSUMPTION: The interview process will focus on assessing your data analysis skills, consumer insights, and cultural fit with Unilever.
🛠️ Tools & Technologies
- Excel / Power Query
- Tableau / Power BI
- Python
- DAX
- M
- Nielsen, IRI, Kantar, or similar platforms
- Google Analytics, Adobe Analytics, Meta Audience Insights (preferred)
ASSUMPTION: Proficiency in these tools and technologies is required for this role, with a focus on data analysis, visualization, and consumer insights.
👔 Cultural Fit Considerations
Company Values:
- Our values guide the way we work every day. They are safe, fair, and respectful, responsible, and inclusive.
- We believe in creating a better business, a better world, and a better you.
- Our values are brought to life through our Unilever Leadership Behaviors: From Purpose to Action, Together, Integrity, Accountable, Agile and Collaborative.
Work Style:
- Unilever offers a flexible, hybrid work arrangement that balances on-site collaboration and remote work.
- The company values diversity, inclusion, and work-life balance.
- Unilever fosters a culture of innovation, big and small, to make the business win and grow.
Self-Assessment Questions:
- Do you align with Unilever's values and leadership behaviors?
- Are you comfortable working in a hybrid work environment, balancing on-site collaboration and remote work?
- Do you thrive in a dynamic, fast-paced, and innovative work culture?
ASSUMPTION: Unilever values diversity, inclusion, and work-life balance, fostering a culture of innovation and collaboration.
⚠️ Potential Challenges
- Working with large datasets and complex data structures may present challenges in data analysis and visualization.
- Collaborating with cross-functional teams may require strong communication and project management skills to ensure alignment and effective collaboration.
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues.
- The role may require occasional travel to meet with stakeholders, attend industry events, or visit customers and suppliers.
ASSUMPTION: These challenges can be mitigated with strong data analysis skills, effective communication and collaboration, and a commitment to work-life balance.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the Ice Cream division and the upcoming IPO, requiring a strong understanding of the unique challenges and opportunities in this business segment.
- Industry-specific context: The Ice Cream division operates in a competitive market with well-established brands and a strong focus on innovation and growth.
- Career path comparison: This role offers opportunities for career growth within the Consumer Market Insights team or other departments within Unilever, with potential to take on more responsibilities and advance within the organization.
ASSUMPTION: This role offers unique opportunities and challenges specific to the Ice Cream division and the upcoming IPO, with a clear path for career growth within Unilever.
📝 Sample Projects
- Analyzing market trends and consumer behavior to identify growth opportunities for key Ice Cream brands like Magnum, Wall’s, and Cornetto.
- Developing data-driven strategies to optimize pricing, promotions, and product mix for Ice Cream products in various markets.
- Collaborating with cross-functional teams to launch new Ice Cream products or flavors, ensuring alignment with consumer preferences and market demands.
ASSUMPTION: These sample projects illustrate the data-driven, collaborative nature of the role and the focus on driving business growth within the Ice Cream division.
❓ Key Questions to Ask During Interview
- What are the most pressing business challenges facing the Ice Cream division, and how can this role contribute to addressing them?
- How does this role support the upcoming IPO of the Ice Cream division, and what are the key priorities for the team in the lead-up to the separation?
- What are the key priorities for the Consumer Market Insights team in the first 90 days, and how can this role contribute to driving success in these areas?
- How does this role collaborate with cross-functional teams, and what are the key stakeholders for this position?
- What opportunities exist for professional development and career growth within the Consumer Market Insights team or other departments within Unilever?
ASSUMPTION: These key questions help assess the role's priorities, expectations, and opportunities for growth and development within Unilever.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on data analysis, consumer insights, and growth strategies.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, data analysis, and collaboration abilities.
- Research Unilever's company culture and values to demonstrate your fit with the organization.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
