COL - PRODUCT OWNER SENIOR MARKETING DIGITAL - BOGOTA

📌 Core Information

🔹 Job Title: COL - PRODUCT OWNER SENIOR MARKETING DIGITAL - BOGOTA

🔹 Company: Telefónica

🔹 Location: Bogotá, Colombia

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining, leading, and executing comprehensive digital marketing strategies for Telefónica Movistar Colombia
• Managing and optimizing both owned and paid media channels to enhance the company's digital presence and impact
• Coordinating with external agencies to ensure alignment with commercial objectives and brand consolidation
• Analyzing market trends and campaign results to identify opportunities for optimization and growth
• Working collaboratively with other departments to ensure digital initiatives contribute to overall business goals

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Design and execute the strategy for marketing digital, integrating owned and paid channels, and optimizing the digital presence through SEO

✅ Define KPIs and establish methodologies for measuring the performance of digital campaigns and actions

✅ Supervise the development, maintenance, and optimization of the company's website and other owned channels (SMS, email, RCS)

✅ Coordinate and manage campaigns in paid media channels (Google, TikTok, programmatic, Meta), ensuring maximum efficiency and effectiveness

✅ Lead the relationship and coordination with the agency for paid media, content creation, and web development, establishing clear objectives and continuously monitoring their deliverables

✅ Facilitate communication and collaboration between agencies and internal teams to ensure the coherence of the digital strategy with commercial objectives

✅ Monitor market trends and digital marketing innovations to propose improvements in existing strategies

✅ Analyze campaign data and results to identify optimization opportunities and growth

✅ Work jointly with other areas (Ecommerce, Product, Segment, Televentas) to ensure digital initiatives contribute to the company's commercial objectives

ASSUMPION: This role requires strong analytical skills, attention to detail, and the ability to make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Industrial Engineering, Advertising, Design, Marketing, Social Communication, Business Administration, or a related field, with a postgraduate degree focused on Digital Marketing

Experience: At least 6 years of proven experience in digital marketing roles, with experience in managing both owned and paid media, as well as coordinating digital marketing agencies

Required Skills:

• Strategic planning and execution in digital marketing
• Experience in managing both owned and paid media channels
• Proven ability to coordinate and lead external agencies
• Strong analytical skills and data-driven decision-making
• Excellent communication and negotiation skills
• Fluency in Spanish

Preferred Skills:

• Knowledge of agile methodologies

ASSUMPTION: Candidates with experience in the telecommunications industry or working with large, matrixed organizations may have an advantage.

💰 Compensation & Benefits

Salary Range: COP 15,000,000 - 25,000,000 per year (Based on market research and experience level)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Telefónica products and services
• Training and development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on market research and experience level. Actual compensation may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications, with a focus on digital transformation and innovation

Company Size: Large (5,001-10,000 employees), with a global presence and a significant impact on the market

Founded: 1924, with a rich history and extensive experience in the telecommunications industry

Company Description:

• Telefónica is a global telecommunications company that provides fixed and mobile services, as well as digital solutions and cybersecurity
• The company operates in 13 countries and has a significant presence in Europe and Latin America
• Telefónica is committed to driving digital transformation and innovation, with a strong focus on sustainability and social responsibility

Company Specialties:

• Cybersecurity
• Cloud services
• Big data and analytics
• Internet of Things (IoT)
• Artificial Intelligence (AI)
• Blockchain technology

Company Website: Telefónica Tech

ASSUMPTION: Telefónica's size and global presence offer candidates the opportunity to work on large-scale projects and gain international experience.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and progression within the company

Reporting Structure: The role reports directly to the Head of Marketing Digital for Telefónica Movistar Colombia

Work Arrangement: On-site, with the possibility of remote work as needed

Growth Opportunities:

• Progression to a leadership or management role within the marketing department
• Expansion into other areas of the business, such as product management or business development
• International assignments or secondments to other Telefónica operations around the world

ASSUMPTION: This role offers a clear career path for candidates looking to advance their careers in digital marketing within a large, global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities

Office Location(s): Bogotá, Colombia

Geographic Context:

• Bogotá is the capital and largest city of Colombia, with a population of over 8 million people
• The city is known for its vibrant culture, diverse neighborhoods, and rich history
• Bogotá offers a mix of urban and natural environments, with nearby mountains and parks providing opportunities for outdoor activities

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes in priorities and workload.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with relevant stakeholders, including technical assessments and case studies
• Final interview with the department head or HR representative
• Background check and reference verification

Key Assessment Areas:

• Digital marketing strategy and planning
• Data analysis and interpretation
• Project management and stakeholder communication
• Cultural fit and alignment with Telefónica's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Demonstrate your understanding of Telefónica's business and the digital marketing landscape in Colombia
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
• Showcase your ability to work collaboratively and manage multiple projects and stakeholders

ATS Keywords: Digital Marketing, SEO, SEM, Paid Media, Agency Management, KPI Definition, Data Analysis, Stakeholder Communication, Project Management, Agile Methodologies

ASSUMPTION: Telefónica's application process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic, fast-paced environment.

🛠️ Tools & Technologies

• Google Analytics
• Google Data Studio
• SEMrush
• Google Ads
• Meta Ads
• TikTok Ads
• Programmatic advertising platforms
• Content management systems (CMS)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Candidates should be comfortable working with a wide range of digital marketing tools and platforms, as well as project management software.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Integrity and ethical behavior
• Collaboration and teamwork
• Diversity, inclusion, and equal opportunities

Work Style:

• Agile and adaptable, with a focus on continuous learning and improvement
• Collaborative and inclusive, with a strong emphasis on teamwork and open communication
• Results-driven, with a focus on delivering high-quality work and exceeding expectations
• Customer-focused, with a deep understanding of customer needs and preferences

Self-Assessment Questions:

• How do you align with Telefónica's commitment to customer-centricity and innovation?
• How do you approach working collaboratively with diverse teams and stakeholders?
• How do you ensure the quality and effectiveness of your work, even under tight deadlines and changing priorities?

ASSUMPTION: Telefónica's culture values diversity, inclusion, and collaboration, and candidates should be prepared to demonstrate their alignment with these principles.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• Candidates may need to adapt to changes in priorities and workload, as well as shifts in the digital marketing landscape
• The role may involve coordinating with external agencies and stakeholders, requiring strong communication and negotiation skills
• The role may require working in a matrixed organization, with multiple reporting lines and complex decision-making processes

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes in priorities and workload.

📈 Similar Roles Comparison

• This role is unique in its focus on both owned and paid media, as well as its emphasis on coordinating with external agencies
• Compared to other digital marketing roles, this position offers a broader scope of responsibilities and the opportunity to work on large-scale projects
• Career progression may involve moving into leadership or management roles within the marketing department or expanding into other areas of the business

ASSUMPTION: Candidates should consider this role's unique aspects and the potential for growth and progression within the company.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch
• Optimizing the company's website and other owned channels to improve user experience and drive conversions
• Managing a large-scale paid media campaign to promote a seasonal promotion or event
• Coordinating with external agencies to create and distribute engaging content for the company's blog and social media channels

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Telefónica Movistar Colombia?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?
• How does the company foster a culture of innovation and continuous improvement?

ASSUMPTION: Candidates should use the interview process to assess the company's culture, values, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Telefónica careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
• Showcase your ability to work collaboratively and manage multiple projects and stakeholders
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.