Commercial Brand Executive

📌 Core Information

🔹 Job Title: Commercial Brand Executive

🔹 Company: Nine

🔹 Location: North Sydney, New South Wales, Australia

🔹 Job Type: Full-time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving new revenue opportunities through licensing, partnerships, and direct-to-consumer sales via The Store.
• Elevating Nine Publishing's brand partnerships and product offerings.
• Collaborating across departments to unlock new revenue streams and increase brand visibility.
• Managing and growing The Store e-commerce platform.
• Exploring and developing strategic brand collaborations.

ASSUMPTION: This role requires a balance of commercial acumen, digital marketing expertise, and strong project management skills to succeed.

📋 Key Responsibilities

✅ Manage and grow The Store e-commerce platform through targeted digital marketing and social media strategies.

✅ Explore and develop strategic brand collaborations to generate new revenue streams.

✅ Work closely with leadership on licensing business development, assisting in negotiating and securing IP agreements.

✅ Cultivate and manage commercial partnerships through competitions and social media partnerships.

✅ Oversee product selection, merchandising, and inventory management for The Store to ensure a seamless customer experience.

✅ Work with marketing, editorial, and design teams to create and implement strategies aligning with Nine's brand identity and objectives.

✅ Forecast and report on all revenue streams, including licensing, affiliate, and e-commerce.

✅ Collaborate with internal teams to create and execute strategies that leverage Nine's assets for growth.

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) in brand management, licensing, and/or e-commerce

Required Skills:

• Strong understanding of digital marketing, social media, and affiliate marketing strategies
• Strong understanding of licensing agreement processes and commercial partnership management
• Experience in e-commerce platforms and driving direct-to-consumer sales
• Strong project management skills and ability to handle multiple priorities and stakeholders
• Excellent communication, negotiation, and interpersonal skills
• Strong analytical skills, with experience in sales forecasting and reporting
• Ability to work collaboratively across cross-functional teams

Preferred Skills:

• Experience in consumer product merchandising and inventory management

ASSUMPTION: Candidates with experience in the media industry or relevant transferable skills may be at an advantage.

💰 Compensation & Benefits

Salary Range: AUD 80,000 - 100,000 per annum (based on industry standards for mid-level roles in the media sector in Australia)

Benefits:

• Flexible work arrangements
• Learning and development opportunities
• Employee discounts on Nine products and services
• Access to employee assistance programs

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM - 5:30 PM, with flexibility for the role)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 1,001-5,000 employees (Large organization with significant resources and opportunities for growth)

Founded: 1956 (As Nine Network, later merged and rebranded)

Company Description:

• Nine is Australia's largest locally owned media company, with investments spanning television, video on demand, print, digital, and radio.
• Its assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age, and Australian Financial Review, digital properties like nine.com.au, 9Honey, and Drive, subscription video platform Stan, talk-back radio, and majority investments in Domain and Future Women.
• Nine's purpose is to shape culture by sparking conversations, challenging perspectives, and entertaining its communities, with shared values of walking the talk, turning over every stone, and keeping it human.

Company Specialties:

• Broadcasting
• Digital media
• Print media
• Radio
• Entertainment

Company Website: http://www.nineforbrands.com.au

ASSUMPTION: Nine's diverse portfolio and extensive reach provide ample opportunities for growth and learning within the organization.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Director of Commercial Growth and works closely with the Head of Corporate Subscriptions & Licensing

Work Arrangement: On-site, with flexibility for the role

Growth Opportunities:

• Potential to grow within the commercial team or explore other areas within Nine's diverse portfolio
• Opportunities to work on high-impact projects and collaborate with senior leadership
• Chance to develop skills in licensing, brand partnerships, and e-commerce

ASSUMPTION: This role offers a strong platform for career growth within the media industry, with opportunities to learn and develop new skills.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 1 Denison St, North Sydney NSW 2060, Australia

Geographic Context:

• North Sydney is a vibrant, urban area with easy access to public transportation and amenities
• Close proximity to Sydney's central business district (CBD)
• Surrounded by cafes, restaurants, and shopping centers

Work Schedule: Standard office hours with flexibility for the role

ASSUMPTION: The office environment is dynamic and collaborative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager and relevant team members
• Final interview with senior leadership

Key Assessment Areas:

• Commercial acumen and strategic thinking
• Digital marketing and social media expertise
• Project management skills and ability to handle multiple priorities
• Communication and interpersonal skills
• Alignment with Nine's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Nine's business and the commercial brand executive role
• Showcase your ability to drive revenue growth through licensing, partnerships, and e-commerce
• Prepare examples of successful brand collaborations, marketing campaigns, or e-commerce initiatives you've worked on

ATS Keywords: Brand Management, Licensing, E-commerce, Digital Marketing, Social Media, Affiliate Marketing, Project Management, Communication, Negotiation, Interpersonal Skills, Analytical Skills, Sales Forecasting, Collaboration, Consumer Product Merchandising, Inventory Management

ASSUMPTION: Nine's application process is competitive, and candidates should demonstrate a strong understanding of the role and relevant industry trends to succeed.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• E-commerce platforms (Shopify, Magento, or other relevant platforms)
• CRM software (Salesforce, HubSpot, or other relevant tools)
• Project management tools (Asana, Trello, or other relevant tools)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, and candidates should be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Walk the talk: We do what we say we will do
• Turn over every stone: We leave no stone unturned in our pursuit of excellence
• Keep it human: We prioritize empathy, respect, and humanity in all our interactions

Work Style:

• Collaborative: We work together to achieve our goals
• Innovative: We embrace change and continuously seek new ideas
• Results-driven: We focus on delivering outcomes and achieving success

Self-Assessment Questions:

• Do you align with Nine's company values, and can you provide examples of how you've demonstrated these values in previous roles?
• Are you comfortable working in a fast-paced, dynamic environment with multiple priorities and stakeholders?
• Do you thrive in collaborative settings and enjoy working with diverse teams to achieve common goals?

ASSUMPTION: Candidates who demonstrate a strong fit with Nine's company values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced environment
• Navigating a large, complex organization with diverse teams and departments
• Adapting to changes in the media landscape and evolving consumer behaviors
• Balancing commercial objectives with creative and editorial considerations

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them in their application and interview process.

📈 Similar Roles Comparison

• This role is unique to Nine, focusing on commercial brand management and e-commerce growth within the media industry
• Similar roles in other organizations may focus on specific aspects of brand management, licensing, or e-commerce, rather than the holistic approach required for this position
• Career progression in this role could lead to senior commercial or licensing positions within Nine or other media organizations

ASSUMPTION: Candidates should research Nine's unique position in the media industry and understand how this role contributes to the organization's overall strategy.

📝 Sample Projects

• Developing and executing a social media campaign to drive traffic and sales for The Store
• Negotiating and securing a licensing agreement with a high-profile brand for Nine's intellectual property
• Managing the inventory and merchandising strategy for a seasonal product launch on The Store

ASSUMPTION: Candidates should be prepared to discuss relevant project examples that demonstrate their skills and experience in brand management, licensing, and e-commerce.

❓ Key Questions to Ask During Interview

• How does this role contribute to Nine's overall commercial strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics within the commercial team and how this role fits into the broader organization?
• How does Nine support the professional development and growth of its employees in this role?
• What are the most challenging aspects of this role, and how has the incumbent team member(s) addressed them?
• How does Nine approach collaboration and communication across different departments and teams?

ASSUMPTION: Candidates should prepare thoughtful, insightful questions that demonstrate their understanding of the role and Nine's business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful brand collaborations, marketing campaigns, or e-commerce initiatives you've worked on
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.