Communications and Marketing Manager, d/f/m (Maternity Cover)

📌 Core Information

🔹 Job Title: Communications and Marketing Manager, d/f/m (Maternity Cover)

🔹 Company: ReDI School of Digital Integration gGmbH

🔹 Location: Berlin, Germany (with occasional travel to Munich or NRW)

🔹 Job Type: Part-time (32 hrs/week)

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site with flexibility

🚀 Job Overview

Key aspects of this role include:

• Refining and executing communications and marketing strategies for ReDI's programs
• Driving digital campaigns, content creation, and external communications
• Collaborating with cross-functional teams to raise awareness, boost recruitment, and support fundraising
• Managing LinkedIn Ad Grant campaigns and tracking performance
• Ensuring GDPR-compliant photo and video collection for learner, event, and volunteer content

ASSUMPTION: This role requires a strategic and creative thinker with strong project management abilities and a commitment to diversity, equity, and digital inclusion.

📋 Key Responsibilities

✅ Lead national visibility efforts through targeted campaigns, storytelling, and PR outreach

✅ Coordinate large-scale awareness initiatives across platforms and stakeholders

✅ Monitor, analyze, and report on campaign effectiveness and adjust content based on real-time insights

✅ Collaborate with Fundraising & Partnerships teams to deliver donor-focused messaging and partner engagement campaigns

✅ Plan and publish content across LinkedIn, Instagram, and Hootsuite, ensuring consistent tone and messaging

✅ Create engaging copy for newsletters, blog posts, press releases, event descriptions, and campaign materials

✅ Support local teams with regional comms needs, tailoring content for different learner groups

✅ Own and manage LinkedIn Ad Grant campaigns for student, volunteer, partner, and donor recruitment

✅ Track and report ad performance, engagement, and conversions

✅ Test and improve copy, formats, and audience targeting to optimize campaign ROI

✅ Collaborate with fundraising team to create compelling donor and partner communications

✅ Support outreach and engagement with alumni, students, and volunteers through storytelling and social media campaigns

✅ Liaise with Program Managers to collect stories, impact data, and feedback

ASSUMPTION: This role requires strong communication and coordination skills, as well as the ability to work independently while collaborating across multiple teams/locations.

🎯 Required Qualifications

Education: Not specified (5+ years of experience required)

Experience: 5+ years in marketing/communications, ideally in a non-profit, tech, or education space

Required Skills:

• Fluency in English, with strong communication and coordination skills
• Familiarity with gender-inclusive communication
• Strong copywriting and storytelling skills (especially for digital & social platforms)
• Strategic and creative thinking with strong project management abilities
• Comfortable using tools like Hootsuite, Canva, and analytics dashboards
• Committed to diversity, equity, and digital inclusion

Preferred Skills:

• Fluency in German
• Experience with paid ad campaigns (LinkedIn Ads)

ASSUMPTION: Candidates with experience in project and campaign management, content strategy, and community engagement will be highly sought after.

💰 Compensation & Benefits

Salary Range: TV-L E10 S1–2 (€3,300 - €3,900 gross per month, based on 32 hours/week)

Benefits:

• Work with purpose and impact: Help close the gender and digital divide across Europe
• Enjoy a flexible, inclusive, and empowering culture
• Collaborate with an international team of passionate changemakers
• Be part of a school that changes lives — and stories that deserve to be heard

Working Hours: 32 hours/week, with some flexibility and occasional Saturdays required for the Digital Women Program

ASSUMPTION: The salary range is based on the TV-L pay scale for public service employees in Germany. Benefits are focused on the impact and culture of the organization.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit, education, and technology sectors

Company Size: Small to medium (around 50 employees, according to LinkedIn)

Founded: 2016

Company Description:

• ReDI School of Digital Integration is a non-profit organization that empowers underrepresented groups through digital education and job placement
• They offer free, part-time tech education and career readiness programs for newcomers, women, and other underrepresented groups
• Their mission is to close the gender and digital divide across Europe

Company Specialties:

• Digital education and job placement for underrepresented groups
• Gender-inclusive communication and storytelling
• Fundraising and partnerships for social impact

Company Website: https://www.redi-school.org/

ASSUMPTION: ReDI School of Digital Integration is a purpose-driven organization focused on empowering underrepresented groups through digital education and job placement. Their work has a significant social impact, and they value diversity, equity, and inclusion.

📊 Role Analysis

Career Level: Mid-level to senior marketing and communications professional

Reporting Structure: This role reports directly to the Managing Director and works closely with Program Managers and Fundraising and Partnership teams

Work Arrangement: Hybrid (on-site in Berlin with occasional travel to Munich or NRW, and some flexibility for remote work)

Growth Opportunities:

• Potential to grow within the organization as it expands its programs and impact
• Opportunity to gain experience in non-profit marketing and communications, with a focus on social impact
• Possibility to work on high-visibility campaigns and initiatives that drive change

ASSUMPTION: This role offers a unique opportunity to work in a dynamic, mission-driven environment and make a significant impact on underrepresented communities.

🌍 Location & Work Environment

Office Type: Co-working space with a flexible, inclusive, and empowering culture

Office Location(s): Berlin (with occasional travel to Munich or NRW)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• Munich and NRW are major tech hubs in Germany, with a strong focus on innovation and digital transformation
• The role requires occasional travel to these locations for events, meetings, and program support

Work Schedule: 32 hours/week, with some flexibility and occasional Saturdays required for the Digital Women Program

ASSUMPTION: The work environment at ReDI School of Digital Integration is collaborative, mission-driven, and focused on empowering underrepresented groups through digital education and job placement.

💼 Interview & Application Insights

Typical Process:

• Online application submission (CV and cover letter)
• Recruitment challenge (estimated effort: 2 hours)
• Interview with the Managing Director
• Final decision and offer

Key Assessment Areas:

• Communication and storytelling skills
• Project management and campaign planning abilities
• Understanding of ReDI's mission and values
• Cultural fit and alignment with the organization's goals

Application Tips:

• Highlight relevant experience in marketing, communications, and project management
• Demonstrate a strong understanding of ReDI's mission and the impact of their programs
• Showcase your ability to create engaging content and drive campaigns that raise awareness and inspire action
• Prepare questions that demonstrate your interest in the role and the organization

ATS Keywords: Marketing, Communications, Project Management, Content Strategy, Social Media, Storytelling, Copywriting, Analytics, Stakeholder Engagement, Digital Campaigns, Fundraising, Community Engagement, GDPR Compliance, Diversity, Equity, Inclusion, ReDI School of Digital Integration

ASSUMPTION: The application process for this role is designed to assess the candidate's skills, experience, and cultural fit, as well as their commitment to ReDI's mission and values.

🛠️ Tools & Technologies

• Hootsuite (social media management)
• Canva (graphic design)
• Analytics dashboards (campaign performance tracking)
• LinkedIn Ads (paid advertising)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and communications professionals, with a focus on social media management, graphic design, and campaign performance tracking.

👔 Cultural Fit Considerations

Company Values:

• Empowerment and inclusion
• Collaboration and teamwork
• Impact and innovation

Work Style:

• Flexible and adaptable
• Mission-driven and purposeful
• Collaborative and supportive

Self-Assessment Questions:

• How do you ensure that your communication is gender-inclusive and empowering?
• How do you balance the need for flexibility with the requirement for consistent messaging and branding?
• How do you approach working with diverse teams and stakeholders to drive impact and innovation?

ASSUMPTION: ReDI School of Digital Integration values candidates who are committed to their mission, passionate about their work, and aligned with their values and work style.

⚠️ Potential Challenges

• Managing multiple campaigns and initiatives simultaneously, requiring strong project management skills
• Balancing the need for consistent messaging and branding with the requirement for flexibility and adaptability
• Occasional travel and Saturday work for the Digital Women Program
• Working in a fast-paced, dynamic environment with a focus on social impact and change

ASSUMPTION: This role may present challenges related to workload, flexibility, and the fast-paced nature of the organization's work. Candidates should be prepared to manage multiple priorities and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving communications and marketing efforts for a non-profit organization with a mission to empower underrepresented groups through digital education and job placement
• Compared to similar roles in the for-profit sector, this position offers the opportunity to make a significant social impact and work on high-visibility campaigns and initiatives
• Career progression in this role may involve growing within the organization as it expands its programs and impact, rather than moving to a new company

ASSUMPTION: This role is unique in its focus on driving communications and marketing efforts for a non-profit organization with a mission to empower underrepresented groups through digital education and job placement. Candidates should consider the unique aspects of this role and the potential for growth and impact within the organization.

📝 Sample Projects

• Developing and executing a national awareness campaign to raise visibility for ReDI's programs and drive learner recruitment
• Creating engaging content for social media, newsletters, and press releases that highlights the impact of ReDI's programs and inspires action
• Managing LinkedIn Ad Grant campaigns to support student, volunteer, partner, and donor recruitment, and tracking performance to optimize ROI

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role, with a focus on driving awareness, engagement, and impact for ReDI's programs.

❓ Key Questions to Ask During Interview

• How does this role support ReDI's mission and impact on underrepresented communities?
• What are the key priorities for this role in the first 90 days?
• How does ReDI measure the success of its communications and marketing efforts?
• What opportunities are there for growth and development within the organization?
• How does ReDI foster a flexible, inclusive, and empowering work culture?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and impact. Candidates should prepare thoughtful questions that demonstrate their interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link by 21st April 2025
• Prepare a tailored resume and cover letter that highlight your relevant experience and skills
• Complete the recruitment challenge (estimated effort: 2 hours)
• Prepare for an interview with the Managing Director, focusing on your communication and project management skills, as well as your alignment with ReDI's mission and values
• Follow up with the hiring manager after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.