📌 Core Information
🔹 Job Title: Communications Associate - Lakewood Ranch
🔹 Company: Pet Paradise
🔹 Location: Bradenton, Florida, United States
🔹 Job Type: On-site
🔹 Category: Communications, Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing social media platforms for Pet Paradise Resort
- Creating engaging content and handling customer communications
- Capturing and editing photos and videos of guests
- Supporting resort cleaning, maintenance, and dog handling during downtimes
- Adhering to Pet Paradise branding standards and utilizing insights to determine effective content
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work well under pressure. It also demands a strong understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Taking daily pictures and videos of our guests; utilizing editing apps (Adobe experience preferred)
✅ Representing Pet Paradise on social media platforms (Facebook and Instagram) by posting effective content and monitoring and responding to comments and private messages in a professional and timely manner
✅ Following monthly social media calendar and checklist from our Marketing team
✅ Sending out arrival emails and Furever Connected communication emails to pet owners
✅ Writing daily report cards for guests to deliver to pet parents
✅ Supporting resort cleaning, maintenance, and dog handling during down times
✅ Following procedures and instructions provided by management and utilizing proper dog handling techniques
✅ Other marketing and communications-related duties, as assigned
ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and a keen eye for detail to ensure consistent and high-quality content is produced.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Communications, Public Relations, Advertising, or a related field
Experience: Entry-level (0-2 years)
Required Skills:
- Excellent communication and writing skills with the ability to compose posts free of grammatical errors
- Experience with Social Media platforms including Facebook and Instagram
- GoPro experience preferred
- Comfortable being around dogs of all sizes and physically able to handle dogs of all sizes and to lift up to 60 lbs.
- Must be able to work under conditions that require sitting, standing, walking, bending, reaching, pulling, pushing, and grasping
- Flexibility to resort schedule needs including days, nights, weekends, holidays, and peak times
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and basic photography skills would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $14.00/hour with a $0.50 increase 6 months from hire date and an additional $0.50 increase on the annual anniversary date
Benefits:
- Opportunity for Advancement!
- Unleashed Leadership Academy
- Grooming Academy
- STRIVE scholarship programs
- Canine Training Program
- Complimentary Pet Day Camp
- 30 Days of Complimentary Pet Boarding
- On-demand pay with DailyPay
- Discounted Veterinary Care and Grooming Services
- Dog/Cat Adoption Assistance
- Fitness Reimbursement
- Paid Time Off
- 401(k) Savings Plan with Company Match
- Health, Dental and Vision Insurance
- Employee Assistance Program
Working Hours: Full-time (40 hours/week) with flexible scheduling based on resort needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing and communications roles in the pet care industry.
📌 Applicant Insights
🔍 Company Context
Industry: Pet Services. Pet Paradise is a comprehensive pet care provider offering boarding, day camp, grooming, and veterinary care services.
Company Size: Mid-sized (1,001-5,000 employees). This size allows for opportunities to grow and advance within the company while maintaining a manageable team structure.
Founded: 2002. Pet Paradise has been providing pet care services for over two decades, demonstrating stability and longevity in the industry.
Company Description:
- Pet Paradise offers resort-style pet day camp and care, professional pet grooming, low-stress and high-quality veterinary care, and overnight boarding that feels like home, all under one roof.
- The company is dedicated to giving pet parents access to all the premium care they need to give their furry family member the happiest, healthiest, longest life possible.
- Pet Paradise was ranked No. 1 for day camp and day care services by Newsweek’s 2021 Best Petcare Brands.
Company Specialties:
- Pet boarding
- Dog boarding
- Veterinary services
- Veterinary clinics
- Pet services
- Dog day camp
- Cat boarding
- Veterinary hospital
- Dog daycare
- Grooming
- Pet grooming
Company Website: http://www.petparadise.com
ASSUMPTION: Pet Paradise is a well-established company with a strong reputation in the pet care industry, making it an attractive employer for those seeking a career in pet care services.
📊 Role Analysis
Career Level: Entry-level. This role is an excellent starting point for a career in communications and marketing within the pet care industry.
Reporting Structure: The Communications Associate will report directly to the Resort Manager and work closely with the Marketing team.
Work Arrangement: On-site, with flexible scheduling based on resort needs. This role may require working days, nights, weekends, holidays, and peak times.
Growth Opportunities:
- Unleashed Leadership Academy: Train for the next step in management with opportunities across the Southeast.
- Grooming Academy: Become a professional pet groomer.
- STRIVE scholarship programs: Become a Veterinary Assistant, Technician, or Practice Manager.
- Canine Training Program: Learn to become a dog trainer as the company expands this service across its locations.
ASSUMPTION: Pet Paradise offers numerous growth opportunities for employees looking to advance their careers within the company.
🌍 Location & Work Environment
Office Type: Pet Paradise Resort. The Communications Associate will work on-site at the Lakewood Ranch resort location.
Office Location(s): 10401 Orange Dr, Fort Lauderdale, Florida 33328, US
Geographic Context:
- Bradenton is located in Manatee County, Florida, with a population of approximately 54,000 people.
- The area is known for its warm, subtropical climate and numerous golf courses.
- Bradenton is located near the Gulf of Mexico, offering easy access to beaches and water activities.
Work Schedule: Full-time (40 hours/week) with flexible scheduling based on resort needs. This role may require working days, nights, weekends, holidays, and peak times.
ASSUMPTION: The Lakewood Ranch resort location offers a pleasant work environment with ample opportunities for outdoor activities and a comfortable climate year-round.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Resort Manager and Marketing team
- Background check and reference check
- Job offer
Key Assessment Areas:
- Communication and writing skills
- Social media management experience
- Creativity and content generation
- Problem-solving skills and ability to work under pressure
- Flexibility and adaptability to resort scheduling needs
Application Tips:
- Highlight relevant coursework or projects from your degree program that demonstrate your communication and content creation skills.
- Include examples of your social media management experience and any relevant certifications or training.
- Tailor your resume and cover letter to emphasize your skills and experience in communications, marketing, and pet care.
- Prepare examples of your creative content and be ready to discuss your approach to social media management during the interview.
ATS Keywords: Social Media Management, Content Creation, Customer Communication, Pet Care, Dog Handling, Adobe Experience, Facebook, Instagram, GoPro, Marketing, Communications, Branding, Customer Service
ASSUMPTION: Pet Paradise uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Adobe Creative Suite (preferred)
- GoPro camera
- Social media platforms (Facebook, Instagram)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Customer relationship management (CRM) software (e.g., HubSpot, Zoho CRM)
ASSUMPTION: The specific tools and technologies used by Pet Paradise may vary depending on the resort location and the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Pet-centric: We put pets first in everything we do.
- Compassionate: We care about our team members and the pets in our care.
- Responsible: We take responsibility for our actions and the well-being of the pets in our care.
- Fun: We believe in creating a fun and engaging environment for our team members and the pets in our care.
Work Style:
- Collaborative: We work together to achieve our goals.
- Adaptable: We are open to change and willing to adapt to new situations.
- Results-driven: We focus on achieving results and continuously improving our services.
Self-Assessment Questions:
- Do you share Pet Paradise's commitment to putting pets first in everything you do?
- Are you comfortable working in a fast-paced, dynamic environment that requires flexibility and adaptability?
- Do you have strong communication and writing skills, with a keen eye for detail and a creative approach to content generation?
ASSUMPTION: Pet Paradise values employees who are passionate about pets, committed to providing exceptional care, and able to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- The role may require working non-traditional hours, including days, nights, weekends, holidays, and peak times.
- The work environment can be physically demanding, requiring the ability to handle dogs of all sizes and lift up to 60 lbs.
- The role may involve exposure to pet-related allergens and illnesses.
- The Communications Associate must be comfortable working in a pet care setting and have a genuine love for animals.
ASSUMPTION: While Pet Paradise offers numerous benefits and growth opportunities, the role may present challenges that require candidates to be adaptable, physically capable, and passionate about pet care.
📈 Similar Roles Comparison
- Compared to other communications and marketing roles in the pet care industry, this position offers a unique opportunity to work directly with pets and gain hands-on experience in social media management and content creation.
- Pet Paradise's comprehensive pet care services set it apart from other pet boarding and day camp facilities, offering a wider range of career development opportunities.
- As a mid-sized company, Pet Paradise offers a more personal and collaborative work environment than larger corporations, with greater opportunities for growth and advancement.
ASSUMPTION: This role offers a unique blend of communications and marketing experience with hands-on pet care, making it an attractive option for candidates interested in pursuing a career in the pet care industry.
📝 Sample Projects
- Creating and executing a social media campaign to promote a special event or promotion at the resort
- Developing and implementing a content strategy to improve engagement and reach on Pet Paradise's social media platforms
- Writing and designing a customer newsletter to highlight resort services, promotions, and success stories
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Communications Associate may be involved in, showcasing the role's potential for growth and development.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of the Communications Associate role, and how can I best prepare for them?
- How does Pet Paradise support the professional development and growth of its team members?
- What opportunities are available for advancement within the company, and what steps can I take to pursue them?
- How does Pet Paradise ensure the well-being and safety of the pets in its care?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your skills and experience in communications, marketing, and pet care.
- Prepare examples of your creative content and be ready to discuss your approach to social media management during the interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
- If selected for an interview, be prepared to discuss your availability for the role's flexible scheduling requirements.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
