📌 Core Information
🔹 Job Title: Communications Channels Expert
🔹 Company: ING
🔹 Location: ACT (Amsterdam - Acanthus), Netherlands
🔹 Job Type: Full-time
🔹 Category: Communications
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing various communication channels to support organizational goals
- Collaborating with different departments to gather and publish relevant content
- Developing and managing email campaigns for internal audiences
- Facilitating discussions and promoting engagement on communication platforms
- Analyzing channel performance and providing data-driven insights to improve strategies
ASSUMPTION: This role requires a strong balance between strategic planning and hands-on execution. The ideal candidate will have experience in managing digital channels and a proven track record of successful communication campaigns.
📋 Key Responsibilities
✅ Intranet Management: Oversee the content and functionality of the intranet, ensuring it's user-friendly, updated regularly, and serves as a central hub for internal communications
✅ Email Communication: Develop and manage email campaigns for internal audiences, ensuring emails are clear, engaging, and aligned with the organization's communication strategy
✅ Viva Engage (formerly Yammer) Management: Manage the Viva Engage platform to encourage collaboration and communication among employees, facilitate discussions, and promote engagement
✅ Content Creation: Produce and curate content for various communication channels, ensuring consistency in tone, style, and messaging across all platforms
✅ Analytics and Reporting: Track and analyze the performance of communication channels, provide regular reports, and use data to make informed decisions about channel optimization
✅ Employee Engagement: Gather feedback from employees to improve communication tools and methods, promote a positive and inclusive workplace culture, and develop initiatives to boost employee engagement through effective use of communication channels
✅ Training and Support: Provide training and support to employees on using communication tools, develop resources and guides to help employees navigate and use the platforms effectively
ASSUMPTION: The ideal candidate will have experience in managing digital channels, proven track record of successful communication campaigns, and strong analytical skills to drive data-informed decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field
Experience: 3 years of experience in communication roles, especially in regard to managing digital channels
Required Skills:
- Content creation: strong writing, editing, and content production skills
- Digital literacy: proficiency with communication software, intranet management tools, email marketing platforms, and social media
- Planning & hands-on execution: support development of clear, impactful channel communication strategies and effectively bring them to life through actionable plans that align with organizational goals
- Interpersonal skills: excellent collaboration and communication skills
- Analytical skills: ability to analyze data and provide actionable insights
Preferred Skills:
- Experience with communication platforms (i.e., Viva Engage), intranet management, email marketing, and social media platforms
- Experience managing communications in Dutch and English
ASSUMPTION: The required skills listed above are essential for success in this role. While the preferred skills are not required, they would be beneficial for candidates looking to excel in this position.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Based on experience and qualifications)
Benefits:
- Salary tailored to your qualities and experience
- 36 or 40 hour workweek
- Individual leave: 24+2 individual holiday days based on 36 hr workweek
- Diversity leave: 3 days per year (1.5 paid, 1.5 unpaid)
- CSR days: up to 2 days per year to actively engage in society by volunteering
- 13th month salary
- 8% Holiday payment
- Individual Savings Contribution (BIS), 3.5% of your gross annual salary
- Mobility card (free travelling in the weekends)
- Attractive pension scheme
- Hybrid working to blend home working for focus and office working for collaboration and co-creation
Working Hours: 36 or 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Netherlands. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 501-1,000 employees
Founded: ING was founded in 1991, with a history dating back to 1845
Company Description:
- ING is a global financial institution offering banking, investments, life insurance, and retirement services to customers in over 40 countries
- ING is committed to empowering people to stay a step ahead in life and in business
- ING is headquartered in Amsterdam, the Netherlands, with a significant presence in the Americas
Company Specialties:
- Retail and Commercial Banking
- Investment Management
- Life Insurance and Pensions
- Wholesale Banking
Company Website: http://www.ingwb.com
ASSUMPTION: ING is a large, global financial institution with a strong presence in the Netherlands and the Americas. The company offers a wide range of financial services and is committed to empowering its customers and employees.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Communications Channels Expert will report to the Head of Internal & External Communications
Work Arrangement: Hybrid (blend of home working for focus and office working for collaboration and co-creation)
Growth Opportunities:
- Potential career progression within the Communications team or other departments within ING
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to develop skills in digital communications, content creation, and analytics
ASSUMPTION: This role offers opportunities for career growth and skill development within a large, global financial institution.
🌍 Location & Work Environment
Office Type: Hybrid (blend of home working and office working)
Office Location(s): ACT (Amsterdam - Acanthus), Netherlands
Geographic Context:
- The Netherlands is a small, densely populated country in Western Europe, known for its flat landscape, tulip fields, and cycling culture
- Amsterdam is the capital and largest city in the Netherlands, with a population of over 870,000 people
- The ACT (Amsterdam - Acanthus) office is located in the southern part of Amsterdam, close to the city center
Work Schedule: 36 or 40 hours per week, with flexible working arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between focus and collaboration, while the location in Amsterdam offers a vibrant and multicultural work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the recruiter
- In-depth interview with the hiring manager and/or other team members
- Final interview with a senior leader or panel
Key Assessment Areas:
- Communication skills and ability to manage various channels
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with ING's values
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your experience managing digital channels and successful communication campaigns
- Demonstrate your understanding of ING's business and the role's responsibilities in your application materials
ATS Keywords: Intranet management, email communication, Viva Engage, content creation, analytics, employee engagement, training and support
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to demonstrate their fit for the position.
🛠️ Tools & Technologies
- Communication software and platforms (e.g., Viva Engage, email marketing tools)
- Intranet management tools
- Social media platforms
- Analytics and reporting tools
ASSUMPTION: The ideal candidate will have experience with various communication tools and platforms, as well as a strong understanding of analytics and reporting.
👔 Cultural Fit Considerations
Company Values:
- Empowering people to stay a step ahead in life and in business
- Acting responsibly and sustainably
- Collaborating openly and effectively
- Creating a positive and inclusive work environment
Work Style:
- Results-driven and focused on delivering impact
- Collaborative and open to feedback and new ideas
- Adaptable and able to work in a dynamic and complex landscape
Self-Assessment Questions:
- How do you align with ING's values and commitment to empowering people?
- How do you approach collaboration and open communication in a team setting?
- How do you adapt to working in a dynamic and complex landscape, such as a large financial institution?
ASSUMPTION: ING values a positive and inclusive work environment, with a focus on empowering people and acting responsibly. Candidates should assess their fit with these values and work style preferences.
⚠️ Potential Challenges
- Managing multiple communication channels and ensuring consistent messaging across all platforms
- Analyzing and reporting on channel performance to drive data-informed decisions
- Balancing strategic planning with hands-on execution
- Working in a dynamic and complex landscape, servicing a wide base of customers and product tribes within ING
ASSUMPTION: The ideal candidate will have experience managing multiple communication channels, strong analytical skills, and the ability to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Communications Manager or Channel Manager within a large organization
- However, this role is unique in its focus on managing internal communications channels and driving employee engagement
- Career progression opportunities may vary depending on the organization and industry
ASSUMPTION: While this role shares similarities with other digital communications or channel management positions, it is unique in its focus on internal communications and employee engagement within a large financial institution.
📝 Sample Projects
- Developing and executing a comprehensive intranet management strategy, including content updates, user experience improvements, and analytics-driven optimizations
- Creating and implementing an email communication strategy, including segmentation, personalization, and automation
- Managing and growing the Viva Engage platform, including facilitating discussions, promoting engagement, and monitoring usage
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Communications Channels Expert role.
❓ Key Questions to Ask During Interview
- How does this role support the overall communication strategy and business objectives of ING?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ING foster a positive and inclusive work environment, and what initiatives are in place to promote employee engagement and well-being?
- What opportunities are there for professional development and growth within the Communications team or other departments within ING?
- How does ING support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience managing digital channels and successful communication campaigns
- Demonstrate your understanding of ING's business and the role's responsibilities in your application materials
- Follow up with the recruiter attached to the advertisement within one week of submission, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
