📌 Core Information
🔹 Job Title: Communications Channels Expert
🔹 Company: ING
🔹 Location: ACT (Amsterdam - Acanthus), Netherlands
🔹 Job Type: Full-time
🔹 Category: Communications
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (on-site and remote work)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing various communication channels to support organizational goals and enhance employee engagement
- Collaborating with different departments to gather and publish relevant content
- Developing and managing email campaigns for internal audiences
- Monitoring and analyzing the effectiveness of communication channels
- Providing training and support to employees on using communication tools
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on digital communication channels.
📋 Key Responsibilities
✅ Intranet Management: Oversee the content and functionality of the intranet, ensuring it's user-friendly, updated regularly, and serves as a central hub for internal communications
✅ Email Communication: Develop and manage email campaigns for internal audiences, ensuring emails are clear, engaging, and aligned with the organization's communication strategy
✅ Viva Engage (formerly Yammer) Management: Manage the Viva Engage platform to encourage collaboration and communication among employees, facilitate discussions, share updates, and promote engagement
✅ Content Creation: Produce and curate content for various communication channels, socials, and ING.com, ensuring consistency in tone, style, and messaging across all platforms
✅ Analytics and Reporting: Track and analyze the performance of communication channels, provide regular reports and insights to improve communication strategies, and use data to make informed decisions about channel optimization
✅ Employee Engagement: Gather feedback from employees to improve communication tools and methods, promote a positive and inclusive workplace culture, and develop initiatives to boost employee engagement through effective use of communication channels
✅ Training and Support: Provide training and support to employees on using communication tools, develop resources and guides to help employees navigate and use the platforms effectively
ASSUMPTION: This role requires strong communication, planning, and analytical skills, with a focus on digital communication channels.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field
Experience: 3 years of experience in communication roles, especially in regard to managing digital channels, with a proven track record of successful communication campaigns implementation
Required Skills:
- Content creation: Strong writing, editing, and content production skills
- Digital literacy: Proficiency with communication software, intranet management tools, email marketing platforms, and social media
- Planning & hands-on execution: Support development of clear, impactful channel communication strategies and effectively bring them to life through actionable plans that align with organizational goals
- Interpersonal skills: Excellent collaboration and communication skills
- Analytical skills: Ability to analyze data and provide actionable insights
Preferred Skills:
- Experience with communication platforms (i.e., Viva Engage), intranet management, email marketing, and social media platforms
- Experience managing communications in Dutch and English
ASSUMPTION: Candidates with experience in managing digital communication channels and a strong portfolio of successful campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for communications roles in the Netherlands)
Benefits:
- 36 or 40 hour workweek
- Individual leave: 24+2 individual holiday days based on 36 hr workweek
- Diversity leave: 3 days per year (1.5 paid, 1.5 unpaid)
- CSR days: up to 2 days per year to actively engage in society by volunteering
- 13th month salary
- 8% Holiday payment
- Individual Savings Contribution (BIS), 3.5% of your gross annual salary
- Mobility card (free traveling in the weekends)
- Attractive pension scheme
- Hybrid working to blend home working for focus and office working for collaboration and co-creation
Working Hours: 36 or 40 hours per week, with flexible working hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for communications roles in the Netherlands. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 501-1,000 employees
Founded: 1991 (ING Group N.V.)
Company Description:
- ING is a global financial institution with a strong European base, offering banking services to consumers, corporations, and institutions
- ING's purpose is to empower people to stay a step ahead in life and in business
- ING Americas offers a full array of wholesale financial products, such as commercial lending, financial markets, and advisory products and services in the U.S. to its corporate and institutional clients
Company Specialties:
- Retail and Commercial Banking
- Investment Banking
- Asset Management
- Insurance
Company Website: http://www.ingwb.com
ASSUMPTION: ING is a large, international financial institution with a strong presence in the Netherlands, offering a wide range of banking services to both consumers and businesses.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Internal & External Communications
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential career progression into senior communication roles within ING
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Chance to develop skills in digital communication channels and employee engagement
ASSUMPTION: This role offers opportunities for career growth and skill development within ING's communications team.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): ACT (Amsterdam - Acanthus), Netherlands
Geographic Context:
- Amsterdam is the capital and most populous city in the Netherlands, known for its vibrant culture, historic sites, and bustling business scene
- The ACT (Amsterdam - Acanthus) office is located in the heart of Amsterdam, offering easy access to public transportation and various amenities
- The Netherlands is a multicultural country with a strong focus on work-life balance and sustainability
Work Schedule: Monday to Friday, with flexible working hours and a hybrid work arrangement
ASSUMPTION: The ACT (Amsterdam - Acanthus) office offers a modern, collaborative work environment with easy access to public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Communication skills and ability to manage various communication channels
- Strategic planning and hands-on execution skills
- Analytical skills and ability to provide data-driven insights
- Cultural fit and alignment with ING's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills in managing digital communication channels
- Prepare examples of successful communication campaigns you've managed in the past
- Research ING's values and be prepared to discuss how your personal values align with the company's
ATS Keywords: Intranet management, email communication, Viva Engage, content creation, analytics, employee engagement, training, communication tools, digital literacy, planning, hands-on execution
ASSUMPTION: The application process for this role may include multiple interview steps involving various business stakeholders, as indicated in the job posting.
🛠️ Tools & Technologies
- Communication software (e.g., Microsoft Office, Google Workspace)
- Intranet management tools (e.g., SharePoint, Jive, Confluence)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Proficiency in various communication software, intranet management tools, email marketing platforms, and social media platforms is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Empowering our customers to stay a step ahead in life and in business
- Acting responsibly and sustainably
- Collaborating openly and effectively
- Creating an inclusive culture where everyone feels valued and respected
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Focused on delivering results and continuous improvement
Self-Assessment Questions:
- How have you demonstrated your ability to manage and optimize digital communication channels in previous roles?
- Can you provide an example of a successful communication campaign you've managed, and how you measured its impact?
- How do your personal values align with ING's company values, particularly in regards to acting responsibly and sustainably?
ASSUMPTION: ING values a collaborative, data-driven, and inclusive work culture, with a focus on empowering customers and acting responsibly and sustainably.
⚠️ Potential Challenges
- Managing multiple communication channels and ensuring consistent messaging across all platforms
- Balancing strategic planning with hands-on execution and day-to-day tasks
- Working in a fast-paced, dynamic environment with tight deadlines
- Navigating a large, international organization with various stakeholders
ASSUMPTION: This role may present challenges in managing multiple communication channels, balancing strategic planning with hands-on execution, and working in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role differs from other communication roles in its focus on managing and optimizing digital communication channels, rather than traditional communication channels
- As a mid-level role, this position offers opportunities for career growth and skill development within ING's communications team
- Compared to similar roles in other industries, this position may offer unique opportunities to work on high-impact projects and gain exposure to various aspects of the business
ASSUMPTION: This role offers unique opportunities for career growth and skill development within ING's communications team, with a focus on managing and optimizing digital communication channels.
📝 Sample Projects
- Developing and executing a comprehensive communication strategy for a major organizational change or initiative
- Managing a rebranding campaign, including updates to the intranet, email communications, and social media channels
- Conducting a comprehensive review of the intranet and making data-driven recommendations for improvement
ASSUMPTION: These sample projects illustrate the strategic planning and hands-on execution aspects of the Communications Channels Expert role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Internal & External Communications team?
- How does this role contribute to ING's overall communication strategy and business objectives?
- What opportunities are there for professional development and growth within the communications team?
- How does ING support work-life balance and employee well-being, particularly for hybrid workers?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Asking these questions can help you better understand the role, team dynamics, and growth opportunities within ING's communications team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in managing digital communication channels
- Prepare examples of successful communication campaigns you've managed in the past
- Research ING's values and be prepared to discuss how your personal values align with the company's
- Follow up with the recruiter attached to the advertisement within 7 days of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
