- Job Title: Communications Manager
- Company: Aptos
- Location: New York City, NY, USA (Remote OK)
- Job Type: Full-Time
- Category: Technology
- Date Posted: July 8, 2025
- Experience Level: Mid-Senior Level (3-5+ years)
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing communications for Aptos' partner ecosystem and project portfolio
- Developing and executing comprehensive communication strategies
- Collaborating with cross-functional teams to align messaging and go-to-market strategies
- Securing strategic media coverage for partner announcements and ecosystem milestones
- Representing Aptos at industry events and strengthening relationships with partners
*ASSUMPTION:* This role requires a strategic thinker with experience in web3 communications and a strong understanding of the blockchain ecosystem.
📋 Key Responsibilities
- Partner & Ecosystem Communications: Lead communications execution for partner announcements, ecosystem project launches, and collaborative initiatives across the Aptos network.
- Relationship Management: Serve as the primary communications liaison for key partners, ecosystem projects, and strategic collaborators.
- Content Strategy: Develop compelling narratives and messaging frameworks that highlight ecosystem growth, partner success stories, and collaborative achievements.
- Media Relations: Secure strategic media coverage for partner announcements, ecosystem milestones, and collaborative initiatives across crypto-native and mainstream outlets.
- Campaign Management: Plan and execute integrated communications campaigns around major partnership announcements, ecosystem events, and collaborative product launches.
- Internal Coordination: Work closely with business development, product, and marketing teams to ensure aligned messaging and coordinated go-to-market strategies.
- Industry Engagement: Represent Aptos at industry events, conferences, and partner meetings to strengthen relationships and identify new opportunities.
- Performance Tracking: Monitor and analyze communications effectiveness, media coverage, and ecosystem sentiment to optimize strategies and demonstrate ROI.
*ASSUMPTION:* This role requires strong project management skills and the ability to manage multiple campaigns and stakeholder relationships simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
- Experience: 3-5+ years of communications experience in blockchain, crypto, or web3, with deep understanding of the ecosystem landscape.
- Required Skills:
- Proven track record managing complex partner communications, joint announcements, and multi-stakeholder campaigns
- Strong relationships with crypto and tech media, including reporters at tier-1 outlets covering blockchain and fintech
- Strategic thinking and ability to develop long-term communication strategies that align with business objectives and ecosystem growth goals
- Cross-functional collaboration experience in a fast-paced startup environment
- Outstanding written and verbal communication skills with ability to translate complex technical concepts into compelling narratives
- Strong organizational skills and ability to manage multiple campaigns and stakeholder relationships simultaneously
- Deep understanding of DeFi, NFTs, gaming, and other key verticals within the web3 ecosystem
*Preferred Qualifications:*
- Experience at a Layer 1 blockchain, crypto infrastructure company, or web3-focused communications agency
- Previous experience managing communications for partnerships, integrations, or ecosystem development
- Previous experience managing PR and marketing agencies
- Experience developing social media content for executives
- Based in or willing to relocate to New York City
*ASSUMPTION:* Candidates should have a strong understanding of the web3 ecosystem and relevant industry trends.
💰 Compensation & Benefits
- Salary Range: $120,000 - $180,000 per year (based on experience level and location)
- Benefits:
- Competitive health, dental, and vision insurance
- Flexible PTO and remote work options
- Professional development budget for conferences and industry events
- Opportunity to shape communications strategy at a leading Layer 1 blockchain
*ASSUMPTION:* The salary range is estimated based on industry standards for similar roles in the blockchain and technology sectors.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information and Internet
- Company Size: 11-50 employees
- Founded: 2022 (as Aptos Labs, Inc.)
- Company Description: Aptos is a people-first blockchain on a mission to help billions of people achieve universal and fair access to decentralized assets in a safe and scalable way. Founded by some of the original creators and maintainers that researched, designed, and built the Diem blockchain to serve this purpose, we have dedicated several years toward this mission.
- Company Specialties: Blockchain development, Cryptocurrency, Decentralized finance (DeFi), Non-fungible tokens (NFTs), Gaming, and other key verticals within the web3 ecosystem.
📊 Role Analysis
- Career Level: Mid-Senior Level (3-5+ years of experience)
- Reporting Structure: This role reports directly to the Head of Communications.
- Work Arrangement: Remote OK, with a preference for New York City-based candidates.
- Growth Opportunities: As Aptos continues to grow, there will be opportunities for the Communications Manager to take on additional responsibilities and potentially lead a team in the future.
*ASSUMPTION:* This role offers significant growth potential as Aptos expands its ecosystem and influence in the blockchain space.
🌍 Location & Work Environment
- Office Type: Remote-first with an option to work from Aptos' New York City office.
- Office Location: New York City, NY, USA
- Geographic Context: New York City is a major global hub for the technology and finance industries, providing ample opportunities for networking and collaboration.
- Work Schedule: Flexible, with core hours between 10:00 AM - 4:00 PM ET.
*ASSUMPTION:* This role requires a self-motivated individual who can manage their time effectively in a remote work environment.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by on-site or virtual interviews with the hiring manager and relevant team members.
- Key Assessment Areas: Communication skills, strategic thinking, industry knowledge, and cultural fit.
- Application Tips:
- Highlight your relevant web3 and blockchain experience in your resume and cover letter.
- Prepare examples of successful partner communications campaigns you've managed in the past.
- Familiarize yourself with Aptos' mission, values, and recent projects to demonstrate your enthusiasm for the role.
*ASSUMPTION:* Aptos prioritizes cultural fit and looks for candidates who align with their mission and values.
🛠️ Tools & Technologies
- Slack for team communication and collaboration
- Google Workspace (Gmail, Google Docs, Sheets, Slides) for productivity and document management
- Asana or Trello for project management
- Canva or Adobe Creative Suite for graphic design (as needed)
- Media databases and platforms for journalist outreach and tracking
*ASSUMPTION:* This role may require the use of additional tools and technologies specific to Aptos' communications stack.
👔 Cultural Fit Considerations
- Company Values: Aptos values include being people-first, mission-driven, and committed to fostering a diverse and inclusive work environment.
- Work Style: Aptos encourages a flexible, remote-friendly work environment with a strong focus on collaboration and open communication.
- Self-Assessment Questions:
- How do you align with Aptos' people-first and mission-driven values?
- How comfortable are you working remotely and managing your time effectively in a flexible work environment?
- How do you approach building and maintaining strong relationships with partners and stakeholders?
*ASSUMPTION:* Aptos seeks candidates who embody their values and thrive in a dynamic, remote-friendly work environment.
⚠️ Potential Challenges
- Managing complex partner communications and multi-stakeholder campaigns in a fast-paced, ever-evolving ecosystem.
- Balancing the needs and priorities of multiple partners, projects, and internal teams.
- Adapting to changes in the web3 landscape and adjusting communication strategies accordingly.
*ASSUMPTION:* This role requires strong project management skills and the ability to navigate complex, dynamic environments.
📈 Similar Roles Comparison
- Role Differences: Unlike traditional communications roles, this position focuses specifically on managing partner communications within the web3 ecosystem. It requires a deep understanding of blockchain technology and relevant industry trends.
- Industry-Specific Context: The web3 ecosystem is characterized by rapid growth, innovation, and decentralization, presenting unique challenges and opportunities for communications professionals.
- Career Path Comparison: This role offers a unique opportunity to specialize in web3 communications and potentially transition into a leadership position as Aptos continues to grow.
*ASSUMPTION:* This role provides a unique blend of communications and blockchain industry expertise, setting it apart from similar positions in other sectors.
📝 Sample Projects
- Managing a multi-stakeholder campaign for a major partnership announcement, including coordinating with business development, legal, and marketing teams to ensure a successful launch.
- Developing a strategic communications plan for an ecosystem project focused on decentralized finance (DeFi), highlighting its innovative features and potential impact on the web3 ecosystem.
- Collaborating with a partner to create thought leadership content that showcases their expertise and aligns with Aptos' brand and values.
*ASSUMPTION:* These sample projects illustrate the diverse and dynamic nature of the Communications Manager role at Aptos.
💡 Key Questions to Ask During Interview
- What are the most pressing communications challenges facing Aptos and its partners in the near future?
- How does Aptos support the professional development and growth of its communications team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aptos approach measuring the success of its communications campaigns and strategies?
- What is the company's long-term vision for its partner ecosystem, and how does this role contribute to that vision?
*ASSUMPTION:* These questions help applicants better understand the role's priorities, expectations, and long-term potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.aptoslabs.ai/jobs/4584208005).
- Tailor your resume and cover letter to highlight your relevant web3 and blockchain experience, as well as your strategic thinking and communication skills.
- Prepare examples of successful partner communications campaigns you've managed in the past.
- Familiarize yourself with Aptos' mission, values, and recent projects to demonstrate your enthusiasm for the role.
- Follow up with Aptos one week after submitting your application to inquire about the status of your application.
*ASSUMPTION:* Following these steps will help applicants make a strong impression and increase their chances of securing an interview.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
