🔹 Job Title: Communications Manager
🔹 Company: Nevada System of Higher Education
🔹 Location: Elko, NV
🔹 Job Type: Full-Time
🔹 Category: Higher Education
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
- Develop and implement communications and marketing strategies for Great Basin College (GBC)
- Manage day-to-day marketing campaigns, content creation, and digital engagement
- Collaborate with cross-departmental teams to increase enrollment, promote academic programs, and enhance public awareness
- Oversee social media presence, website management, and graphic design for marketing materials
- Assist in media relations and community engagement events
📋 Key Responsibilities
- Strategy & Planning:
- Develop and execute comprehensive communications and marketing strategies
- Coordinate with cross-departmental teams to align messaging and initiatives
- Campaign Management:
- Plan, execute, and monitor marketing campaigns across digital, print, and social media channels
- Analyze campaign performance and optimize future campaigns based on data insights
- Content Creation & Management:
- Create and edit content for press releases, newsletters, presentations, and social media platforms
- Maintain consistent branding and institutional tone across all communications channels
- Social Media & Website Management:
- Manage GBC's social media presence, engaging target audiences and monitoring performance
- Oversee day-to-day management of the College website, ensuring content accuracy and alignment with branding
- Graphic Design & Production:
- Collaborate with design staff and vendors to create marketing materials, such as direct mail pieces, business cards, and posters
- Direct the production of printed collateral and ensure quality control
- Community Engagement & Events:
- Develop and support outreach and community engagement for events and initiatives
- Assist in media relations and coordinate with College administrators for press inquiries
🎯 Required Qualifications
- Education:
- Bachelor's degree in Communications, Marketing, Journalism, or a related field
- Experience:
- 3+ years of relevant experience in communications and marketing
- Strong presentation, writing, and editing skills with attention to detail and tone
- Demonstrated proficiency in social media management, email marketing tools, and graphic design software
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Collaborative mindset and strong interpersonal skills for working across departments and engaging with various stakeholders
- Preferred Qualifications:
- Proficiency with Adobe Creative Cloud applications, including Illustrator, InDesign, Photoshop, and Premiere Pro
- Experience running paid social media ad and email marketing campaigns, including audience targeting, budgeting, and performance tracking
- Previous supervisory experience
- Experience in marketing higher education
💰 Compensation & Benefits
- Salary Range: $61,553 - $79,000 per year
- *Based on relatable education and experience, internal equity, and budgets*
- Benefits:
- Health insurance options, including medical, dental, and vision
- 12 paid holidays
- Life insurance and long-term disability
- Generous annual and sick leave with 24 annual leave days and a beginning balance of 30 sick leave days
- ComPsych supports employees through life's difficult moments
- No state income tax
- Free parking
- Tuition benefit for faculty employees and qualified dependents
- Remarkable Retirement program with a 19.25% employer contribution and 100% vesting after the first day
📌 Applicant Insights
🔍 Company Context
- Industry: Higher Education
- Company Size: 201-500 employees
- Founded: 1865
- Company Description: The Nevada System of Higher Education (NSHE) serves the educational and job training needs of Nevada, providing opportunities to nearly 105,000 students. NSHE is governed by the Nevada Board of Regents and comprises two doctoral-granting universities, a state college, four comprehensive community colleges, and one environmental research institute.
- Company Specialties: Higher education, healthcare, workforce development, and research
📊 Role Analysis
- Career Level: Mid-level communications and marketing role
- Reporting Structure: Reports directly to the Executive Director of Institutional Advancement, Communications, and Marketing
- Work Arrangement: On-site, with occasional evening and weekend hours for events and special projects
- Growth Opportunities:
- Potential to advance to a leadership role within the Institutional Advancement, Communications, and Marketing team
- Opportunities to expand skills in strategic planning, team management, and budgeting
🌍 Location & Work Environment
- Office Type: On-site, with a main campus in Elko, NV, and satellite locations in Battle Mountain, Ely, Pahrump, and Winnemucca
- Office Location(s): Elko, NV
- Geographic Context: Elko is located in the high desert of rural Nevada, offering a variety of outdoor recreational opportunities and a rich cultural scene, including the National Cowboy Poetry Gathering
- Work Schedule: Monday through Friday, 8 a.m. to 5 p.m., with occasional evening and weekend hours for events and special projects
💼 Interview & Application Insights
- Typical Process:
- Submit application through the provided link
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Executive Director of Institutional Advancement, Communications, and Marketing
- Key Assessment Areas:
- Strategic planning and execution of marketing campaigns
- Writing, editing, and proofreading skills
- Proficiency in social media management and graphic design software
- Ability to manage multiple projects and deadlines
- Collaborative mindset and strong interpersonal skills
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work that demonstrate your proficiency in content creation, graphic design, and social media management
- Research GBC and NSHE to show your understanding of the organization and its mission
- Practice common interview questions and be prepared to discuss your qualifications and fit for the role
- Company Values: NSHE values diversity, inclusion, and collaboration. GBC emphasizes a student-centered approach, fostering a supportive and inclusive environment for all students, faculty, and staff.
- Work Style: GBC encourages a collaborative and innovative work environment, with a strong focus on teamwork and cross-departmental communication. The ideal candidate will be adaptable, proactive, and able to thrive in a fast-paced, dynamic setting.
- Self-Assessment Questions:
- How do your personal values align with NSHE's commitment to diversity and inclusion?
- Describe a time when you demonstrated exceptional collaboration and adaptability in a fast-paced work environment.
- How do you approach continuous learning and professional development to stay current in the ever-evolving field of communications and marketing?
⚠️ Potential Challenges
- Role-Specific Challenges:
- Managing multiple projects and deadlines in a fast-paced environment
- Coordinating with various stakeholders across different departments
- Adapting to changes in priorities and resources based on institutional needs and budget constraints
- Company/Industry-Specific Challenges:
- Navigating the complex landscape of higher education, with its unique regulations, funding structures, and political dynamics
- Balancing the needs of various stakeholders, including students, faculty, staff, and community members
- Addressing budget constraints and resource limitations in a public institution
📈 Similar Roles Comparison
- Differences from Related Positions:
- This role focuses on strategic communications and marketing for a single institution, rather than managing multiple accounts or brands
- The Communications Manager role at GBC requires a strong understanding of the unique challenges and opportunities facing rural communities and higher education institutions in Nevada
- Industry-Specific Context:
- Higher education communications and marketing professionals must be adept at navigating the complex landscape of institutional branding, student recruitment, and community engagement
- Successful candidates will have a deep understanding of the higher education sector, its trends, and best practices
📝 Sample Projects
- Develop and execute a comprehensive marketing campaign to promote a new academic program or student service
- Create a series of engaging social media posts that highlight the achievements and impact of GBC students and faculty
- Design and produce a printed newsletter that showcases the College's unique offerings, student success stories, and upcoming events
- Collaborate with the Web Manager to optimize the College website for search engines and improve user experience
💡 Key Questions to Ask During Interview
- Can you describe the most significant marketing campaign you've managed from start to finish? What was the outcome, and what did you learn from the experience?
- How do you approach balancing the needs of various stakeholders, such as students, faculty, and community members, in your communications and marketing efforts?
- Can you provide an example of a time when you had to adapt your communications strategy due to a change in priorities or resources? How did you ensure the success of the campaign despite these challenges?
- How do you stay current with the latest trends and best practices in higher education communications and marketing?
📐 Next Steps for Applicants
To apply for this position:
- Submit your application through the [provided link](https://nshe.wd1.myworkdayjobs.com/GBC-external/job/GBC---Elko-NV/Communications-Manager_R0147966)
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your work that demonstrate your proficiency in content creation, graphic design, and social media management
- Research GBC and NSHE to show your understanding of the organization and its mission
- Practice common interview questions and be prepared to discuss your qualifications and fit for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
