COMMUNICATIONS MANAGER I - COMUNICACIÓN E IMAGEN

📌 Core Information

🔹 Job Title: COMMUNICATIONS MANAGER I - COMUNICACIÓN E IMAGEN

🔹 Company: BBVA

🔹 Location: Bogotá, Colombia (On-site)

🔹 Job Type: Full-Time

🔹 Category: Banking & Finance

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing BBVA's corporate communication strategy in Colombia, with a focus on employee communication and digital environments.
• Contributing to improving the entity's reputation among various stakeholders.
• Collaborating with internal clients and external media.
• Creating written and audiovisual contents for various platforms.

ASSUMPTION: This role requires a high level of communication skills, both written and verbal, as well as strong organizational skills to manage multiple projects and deadlines.

📋 Key Responsibilities

✅ Develop and implement corporate communication strategies, with a focus on employee communication and digital environments.

✅ Generate written and audiovisual contents for various platforms, including media, social media, and internal communications.

✅ Manage relationships with internal clients and external media.

✅ Coordinate with production agencies for audiovisual contents.

ASSUMPTION: This role may require working flexible hours to meet deadlines, especially when launching campaigns or managing crises.

🎯 Required Qualifications

Education: Bachelor's degree in Communication Social, with a specialization in corporate or digital communication.

Experience: Minimum of 6 years of experience in communication, both internal and external, preferably in media or similar-sized companies.

Required Skills:

• Excellent communication skills in Spanish (native or bilingual level).
• Intermediate English proficiency.
• Proven experience in designing and implementing communication strategies.
• Strong writing and editing skills for various platforms.
• Ability to work under pressure and meet tight deadlines.

Preferred Skills:

• Experience with Adobe Suite (Audition, Illustrator, Photoshop).
• Knowledge of Google Suite.
• Experience in crisis communication management.

ASSUMPTION: Proficiency in Microsoft Office (Excel and PowerPoint) is considered a basic requirement for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is COP 80,000,000 - COP 120,000,000 per year (USD 25,000 - USD 38,000), based on industry standards for a similar role in Colombia.

Benefits:

• Health insurance.
• Retirement plan.
• Life insurance.
• Employee discounts on BBVA products and services.

Working Hours: Full-time, Monday to Friday, with the possibility of working flexible hours or remotely when needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking & Finance. BBVA is a global leader in the banking sector, operating in more than 30 countries and serving over 80 million customers.

Company Size: BBVA has over 121,000 employees worldwide, making it a large organization with ample opportunities for growth and development.

Founded: BBVA was founded in 1857 and has since grown to become one of the largest financial institutions in the world.

Company Description:

• BBVA is a global financial services company based in Spain.
• It offers a wide range of financial services, including retail banking, wholesale banking, asset management, and insurance.
• BBVA is committed to responsible banking and sustainability, aiming to create a positive impact on society and the environment.

Company Specialties:

• Corporate and Investment Banking.
• Innovation and Digital Transformation.
• Data Science and Analytics.
• Engineering and Cybersecurity.
• Sustainability and Financial Health.

Company Website: BBVA Careers

ASSUMPTION: BBVA's large size and global presence offer employees the opportunity to work on diverse projects and gain international experience.

📊 Role Analysis

Career Level: Mid-level. This role requires several years of experience in communication and may serve as a stepping stone to more senior positions within the company.

Reporting Structure: This role reports directly to the Head of Corporate Communication for BBVA Colombia.

Work Arrangement: On-site, with the possibility of working remotely when needed.

Growth Opportunities:

• Progression to senior communication roles within BBVA.
• Expansion into other areas of the business, such as marketing or public relations.
• International assignments, given BBVA's global presence.

ASSUMPTION: This role offers the opportunity to work on high-impact projects and gain valuable experience in corporate communication, which can be beneficial for future career growth.

🌍 Location & Work Environment

Office Type: BBVA Colombia's headquarters is located in Bogotá, the capital and largest city of Colombia, with a vibrant cultural scene and a growing economy.

Office Location(s): BBVA Colombia's main office is located in the financial district of Bogotá, with easy access to public transportation and amenities.

Geographic Context:

• Bogotá is located in the Andes Mountains, at an elevation of approximately 2,600 meters above sea level.
• The city has a tropical highland climate, with warm and sunny days and cool nights.
• Bogotá is known for its rich history, cultural diversity, and culinary scene.

Work Schedule: Full-time, Monday to Friday, with the possibility of working flexible hours or remotely when needed.

ASSUMPTION: Living and working in Bogotá offers a unique blend of urban and natural environments, with easy access to outdoor activities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-person or virtual interview with the hiring manager.
• Final interview with senior leadership.

Key Assessment Areas:

• Communication skills and ability to create engaging content.
• Strategic thinking and ability to develop and implement communication plans.
• Cultural fit and alignment with BBVA's values.
• Problem-solving skills and ability to work under pressure.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of BBVA's business and communication strategies in your application materials.
• Prepare examples of your work that showcase your ability to create engaging content and manage communication campaigns.

ATS Keywords: Communication, Corporate Communication, Digital Communication, Employee Communication, Media Relations, Content Creation, Strategy Implementation, Social Media Management, Internal Communication, External Communication, Google Suite, Adobe Suite, Microsoft Office

ASSUMPTION: BBVA uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Suite (Google Docs, Sheets, Slides, etc.).
• Adobe Suite (Audition, Illustrator, Photoshop, etc.).
• Microsoft Office (Word, Excel, PowerPoint, etc.).
• Social media management platforms (Hootsuite, Buffer, etc.).
• Content management systems (CMS) and website platforms (WordPress, Drupal, etc.).

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are used daily to create and manage content, as well as to collaborate with internal and external stakeholders.

👔 Cultural Fit Considerations

Company Values:

• Customer focus.
• Integrity.
• Responsibility.
• Respect.
• Excellence.

Work Style:

• Collaborative and team-oriented.
• Adaptable and flexible.
• Results-driven and proactive.
• Innovative and creative.

Self-Assessment Questions:

• Do you have a proven track record of creating engaging content and managing communication campaigns?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you thrive in a collaborative, team-oriented work environment and enjoy working with diverse stakeholders?

ASSUMPTION: BBVA values candidates who are aligned with their core values and demonstrate a strong work ethic, as well as the ability to thrive in a collaborative, results-driven environment.

⚠️ Potential Challenges

• The fast-paced nature of the role may require working flexible hours or weekends to meet deadlines.
• The role may involve managing sensitive information and navigating complex communication issues.
• Candidates may face competition from other experienced communication professionals in the market.
• The role may require travel to other BBVA offices or events within Colombia or internationally.

ASSUMPTION: These challenges can be overcome by effective time management, strong communication skills, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Corporate Communications Manager or a Communications Specialist in a large organization.
• However, this role has a specific focus on employee communication and digital environments, which may not be present in similar roles in other companies.
• Career progression in this role may lead to senior communication roles within BBVA or other large financial institutions.

ASSUMPTION: While this role shares similarities with other corporate communication positions, its unique focus on employee communication and digital environments sets it apart.

📝 Sample Projects

• Developing and implementing a communication strategy for a new product launch.
• Managing a crisis communication plan in response to a negative media event.
• Creating engaging content for BBVA's social media channels and internal communication platforms.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that candidates may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does BBVA support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this role expected to fit within that framework?
• How does BBVA measure the success of its communication campaigns, and how will my performance be evaluated?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, as well as demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: BBVA Careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your work that showcase your ability to create engaging content and manage communication campaigns.
• Follow up with the BBVA HR department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.