Communications Officer - Digital and Media Specialist

World Bank Group

Full-time

On-site

Remote

📣 Marketing Communications (MarCom)

📌 Core Information

🔹 Job Title: Communications Officer - Digital and Media Specialist

🔹 Company: World Bank Group

🔹 Location: Washington, DC, United States

🔹 Job Type: Full-Time

🔹 Category: Communications

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Supporting the development and maintenance of IFC.org, with a focus on regional, industry, and thematic priorities
Creating and updating web content, ensuring it aligns with IFC’s digital strategy and reflects modern trends
Contributing to IFC’s SEO strategy and optimizing web content for search engines
Ensuring digital content supports IFC’s media narratives and is useful to journalists
Collaborating with various units to manage an online editorial calendar and coordinate the Web Producers Team
Working seamlessly across the World Bank Group with communications counterparts

ASSUMPTION: This role requires a strong understanding of digital communications, web content management, and SEO. The ideal candidate will be a strategic thinker with excellent interpersonal and teamwork skills, able to work effectively under tight deadlines and manage multiple tasks.

📋 Key Responsibilities

✅ Web Strategy and Content Development: Develop and maintain IFC.org, ensuring it provides a smooth, coherent user experience and reflects modern digital trends

✅ Content Creation and Management: Create high-quality, engaging, web-friendly content that tells IFC’s story and provides users with an engaging experience

✅ Industry and Thematic Web Sections: Maintain IFC’s industry, regional, and thematic website sections, aligning content and appearance with corporate standards

✅ Media Relations: Ensure that industry communications online are useful to journalists and consider journalists as a key audience

✅ Editorial Calendar and Team Coordination: Collaborate in the management of an online editorial calendar and the coordination of IFC’s Web Producers Team

✅ Web Governance and SEO: Ensure compliance with existing web protocols and assist the digital governance team in developing and maintaining web-related procedures and guidance. Contribute to IFC's SEO strategy

✅ Media Launches: Support media launches and ensure digital content supports IFC’s media narratives

ASSUMPTION: This role requires a deep understanding of IFC’s business priorities, cross-cutting themes, and the ability to align messages and strategically target key audiences.

🎯 Required Qualifications

Education: Master’s degree in Communications, Online Marketing, Digital Media, or related fields

Experience: At least five years of professional experience in web content management and publishing

Required Skills:

Expertise in content management systems and the Adobe Creative Suite
Strong proficiency in Canva and other digital communications tools
Solid understanding of the digital communications landscape, including trends in social media and web platforms
Excellent English skills, with the ability to write and edit messages in a clear, concise, and web-friendly style
Understanding of digital marketing, SEO, and SEM
Ability to work effectively under stress and juggle multiple tasks on tight deadlines

Preferred Skills:

Professional fluency in Spanish

ASSUMPTION: Candidates should have a strong conceptual, research, and analytical skills, with an ability to think strategically and rapidly synthesize information from varied sources into concise conclusions and recommendations.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (Based on experience and industry standards for similar roles in the Washington, DC area)

Benefits:

Retirement Plan
Medical Insurance
Life Insurance
Disability Insurance
Paid Leave, including parental leave
Reasonable accommodations for individuals with disabilities

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Washington, DC area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: International Trade and Development

Company Size: 10,001+ employees

Founded: 1944 (as the International Bank for Reconstruction and Development, IBRD)

Company Description:

World Bank Group is a vital source of financial and technical assistance to developing countries around the world
It is made up of two unique development institutions: the International Bank for Reconstruction and Development (IBRD) and the International Development Association (IDA)
Its mission is to create a world free of poverty on a livable planet

Company Specialties:

Global Development Finance/Lending
Development Knowledge
Advisory Services and Capacity Building
Economic Research and Development Data
Global Partnerships and Multilateral Engagement

Company Website: World Bank Group

ASSUMPTION: The World Bank Group offers comprehensive benefits, including a retirement plan, medical, life, and disability insurance, and paid leave, including parental leave. It is an equal opportunity and inclusive employer, committed to diversity and inclusion.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: The Communications Officer will report directly to the Head of Engagement within the Corporate Communications Unit

Work Arrangement: This is an on-site position based in Washington, DC, with occasional flexibility for remote work

Growth Opportunities:

Potential for career progression within the World Bank Group’s communications department or related fields
Opportunities to work on high-impact projects and initiatives that align with the organization’s mission
possibility to gain experience in international development and global communications

ASSUMPTION: This role offers a unique opportunity to work at the heart of an international organization’s efforts to leverage the power of the web to accomplish its mission of creating opportunities where they are needed most.

🌍 Location & Work Environment

Office Type: The World Bank Group’s headquarters is located in Washington, DC, with additional offices worldwide

Office Location(s): 1818 H Street, NW, Washington, DC 20433, US

Geographic Context:

The World Bank Group’s headquarters is located in the heart of Washington, DC, close to many cultural attractions, restaurants, and public transportation options
The organization has a strong presence in the global development community and collaborates with various international organizations, governments, and NGOs
Washington, DC, offers a diverse and multicultural environment, with a significant presence of expatriates from around the world

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional overtime or remote work

ASSUMPTION: The World Bank Group fosters a collaborative and inclusive work environment, with a strong focus on diversity, equity, and inclusion. It offers numerous professional development opportunities and encourages employees to grow both personally and professionally.

💼 Interview & Application Insights

Typical Process:

Online application submission through the World Bank Group’s careers portal
Phone or video screening with the hiring manager or a member of the HR team
In-depth phone or video interview with the hiring manager and relevant team members
Final on-site or virtual interview with senior leadership
Background check and reference check

Key Assessment Areas:

Candidates’ understanding of the World Bank Group’s mission, values, and work
Candidates’ digital communications skills, including web content management, SEO, and social media
Candidates’ ability to think strategically, analyze data, and make data-driven decisions
Candidates’ interpersonal and teamwork skills, as well as their ability to work effectively under stress

Application Tips:

Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
Demonstrate your understanding of the World Bank Group’s mission and values in your application materials
Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
Be ready to discuss your experience with web content management, SEO, and digital marketing

ATS Keywords: Web content management, digital communications, SEO, social media, media relations, editorial calendar, team coordination, web strategy, user experience, digital marketing, problem-solving, teamwork, stress management

ASSUMPTION: The World Bank Group uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords from the job description in your resume can help your application stand out to the ATS and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

Content Management Systems (e.g., Drupal, WordPress)
Adobe Creative Suite (e.g., Photoshop, Illustrator)
Canva
Social media platforms (e.g., Twitter, Facebook, LinkedIn)
SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
Analytics tools (e.g., Google Analytics, Adobe Analytics)
Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The World Bank Group uses a variety of tools and technologies to support its digital communications efforts. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

Commitment to the mission of ending extreme poverty and boosting shared prosperity
Integrity and respect for all people
Knowledge and learning from diversity
Accountability and results-driven approach
Collaboration and teamwork

Work Style:

Results-driven and focused on delivering impact
Collaborative and inclusive, with a strong emphasis on teamwork
Adaptable and responsive to change
Data-driven and analytical, with a focus on continuous improvement
Committed to diversity, equity, and inclusion

Self-Assessment Questions:

How do your personal values align with the World Bank Group’s mission and values?
How do you approach working in a diverse, multicultural environment?
How do you balance multiple tasks and prioritize your workload under tight deadlines?
How do you use data and analytics to inform your decision-making and improve processes?
How do you collaborate with team members and stakeholders to achieve common goals?

ASSUMPTION: The World Bank Group values candidates who are passionate about its mission, committed to its values, and eager to make a positive impact on the world. It seeks individuals who are adaptable, collaborative, and results-driven, with a strong commitment to diversity, equity, and inclusion.

⚠️ Potential Challenges

The World Bank Group operates in a dynamic and often unpredictable global development landscape, which can present unique challenges and opportunities
The organization’s large size and complex structure may require additional time and effort to navigate and understand
The role may involve working with multiple stakeholders, including senior leadership, communications counterparts, and external partners, which can require strong diplomatic and interpersonal skills
The World Bank Group’s focus on data-driven decision-making and continuous improvement may require candidates to adapt to new tools, processes, and ways of working

ASSUMPTION: The World Bank Group offers a unique opportunity to work in the global development sector, with a wide range of challenges and rewards. Candidates should be prepared to adapt to a dynamic and often unpredictable work environment and be open to learning and growth opportunities.

📈 Similar Roles Comparison

Compared to similar roles in the private sector, this position offers the opportunity to work on high-impact projects with a clear focus on creating positive social and environmental change
Compared to roles in other international organizations, this position offers a unique perspective on global development finance and the chance to work closely with a wide range of stakeholders
Compared to roles in government, this position offers the opportunity to work in a more flexible and innovative environment, with a strong focus on data-driven decision-making and continuous improvement

ASSUMPTION: This role offers a unique blend of challenges and opportunities, with a strong focus on creating positive social and environmental impact. Candidates should be prepared to adapt to a dynamic and often unpredictable work environment and be open to learning and growth opportunities.

📝 Sample Projects

Developing and implementing a new web strategy for IFC.org, with a focus on regional, industry, and thematic priorities
Creating and optimizing web content for search engines, with a focus on improving the website’s visibility and reach
Managing the launch of a major media campaign, with a focus on ensuring digital content supports IFC’s media narratives and is useful to journalists

ASSUMPTION: The World Bank Group offers a wide range of projects and initiatives, with a strong focus on creating positive social and environmental impact. Candidates should be prepared to adapt to a dynamic and often unpredictable work environment and be open to learning and growth opportunities.

❓ Key Questions to Ask During Interview

How does this role fit into the organization’s overall communications strategy and priorities?
What are the most pressing challenges facing the World Bank Group’s communications efforts, and how can this role help address them?
How does the World Bank Group support the professional development and growth of its employees?
What are the key priorities for this role in the first 90 days?
How does the World Bank Group measure the success of its communications efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: The World Bank Group values candidates who are proactive, curious, and engaged in the interview process. Asking thoughtful and insightful questions demonstrates your interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the following link: World Bank Group Careers Portal
Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
Be ready to discuss your experience with web content management, SEO, and digital marketing
Follow up with the hiring manager or HR representative within one week of your interview, if you have not heard back about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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