Communications Officer - Digital and Media Specialist

Communications Officer - Digital and Media Specialist

📌 Core Information

Job Title: Communications Officer - Digital and Media Specialist

Company: World Bank Group

Location: Washington, DC, United States

Job Type: On-site

Category: Communications

Date Posted: May 14, 2025

Experience Level: 5-10 years

Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and maintenance of IFC.org, with a focus on regional, industry, and thematic priorities
• Creating new web pages and updating existing ones, ensuring alignment with corporate standards
• Ensuring industry communications online are useful to journalists and consider journalists as a key audience
• Collaborating in the management of an online editorial calendar and the coordination of IFC’s Web Producers Team
• Employing all available web tools and data-tracking instruments to measure the performance of the website and to analyze and report on it effectively
• Improving the quality and potential impact of IFC.org’s presence, including its accessibility and usability, its credibility and trustworthiness

ASSUMPTION: This role requires a strong understanding of web content management, digital communications, and media relations. The ideal candidate will have experience working with content management systems, digital communications tools, and social media platforms. They should also have a solid understanding of SEO and SEM strategies.

📋 Key Responsibilities

Web Strategy and Content Creation:

• Work as a key member of the web team in the formulation and the implementation of IFC’s web strategy
• Create high quality, engaging, web-friendly content that tells IFC’s story, providing users with an engaging experience
• Maintain IFC’s industry, regional, and thematic website sections on IFC.org, aligning content and appearance with corporate standards

Media Relations and SEO:

• Ensure that industry communications online are useful to journalists and consider journalists as a key audience
• Provide regular feedback and guidance to colleagues (editors and producers) working in industry, regional, and thematic areas
• Assist in the implementation of IFC's SEO strategy, including supporting keyword research, training colleagues, and optimizing web content for search engines

Team Coordination and Performance Analysis:

• Collaborate in the management of an online editorial calendar and the coordination of IFC’s Web Producers Team
• Employ all available web tools and data-tracking instruments to measure the performance of the website and to analyze and report on it effectively
• Improve the quality and potential impact of IFC.org’s presence, including its accessibility and usability, its credibility and trustworthiness

ASSUMPTION: The ideal candidate will have experience working in a fast-paced, dynamic environment, with the ability to manage multiple tasks and meet tight deadlines. They should also have strong interpersonal and teamwork skills, with the ability to work effectively with colleagues across different departments.

🎯 Required Qualifications

Education: Master’s degree in Communications, Online Marketing, Digital Media, or related fields

Experience: At least five years of professional experience in web content management and publishing

Required Skills:

• Proven ability to create engaging, web-friendly content
• Familiarity with content management systems and digital communications tools
• Strong understanding of SEO and SEM strategies
• Excellent English skills, with the ability to write and edit messages in a clear, concise, and web-friendly style
• Proficiency in Spanish

Preferred Skills:

• Proficiency in Portuguese
• Experience working with media outlets and pitching stories to journalists

ASSUMPTION: The ideal candidate will have a strong understanding of the digital communications landscape, including trends in social media and web platforms. They should also have clear command of leading-edge communications, measurement, and analytics tools.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 USD per year (based on experience and industry standards for similar roles)

Benefits:

• Retirement Plan
• Medical Insurance
• Life Insurance
• Disability Insurance
• Paid Leave, including parental leave
• Reasonable accommodations for individuals with disabilities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: International Trade and Development

Company Size: 10,001+ employees

Founded: 1944 (as the International Bank for Reconstruction and Development)

Company Description:

• The World Bank is a vital source of financial and technical assistance to developing countries around the world
• Its mission is to create a world free of poverty on a livable planet
• It is made up of two unique development institutions: the International Bank for Reconstruction and Development (IBRD) and the International Development Association (IDA)
• Each institution plays a different but collaborative role in advancing the vision of inclusive and sustainable globalization

Company Specialties:

• Global Development Finance/Lending
• Development Knowledge
• Advisory Services and Capacity Building
• Economic Research and Development Data
• Global Partnerships and Multilateral Engagement

Company Website: World Bank Group

ASSUMPTION: The World Bank Group offers a dynamic and diverse work environment, with opportunities for professional growth and development. It is committed to promoting a culture of inclusion, diversity, and respect for all employees.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: The role reports directly to the Head of Engagement

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential for career advancement within the World Bank Group
• Opportunities to work on high-impact projects and initiatives
• Access to professional development and training programs

ASSUMPTION: The ideal candidate will be eager to take on new challenges and responsibilities as they arise, with a long-term view of career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 1818 H Street, NW, Washington, DC 20433, US

Geographic Context:

• The World Bank Group's headquarters is located in Washington, DC, with regional offices around the world
• The organization works in over 100 countries, with a strong presence in emerging markets
• The DC headquarters offers a vibrant and multicultural work environment

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work as needed)

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, multicultural environment, with the ability to adapt to changing priorities and workloads.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• In-person or virtual interview with hiring manager and/or team members
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Web content management and publishing skills
• Digital communications and media relations experience
• SEO and SEM knowledge
• Interpersonal and teamwork skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the World Bank Group's mission and values in your application materials
• Prepare examples of your web content management and digital communications work to discuss during the interview
• Research the World Bank Group's recent projects and initiatives to show your interest and engagement

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