📌 Core Information
🔹 Job Title: Compulsory Internship Regional Marketing EU (d/f/m) - Start August 2025
🔹 Company: Henkel group
🔹 Location: Wien, Austria
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Gaining insights into regional marketing strategies, tools, and processes
- Assisting in the launch of new products within the EU market
- Participating in packaging development processes
- Supporting market research studies and analyses
- Receiving professional on-the-job training with high responsibility in an international company
ASSUMPTION: This internship is designed to provide a comprehensive overview of regional marketing within the Henkel group, offering hands-on experience and the opportunity to contribute to various projects.
📋 Key Responsibilities
✅ Assist in launching new products within the EU market in cooperation with the Brand Management team
✅ Participate in packaging development processes
✅ Support market research studies and analyses
✅ Gain insights into strategies, tools, and processes of our Brand Management Consumer Brands in the EU region
✅ Receive professional on-the-job-training with high responsibility in an international company
ASSUMPTION: The responsibilities listed are subject to change based on business needs and the intern's skills and interests.
🎯 Required Qualifications
Education: Active student of Business Administration preferably with focus on Marketing and Sales
Experience: First practical experience acquired through internships
Required Skills:
- Excellent communication skills in English language
- Advanced Power Point, Excel, and Word skills
- Communicative and enthusiastic team player
- High organizational skills, creativity, and accuracy
- Flexibility, drive, and willingness to achieve results
Preferred Skills:
- Previous experience in marketing or a related field
- Fluency in additional European languages
ASSUMPTION: While not explicitly stated, having a basic understanding of the consumer goods industry and Henkel's products would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: A gross monthly salary of €1,617 for compulsory full-time internship
Benefits:
- Flexible work scheme with flexible hours, hybrid work model
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Buddy system
- Canteen/meal allowance
- Medical care and sports activities
- Events and special discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in the marketing field. Benefits may vary based on individual circumstances and Henkel's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically in consumer goods and adhesives
Company Size: Henkel is a large corporation with over 10,000 employees worldwide. This size offers numerous opportunities for growth and learning but may also have a more structured work environment.
Founded: 1876, with a rich history in innovation and sustainability
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands.
- The company holds leading positions in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.
- Henkel is committed to sustainability and has set ambitious targets to reduce its environmental footprint and contribute to a circular economy.
Company Specialties:
- Adhesive Technologies
- Consumer Brands
- Innovation and sustainability
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's focus on innovation, sustainability, and strong brands makes it an attractive company for marketing professionals looking to gain experience in a dynamic and forward-thinking environment.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role will report directly to the Brand Management team and work closely with various departments across the EU region.
Work Arrangement: Hybrid, with a flexible work scheme and flexible hours
Growth Opportunities:
- Gain valuable experience in regional marketing and brand management
- Contribute to high-impact projects and make a real difference in the company's success
- Network with industry professionals and build lasting connections
- Potential full-time employment opportunities after the internship, depending on performance and business needs
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in regional marketing and contribute to Henkel's success while learning and growing in a dynamic and international environment.
🌍 Location & Work Environment
Office Type: Hybrid, with a flexible work scheme and flexible hours
Office Location(s): Wien, Austria
Geographic Context:
- Austria is a central European country with a strong economy and a high quality of life.
- Wien, the capital and largest city of Austria, is known for its rich history, culture, and vibrant arts scene.
- The city offers a high standard of living, with excellent public transportation, healthcare, and educational opportunities.
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work model
ASSUMPTION: Living and working in Wien offers a unique blend of history, culture, and modern amenities, providing an enriching experience for interns.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview with the Brand Management team to discuss the role, responsibilities, and expectations
- Background check and reference verification (if applicable)
Key Assessment Areas:
- Communication skills and language proficiency in English
- Relevant education and practical experience in marketing or a related field
- Cultural fit and alignment with Henkel's values and mission
- Problem-solving skills and ability to work independently and in a team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
- Demonstrate your enthusiasm for the opportunity and your commitment to learning and growth.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability.
ATS Keywords: Regional Marketing, EU, Brand Management, Consumer Brands, Internship, Launch Products, Packaging Development, Market Research, English Language Skills, Power Point, Excel, Word
ASSUMPTION: Henkel's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the intern and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Power Point, Excel, Word)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and teams the intern works with during their internship.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsible
- Together
Work Style:
- Collaborative and team-oriented
- Adaptable and open to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you align with Henkel's company values of pioneering, responsibility, and working together?
- Are you comfortable working in a dynamic and international team environment?
- Do you have a results-driven mindset and a commitment to continuous learning and improvement?
ASSUMPTION: Henkel places a strong emphasis on cultural fit and seeks candidates who align with their company values and work style.
⚠️ Potential Challenges
- Balancing multiple responsibilities and projects simultaneously
- Adapting to a fast-paced and dynamic work environment
- Working effectively in a hybrid or remote setting
- Managing expectations and communicating effectively with team members across different time zones
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on regional marketing within the Henkel group, offering a broad overview of brand management strategies, tools, and processes.
- Compared to other marketing internships, this role offers a more comprehensive and international experience, with the opportunity to work on high-impact projects and contribute to the company's success.
- Career paths after this internship may include full-time employment in marketing, brand management, or related fields, depending on performance and business needs.
ASSUMPTION: This internship offers a unique and valuable experience in regional marketing, setting it apart from other similar roles in the industry.
📝 Sample Projects
- Assisting in the launch of a new product line within the EU market
- Participating in market research studies to gather consumer insights and inform brand strategy
- Contributing to packaging development processes to ensure brand consistency and appeal
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the intern may encounter during their internship, but the specific projects may vary based on business needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the broader regional marketing strategy for the EU region?
- What opportunities are there for professional development and growth during this internship?
- How does Henkel support work-life balance for its employees, particularly for interns?
- What are the key challenges facing the regional marketing team, and how can this internship contribute to addressing them?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company, as well as to demonstrate their interest and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Follow up with the hiring manager within one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
