📌 Core Information
🔹 Job Title: Brand Strategy Intern
🔹 Company: Henkel group
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Internship
🔹 Category: Brand Management
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting brand strategy development for Henkel's Consumer Brands business unit
- Collaborating with cross-functional teams to drive brand initiatives
- Analyzing market trends and consumer insights to inform brand strategies
- Assisting in the creation and presentation of brand reports and recommendations
ASSUMPTION: This role is designed for students or recent graduates seeking to gain practical experience in brand management within a global consumer goods company.
📋 Key Responsibilities
✅ Supporting brand strategy development and implementation
✅ Conducting market research and analyzing consumer trends
✅ Collaborating with cross-functional teams to drive brand initiatives
✅ Assisting in the creation of brand reports and presentations
✅ Compliance with Henkel's internal guidelines, rules, and regulations
ASSUMPTION: While this is an entry-level role, successful candidates will have strong analytical skills, a keen interest in consumer behavior, and the ability to work effectively in a team.
🎯 Required Qualifications
Education: Pursuing a bachelor's or master's degree in Marketing, Business, or a related field
Experience: 0-2 years of relevant experience (internships, part-time jobs, or projects)
Required Skills:
- Proficient in Microsoft Excel, Word, and PowerPoint
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work effectively in a team and collaborate with cross-functional stakeholders
Preferred Skills:
- Fluency in additional languages (especially Spanish, French, or German)
- Experience with consumer research methods and data analysis tools
- Knowledge of the consumer goods industry
ASSUMPTION: Successful candidates will have a strong academic record, relevant coursework, and a genuine interest in brand management and consumer behavior.
💰 Compensation & Benefits
Salary Range: CAD 16-18 per hour (based on industry standards for entry-level internships in Canada)
Benefits:
- Health Insurance: Comprehensive plans for medical, dental, vision, and wellbeing
- Work-Life Balance: Occasional absence days, holidays, and volunteer time off, plus flexible and hybrid work policies (depending on role)
- Financial: Retirement savings programs, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, and service awards
- Family Support: Gender-neutral parental leave, fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: Diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
Working Hours: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The salary range is estimated based on industry standards for entry-level internships in Canada's consumer goods industry.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel operates in the consumer goods and manufacturing sectors, with a focus on adhesive technologies and consumer brands
Company Size: Henkel is a large, multinational corporation with over 10,000 employees worldwide. This size offers numerous opportunities for growth and learning but may have a more structured work environment compared to smaller companies.
Founded: 1876 (over 145 years ago)
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands
- Founded in 1876, Henkel looks back on more than 145 years of success and holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite
- Henkel, headquartered in Düsseldorf, Germany, counts among the most internationally aligned German-based companies in the global marketplace
Company Specialties:
- Adhesive Technologies
- Consumer Brands
- Innovation and R&D
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's extensive history and global presence provide a stable and diverse work environment, with opportunities for international exposure and career growth.
📊 Role Analysis
Career Level: This role is an entry-level position, suitable for students or recent graduates seeking to gain practical experience in brand management
Reporting Structure: The Brand Strategy Intern will report directly to the Brand Manager and collaborate with cross-functional teams, including marketing, sales, and product development
Work Arrangement: This role is on-site (hybrid), with a combination of remote and in-office work
Growth Opportunities:
- Gain practical experience in brand management and consumer research
- Develop skills in data analysis, presentation, and stakeholder collaboration
- Potential for full-time employment upon completion of the internship, depending on performance and business needs
ASSUMPTION: Successful completion of this internship can serve as a stepping stone to a full-time career in brand management or a related field within Henkel or another consumer goods company.
🌍 Location & Work Environment
Office Type: Henkel's Mississauga office is a modern, collaborative workspace with a mix of open-plan and private offices
Office Location(s): H CAN, Mississauga Mississauga, ON L5N 6C3, Canada
Geographic Context:
- Mississauga is the sixth-largest city in Canada and is located in the Greater Toronto Area (GTA)
- The city offers a diverse range of neighborhoods, cultural attractions, and recreational opportunities
- Mississauga has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The work environment at Henkel's Mississauga office is dynamic and collaborative, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference verification (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Henkel's values
- Relevant experience and academic achievements
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Henkel's business and brand portfolio
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Brand strategy, consumer research, market analysis, brand management, cross-functional teams, stakeholder collaboration, data analysis, presentation skills, consumer goods industry
ASSUMPTION: Henkel's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Consumer research tools and methods (e.g., surveys, focus groups, social media listening)
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
ASSUMPTION: Successful candidates will have proficiency in Microsoft Office Suite and be willing to learn and utilize additional tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsible
- Together
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and accountable
Self-Assessment Questions:
- Do I have a strong interest in consumer behavior and brand management?
- Am I comfortable working in a team and collaborating with cross-functional stakeholders?
- Do I possess strong analytical and problem-solving skills?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Henkel's values and work style, as well as a genuine interest in the brand management field.
⚠️ Potential Challenges
- Balancing the demands of an internship with academic responsibilities
- Adapting to a fast-paced, dynamic work environment
- Developing the necessary skills and knowledge to contribute effectively to brand strategy initiatives
- Navigating a large, multinational corporation with a diverse range of teams and stakeholders
ASSUMPTION: Successful candidates will be proactive, adaptable, and committed to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other brand management internships, this role offers a unique opportunity to work with a global consumer goods company with a strong brand portfolio
- Henkel's size and international presence provide opportunities for diverse learning experiences and potential international exposure
- This role is suitable for candidates seeking to gain practical experience in brand management and consumer research
ASSUMPTION: This role is well-suited for candidates interested in pursuing a career in brand management or a related field within the consumer goods industry.
📝 Sample Projects
- Conducting a market analysis to identify trends and opportunities for a specific Henkel brand
- Assisting in the development and presentation of a brand strategy recommendation to senior leadership
- Collaborating with cross-functional teams to launch a new product or campaign
ASSUMPTION: Successful candidates will have the opportunity to work on a variety of projects that contribute to Henkel's brand strategy initiatives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Henkel's overall brand strategy and business goals?
- What opportunities are there for professional development and growth within Henkel?
- How does Henkel support work-life balance for its employees?
- What is the typical career path for someone in this role, and what are the potential next steps after the internship?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Henkel's business and brand portfolio to demonstrate your understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
