📌 Core Information
🔹 Job Title: Consumer Brand Manager
🔹 Company: Ascensia Diabetes Care
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing annual marketing strategies to promote the Contour brand and drive sales
- Leveraging digital marketing expertise to engage consumers and secure good ROI
- Managing brand transitions and ensuring consistent messaging across platforms
- Supporting offline sales teams and managing vendor relationships
- Monitoring market trends and competitors to inform strategy adjustments
ASSUMPTION: This role requires a strategic mindset, strong digital marketing skills, and the ability to work effectively with cross-functional teams and external vendors.
📋 Key Responsibilities
✅ Assist in planning and implementing annual marketing strategies to promote the Contour brand and drive sales
✅ Leverage digital marketing expertise to engage consumers and secure good ROI
✅ Manage brand transitions and ensure consistent messaging across platforms
✅ Support offline sales teams and manage vendor relationships
✅ Monitor market trends and competitors to inform strategy adjustments
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management. Successful candidates will be comfortable working in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Communication, or a related field
Experience: At least 4 years of consumer marketing experience, preferably in a multinational corporation
Required Skills:
- Digital marketing expertise
- Consumer behavior analysis
- Brand management
- Effective communication and influencing skills
- Good command of both oral and written English
Preferred Skills:
- Experience in the medical or healthcare industry
- Familiarity with diabetes or blood glucose monitoring
ASSUMPTION: Candidates with relevant industry experience and a passion for improving the lives of people with diabetes will be strongly considered.
💰 Compensation & Benefits
Salary Range: Based on the company's size and industry, the estimated salary range for this role is CNY 350,000 - 450,000 per year. This is an estimate and the actual salary may vary based on experience and qualifications.
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ascensia Diabetes Care operates in the medical equipment manufacturing industry, focusing on diabetes solutions and blood glucose monitoring.
Company Size: Ascensia Diabetes Care has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Ascensia Diabetes Care was founded in 2016, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- Ascensia Diabetes Care is a global specialist diabetes care company dedicated to helping people living with diabetes.
- The company's mission is to empower people living with diabetes through innovative solutions that simplify and improve their lives.
- Ascensia Diabetes Care uses its innovation and specialist expertise in diabetes to develop high-quality solutions and tools that make a positive, daily difference for people.
Company Specialties:
- Diabetes Solutions
- Diabetes Blood Glucose Monitoring
- Diabetes Blood Glucose Meters
- Continuous Glucose Monitoring
Company Website: http://www.ascensia.com
ASSUMPTION: Ascensia Diabetes Care is committed to improving the lives of people with diabetes through innovative solutions and high-quality products.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Consumer Brand Manager will report directly to the Line Manager and work closely with cross-functional teams, including marketing, sales, and external vendors.
Work Arrangement: This is an on-site position, requiring regular presence in the Shanghai office. Occasional remote work may be considered based on individual performance and team needs.
Growth Opportunities:
- Expanding responsibilities based on performance and company growth
- Cross-functional collaboration and learning opportunities
- Potential international assignments based on business needs
ASSUMPTION: Ascensia Diabetes Care offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Ascensia Diabetes Care's Shanghai office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Ascensia Diabetes Care's Shanghai office is located in the Pudong New Area, providing easy access to public transportation and amenities.
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment.
- The Pudong New Area is a modern, developed district with a mix of residential, commercial, and recreational facilities.
- Shanghai's international community and expat-friendly environment provide ample opportunities for networking and socializing.
Work Schedule: The standard work schedule is Monday - Friday, 9:00 AM - 6:00 PM, with occasional overtime as needed.
ASSUMPTION: The Shanghai office provides a modern, collaborative work environment that supports productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring manager and relevant team members
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise
- Brand management skills
- Communication and influencing skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume.
- Prepare examples of successful brand management campaigns and their impact on consumer behavior.
- Demonstrate your ability to work effectively with cross-functional teams and external vendors in your cover letter.
- Research Ascensia Diabetes Care's products and mission to show your enthusiasm for the role and company.
ATS Keywords: Digital Marketing, Consumer Behavior Analysis, Brand Management, Marketing Strategy, Vendor Management, Cross-Functional Collaboration, Market Analysis, ROI, Social Media Marketing, SEO, Retail Marketing
ASSUMPTION: Ascensia Diabetes Care's application process is designed to assess candidates' skills, experience, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Successful candidates will be comfortable using relevant marketing tools and technologies to execute their responsibilities effectively.
👔 Cultural Fit Considerations
Company Values:
- Resilient Growth Mindset
- Executional Excellence
- Courageous Leadership
- Inclusive Collaboration
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering impact
Self-Assessment Questions:
- Do you have a proven track record of driving results through digital marketing campaigns?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Ascensia Diabetes Care's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with external vendors and stakeholders to ensure consistent brand messaging
- Adapting to a dynamic and evolving market landscape
- Balancing strategic planning with tactical execution
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively and contribute to the company's growth and success.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on digital marketing and consumer behavior analysis.
- Ascensia Diabetes Care's focus on improving the lives of people with diabetes sets it apart from other companies in the medical equipment manufacturing industry.
- This role offers opportunities for professional growth and development within the company, as well as potential international assignments based on business needs.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a digital marketing campaign to promote a new Contour product launch
- Analyzing consumer behavior data to inform brand strategy and improve ROI
- Managing the brand transition from Bai’An to You’An, ensuring consistent messaging across platforms and maximizing sales in the online channel
ASSUMPTION: These sample projects illustrate the types of responsibilities and challenges candidates can expect in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Ascensia Diabetes Care's mission to improve the lives of people with diabetes?
- What are the key priorities for this role in the first 90 days?
- How does Ascensia Diabetes Care support the professional growth and development of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the company?
- How does Ascensia Diabetes Care foster a culture of collaboration and innovation?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your digital marketing experience and achievements
- Prepare examples of successful brand management campaigns and their impact on consumer behavior for your interview
- Demonstrate your ability to work effectively with cross-functional teams and external vendors in your cover letter
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
