Consumer Content Marketer

📌 Core Information

🔹 Job Title: Consumer Content Marketer

🔹 Company: BDS Connected Solutions, LLC.

🔹 Location: Remote (US & Canada)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 16, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing engaging content across multiple platforms for Microsoft's Worldwide Consumer Channel & Partner Marketing team
• Managing end-to-end content development based on an Editorial Calendar
• Collaborating with cross-functional teams to deliver high-quality content
• Staying updated with adult learning theory and incorporating it into content
• Working within assigned hours and logging time effectively

ASSUMPTION: This role requires a strong understanding of consumer behavior and a passion for creating engaging content that resonates with various audiences.

📋 Key Responsibilities

✅ Developing content for various platforms, including LMS, authoring software (especially Storyline 360), PowerPoint, Word, scripting, social, digital, video, and in-person

✅ Creating stories across different channels and to a retail/consumer audience (Longer-form narrative, Short-form narrative, social, experiential, demo)

✅ Maintaining an editorial calendar and project managing individual tasks from assignment to delivery

✅ Researching product key features and benefits, and applying learnings to field content for associates and representatives

✅ Developing a thorough understanding of the entire marketing and communications landscape to support integrated programs

ASSUMPTION: This role involves a mix of independent work and team collaboration, with a strong focus on meeting project deadlines and maintaining high-quality content standards.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Journalism, Education, English, Communications, or another related field

Experience: 3+ years of previous experience writing copy in an advertising or digital marketing agency setting

Required Skills:

• Excellent communication and presentation skills
• Strong problem-solving, strategic, and critical thinking skills
• Excellent time management and organizational skills
• Experience with research and planning; content strategy identification, implementation, and execution
• Experience supporting field marketing programs within the retail/consumer electronics industry
• Experience developing demos and skill-building assets
• Experience managing multiple projects and coordinating projects with multiple departments and agency staff members

Preferred Skills:

• Instructional design experience (Storyline 360 experience a plus)
• Knowledge and experience with Microsoft products and services
• Experience with adult learning theory

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills and experience working with diverse teams will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: USD $70,000.00 - $75,000.00 per year

Benefits:

• Weekly pay with bonus potential
• Health and wellness benefits plans
• Flexible vacation and holiday policies
• Paid parental leave
• 401(k) with employer matching
• Technology allowance
• Referral bonus
• Tax savings with flexible spending accounts for parking, transit, dependents, and healthcare costs
• Opportunity to work with a growing company that actively rewards and promotes its employees

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is based on market data and internal equity. Final compensation will be determined during the interview process and may vary based on individual qualifications and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: 1984

Company Description:

• BDS Connected Solutions offers a complete suite of Connected Commerce solutions that blend Advocacy, Training, Retail, Virtual, Experiential, and Digital environments to influence the modern buyer, regardless of where they are on their shopping journey.
• Since 1985, BDS has been inspired by innovation; as they continue to evolve as a trendsetter in today’s disruptive market, they enable their clients to do the same.
• BDS is headquartered in Irvine, California with a regional office in New York City, New York.

Company Specialties:

• Retail Marketing
• Merchandising
• Brand Shops
• Resets & Remodels
• Market Development
• Compliance & Audits
• Training
• Assisted Sales
• Research
• B2B
• Break Fix
• Installations
• Assembly
• New Stores
• Brand Advocacy
• Consumer Events
• Digital Marketing
• Omnichannel Marketing
• Experiential
• Virtual Events
• Live Streaming

Company Website: www.BDSsolutions.com

ASSUMPTION: BDS Connected Solutions is a well-established company with a strong focus on innovation and growth, offering a comprehensive range of services to its clients.

📊 Role Analysis

Career Level: Mid-Level

Reporting Structure: This role reports directly to the Managing Editor.

Work Arrangement: Fully Remote (US & Canada)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the content marketing team
• Opportunities to work on diverse projects and collaborate with various teams
• Possibility to gain experience in instructional design and other related fields

ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Remote (US & Canada)

Geographic Context:

• Remote work allows for a flexible work-life balance
• Opportunity to work with a diverse team spread across the US and Canada
• Access to various cultural and recreational activities based on the employee's location

Work Schedule: 40 hours per week, with flexibility for remote work

ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, with the expectation that employees will manage their time effectively and maintain open lines of communication with their team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Content creation assessment or test project
• Final interview with the Managing Editor and/or other team members

Key Assessment Areas:

• Content creation and storytelling skills
• Understanding of adult learning theory and consumer behavior
• Project management and organizational skills
• Cultural fit and alignment with BDS' values

Application Tips:

• Tailor your resume and cover letter to highlight your content creation experience and skills
• Include a portfolio or samples of your work, showcasing your ability to create engaging content across various platforms
• Prepare for the content creation assessment or test project by researching Microsoft's products and consumer electronics industry trends
• Follow up with the HR team after the phone or video screening to express your interest in the role and ask any questions you may have

ATS Keywords: Content Marketing, Consumer Electronics, Microsoft, Storyline 360, Adult Learning Theory, Project Management, Remote Work

ASSUMPTION: The interview process for this role will focus heavily on assessing the candidate's content creation skills, understanding of the consumer electronics industry, and cultural fit with BDS Connected Solutions.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Adobe Creative Suite (Storyline 360, preferred)
• LMS and authoring software (Storyline 360, preferred)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Video editing and production tools (optional)

ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. The ideal candidate will be eager to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence
• Customer Focus

Work Style:

• Autonomous and self-motivated, with strong time management skills
• Excellent communication and teamwork skills
• Adaptable and open to feedback
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a remote work environment and have a proven track record of managing your time effectively?
• Are you comfortable working independently and collaborating with diverse teams across different time zones?
• Do you have a strong pulse on consumer behavior and trends, and are you constantly bringing new ideas to the table?

ASSUMPTION: BDS Connected Solutions values candidates who are passionate about their work, eager to learn, and committed to delivering high-quality content that resonates with consumers.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced and ever-changing industry
• Balancing the need for creativity with the constraints of brand guidelines and client requirements
• Developing content that appeals to a diverse audience, including Master Trainers, Field Labor, Retail Pros, and Consumers

ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to thrive in a dynamic and sometimes challenging work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of adult learning theory and instructional design principles
• Content creation for consumer electronics brands involves a unique blend of technical knowledge and creative storytelling
• This role offers the opportunity to work on a wide range of projects, from long-form narrative content to short-form social media posts and experiential events

ASSUMPTION: Candidates with experience in related fields, such as instructional design, technical writing, or consumer electronics marketing, may find this role particularly appealing and well-suited to their skillset.

📝 Sample Projects

• Developing a series of training videos for Microsoft's Surface devices, showcasing their features and benefits to retail associates and consumers
• Creating a comprehensive user guide for Microsoft's new Xbox console, including setup instructions, troubleshooting tips, and advanced usage guides
• Designing and implementing an interactive learning experience for Microsoft's Windows operating system, targeting both tech-savvy users and those new to the platform

ASSUMPTION: These sample projects illustrate the diverse range of content creation opportunities available within this role, from technical and instructional content to creative and engaging storytelling.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Consumer Content Marketing team?
• How does this role fit into the broader marketing and communications strategy for Microsoft's consumer channel and partner marketing efforts?
• What are the most challenging aspects of creating engaging content for a diverse audience, and how does the team approach these challenges?
• What opportunities are there for professional growth and development within this role and the company as a whole?
• How does the company support work-life balance and employee well-being in a remote work environment?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation experience and skills, emphasizing your ability to create engaging content for a diverse audience
• Prepare a portfolio or samples of your work, showcasing your range and versatility as a content creator
• Research Microsoft's products and consumer electronics industry trends to demonstrate your understanding of the role and the company's focus
• Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.