📌 Core Information
🔹 Job Title: Consumer Engagement Specialist - Trade Marketing
🔹 Company: Asahi Europe & International
🔹 Location: Bratislava, Slovakia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and implementing brand strategies directly at the point of sale
- Creating and coordinating marketing activities
- Monitoring market data and analyzing trends
- Managing budgets and collaborating with various teams
ASSUMPTION: This role requires a proactive and creative approach, strong communication skills, and the ability to work independently.
📋 Key Responsibilities
✅ Manage and implement brand strategies directly at the point of sale with retail customers and in HORECA operations
✅ Create and coordinate marketing activities (events, sampling, promotions)
✅ Collaborate with brand, commercial, finance, and analysis teams to develop and execute activities
✅ Monitor market data and analyze trends to inform decision-making
✅ Manage budgets and ensure efficient use of resources
✅ Work with external agencies and suppliers to develop marketing materials and activities
✅ Monitor and optimize retail and HORECA sales performance
ASSUMPTION: The role may require occasional travel to visit retail customers and HORECA outlets.
🎯 Required Qualifications
Education: University degree, ideally in marketing
Experience: At least 2 years of experience in sales or marketing, including at least 1 year in a similar role
Required Skills:
- Proven experience in marketing or a related field
- Strong analytical and data interpretation skills
- Excellent communication and interpersonal skills
- Ability to work independently and manage multiple projects
- Fluency in English and Slovak
- Valid driver's license
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the beverage industry
ASSUMPTION: Candidates with relevant experience in trade marketing or a similar role will be prioritized.
💰 Compensation & Benefits
Salary Range: €1,780 - €2,200 per month (gross, based on experience and qualifications)
Benefits:
- 5 weeks of vacation
- 2 paid volunteer days per year
- Meal contribution
- Flexible working hours (7.5 hours/day)
- Pension contribution
- Cafeteria benefit system
- Wellbeing assistance program
- Support for parents returning from parental leave
- Comprehensive education and development system
Working Hours: 38 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Slovakia.
📌 Applicant Insights
🔍 Company Context
Industry: Asahi Europe & International is a leading global beer, spirits, soft drinks, and food group, with a strong presence in Europe and a rich history of iconic brands.
Company Size: Asahi Europe & International has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Asahi Group Holdings, the parent company, was founded in 1889 in Japan.
Company Description:
- Asahi Europe & International is part of Asahi Group Holdings, a leading global beer, spirits, soft drinks, and food group listed on the Tokyo Stock Exchange.
- The company has an extensive footprint across Europe, running 19 production facilities across 9 countries.
- Asahi Europe & International is the custodian of some of the most famous beer brands in the world, including Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Kozel, and Pilsner Urquell.
Company Specialties:
- Beverages
- Beer
- Cider
- Brewery
- Breweries
- And brewing
Company Website: http://www.asahiinternational.com
ASSUMPTION: Asahi Europe & International is a large, multinational corporation with a strong focus on responsible business practices and consumer engagement.
📊 Role Analysis
Career Level: Intermediate to advanced
Reporting Structure: The Consumer Engagement Specialist reports directly to the Trade Marketing Manager.
Work Arrangement: This role is on-site, with occasional travel required to visit retail customers and HORECA outlets.
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expansion into other areas of the business, such as brand management or commercial operations
- International assignments or relocation opportunities within the Asahi Group
ASSUMPTION: Asahi Europe & International offers a wide range of growth and development opportunities for motivated and talented employees.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Bratislava, Slovakia
Geographic Context:
- Bratislava is the capital and largest city of Slovakia, with a population of over 400,000 people.
- The city is known for its rich history, beautiful architecture, and vibrant cultural scene.
- Bratislava is located in the heart of Europe, with easy access to major cities such as Vienna, Budapest, and Prague.
Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM, with a 1-hour lunch break
ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the recruiter
- On-site interview with the hiring manager and a member of the marketing team
- Final interview with the Trade Marketing Manager
Key Assessment Areas:
- Marketing and brand strategy knowledge
- Analytical and data interpretation skills
- Communication and interpersonal skills
- Problem-solving and decision-making abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the company and its brands to demonstrate your enthusiasm and understanding
- Practice common marketing interview questions and brush up on your industry knowledge
ATS Keywords: Marketing, trade marketing, brand strategy, consumer engagement, retail, HORECA, data analysis, communication, collaboration, teamwork, innovation
ASSUMPTION: Asahi Europe & International uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Collaboration
- Innovation
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Open and inclusive, with a strong emphasis on diversity and inclusion
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a diverse team and collaborating with various departments?
- Do you have a proactive and creative approach to problem-solving and decision-making?
ASSUMPTION: Asahi Europe & International values candidates who are passionate, driven, and committed to delivering exceptional results while working collaboratively with their team.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with tight deadlines and changing market conditions
- Occasional travel to visit retail customers and HORECA outlets
- Navigating a large, multinational corporation with a complex organizational structure
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Trade Marketing Manager, with a focus on consumer engagement and retail/HORECA operations
- In the beverage industry, this role may be unique due to the company's extensive brand portfolio and global presence
- Career progression may involve moving into brand management, commercial operations, or international assignments
ASSUMPTION: This role offers a unique opportunity to gain experience in trade marketing and consumer engagement within a large, multinational corporation.
📝 Sample Projects
- Developing and executing a successful in-store promotion for Pilsner Urquell in the Czech Republic
- Launching a new product line for Peroni Nastro Azzurro in the UK
- Implementing a data-driven approach to optimize retail and HORECA sales performance for Grolsch in Germany
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of autonomy required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as commercial, finance, and brand management?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare a cover letter explaining your motivation for applying and your fit for the role
- If applicable, prepare examples of successful marketing campaigns or projects you've worked on
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
