Consumer Growth Hacker

📌 Core Information

🔹 Job Title: Consumer Growth Hacker

🔹 Company: AirGarage

🔹 Location: North America (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Growth

🔹 Date Posted: 2025-07-30

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (North America)

🚀 Job Overview

Key aspects of this role include:

• Driving demand for AirGarage's parking marketplace through innovative growth strategies.
• Experimenting with untraditional channels and optimizing campaigns to drive real-world results.
• Collaborating with founders and leadership to design and run experiments that impact business growth.
• Developing and executing SEO strategy, email campaigns, and paid social campaigns to nurture and convert leads.

ASSUMPTION: This role requires a high degree of autonomy and experimentation, as there is no predefined playbook. Success will depend on the candidate's ability to think like a scientist, measure performance, and iterate quickly.

📋 Key Responsibilities

✅ Generate demand from local businesses needing parking to locations in our network of parking lots and garages.

✅ Own and manage local ad campaigns and listings targeting drivers looking for parking.

✅ Collaborate with founders and leadership to design and run experiments that ensure marketing efforts translate into business impact.

✅ Drive SEO strategy and execution, ensuring we rank for high-intent searches related to finding parking.

✅ Develop landing pages, email sequences, and paid social campaigns to nurture and convert leads.

ASSUMPTION: The role may evolve over time as the company grows and expands its services, requiring the candidate to be adaptable and open to change.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3+ years of experience in demand generation or digital advertising, with a strong preference for experience at a startup marketing to local businesses.

Required Skills:

• Proven expertise in running and optimizing email campaigns.
• Expertise running local Google Ads (including keyword strategy, bid management, and landing page conversion).
• Experience with SEO strategy and execution, including content strategy, backlinking, and keyword research.
• A track record of experimentation, with the ability to measure results and iterate quickly.
• Strong copywriting and messaging skills for ads, emails, and landing pages.
• Comfortable working autonomously and taking ownership of growth initiatives without a predefined playbook.

Preferred Skills:

• Experience with local SEO and untraditional marketing channels.
• Familiarity with the parking industry or real estate market.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the job and the company's location.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a mid-level marketing role in a startup).

Benefits:

• Equity: Have a stake in the business that you’re helping to build and grow.
• Health insurance: We offer health insurance and currently cover 85% of the cost of medical plans for the primary employee and 50% of the cost of plans for dependents.
• Home office setup: Get a laptop + additional equipment needed to set you up for success.
• Unlimited PTO: We have an unlimited PTO policy with a minimum requirement of 10 days per year.
• 401k: Make financial planning right for you with a 401k retirement savings program.
• Team Off-sites: ~2 times per year our team comes together for a full week in places like Tahoe, Puerto Vallarta, San Diego, and Austin.
• BookGarage: Our team loves to learn and grow together so join us for our optional recurring book club.
• Room to grow: Our team will be orders of magnitude larger within a few years, as a part of our foundational team you'll have opportunities to grow with us.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in a startup. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AirGarage operates in the technology and real estate industries, focusing on parking management and optimization.

Company Size: AirGarage is a small startup with 11-50 employees, offering a dynamic and fast-paced work environment where employees can have a significant impact on the company's growth and success.

Founded: AirGarage was founded in 2021, making it a relatively new and rapidly growing startup.

Company Description:

• AirGarage is on a mission to bring real estate online, starting with parking.
• The company replaces broken parking machines, fragmented software, and manual, labor-intensive operations with a unified, data-rich operating system for parking real estate.
• AirGarage uses data points like real-time occupancy, local events, weather, driver behavior, competitor pricing, and more to bring true intelligence to real estate owners’ assets for the first time.

Company Specialties:

• Real estate
• Parking management
• Parking enforcement
• Property management
• Parking
• And commercial real estate

Company Website: https://airgarage.com/?utm_source=linkedin

ASSUMPTION: AirGarage is a technology-focused company that leverages data and analytics to optimize parking real estate. The company's mission and approach make it an attractive option for candidates interested in the intersection of technology, real estate, and data-driven decision-making.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the founders and works closely with the leadership team to drive growth and impact business outcomes.

Work Arrangement: Remote (North America) with the flexibility to work from anywhere within the specified region.

Growth Opportunities:

• As AirGarage grows, there will be opportunities for the Consumer Growth Hacker to take on more responsibilities and advance their career within the company.
• The company's fast-paced environment and focus on experimentation provide ample opportunities for professional development and growth.

ASSUMPTION: The Consumer Growth Hacker role is a critical position within AirGarage, responsible for driving demand and growth for the company's parking marketplace. Success in this role will have a direct impact on the company's bottom line and may open up opportunities for career advancement as the company grows.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (remote work only)

Geographic Context:

• AirGarage hires teammates located anywhere within North America, offering flexibility and the ability to work from home or a preferred location.
• The company's remote work policy allows employees to live and work where they are happiest and most productive.

Work Schedule: Full-time (40 hours per week) with a flexible schedule that allows for a healthy work-life balance.

ASSUMPTION: AirGarage's remote work policy and flexible schedule make it an attractive option for candidates seeking a work-from-home position with a high degree of autonomy and flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study
• Final round interview with founders or other team members
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of AirGarage's mission and business model
• Candidates' experience with demand generation, digital advertising, and marketing strategies
• Candidates' ability to think like a scientist, measure performance, and iterate quickly
• Candidates' communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of AirGarage's business model and how your skills and experience align with the company's mission and growth goals.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and ability to work autonomously.
• Be ready to discuss your approach to experimentation, data analysis, and campaign optimization.

ATS Keywords: Demand Generation, Digital Advertising, Email Campaigns, Google Ads, SEO, Copywriting, Data Analysis, Experimentation, Landing Page Optimization, Local SEO, Marketing Strategy

ASSUMPTION: AirGarage's interview process is designed to assess candidates' skills, experience, and cultural fit for the Consumer Growth Hacker role. The company values candidates who are proactive, creative, and results-driven, with a strong focus on data analysis and experimentation.

🛠️ Tools & Technologies

• Google Ads
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact)
• Landing page builders (e.g., Unbounce, Leadpages, Instapage)
• Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The Consumer Growth Hacker role requires proficiency in various marketing tools and technologies to effectively manage campaigns, analyze data, and optimize performance. Candidates should have experience with relevant tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork
• Customer-centric approach
• Innovation and experimentation

Work Style:

• Remote and autonomous work environment
• Fast-paced and dynamic startup culture
• Focus on experimentation, data analysis, and optimization
• Strong emphasis on communication, collaboration, and cross-functional teamwork

Self-Assessment Questions:

• Do you thrive in a remote, autonomous work environment with a high degree of flexibility?
• Are you comfortable working with minimal guidance and defining your own processes and strategies?
• Do you enjoy collaborating with a diverse team and contributing to a dynamic, fast-paced startup culture?
• Are you passionate about data-driven decision-making and continuous learning and improvement?

ASSUMPTION: AirGarage's company culture values autonomy, innovation, and data-driven decision-making. Candidates who thrive in a remote, flexible work environment and are passionate about continuous learning and improvement will be well-suited to the Consumer Growth Hacker role.

⚠️ Potential Challenges

• The role requires a high degree of autonomy and experimentation, which may be challenging for candidates who prefer a more structured work environment.
• The role may involve working with minimal guidance and defining your own processes and strategies, which can be challenging for candidates who prefer clear direction and predefined playbooks.
• The role may require candidates to work with a diverse team and contribute to a dynamic, fast-paced startup culture, which can be challenging for candidates who prefer a more stable and predictable work environment.
• The role may involve working with minimal guidance and defining your own processes and strategies, which can be challenging for candidates who prefer clear direction and predefined playbooks.

ASSUMPTION: The Consumer Growth Hacker role at AirGarage presents unique challenges that may not be suitable for all candidates. Prospective applicants should carefully consider their preferences and work style before applying for this position.

📈 Similar Roles Comparison

• The Consumer Growth Hacker role at AirGarage is unique in its focus on driving demand for a parking marketplace through innovative growth strategies and experimentation.
• Unlike traditional marketing roles, this position requires a high degree of autonomy and experimentation, with a strong emphasis on data analysis and optimization.
• While the role shares similarities with other growth hacker and demand generation positions, its focus on the parking industry and real estate market sets it apart from other opportunities in the field.

ASSUMPTION: The Consumer Growth Hacker role at AirGarage is a unique opportunity for candidates interested in the intersection of technology, real estate, and data-driven decision-making. Prospective applicants should carefully consider their skills, experience, and career goals before applying for this position.

📝 Sample Projects

• Developing and executing a local SEO strategy to improve AirGarage's search engine rankings for parking-related keywords in target markets.
• Launching and optimizing paid social media campaigns to drive demand for AirGarage's parking marketplace among local businesses and drivers.
• Designing and implementing A/B tests to optimize landing pages, email campaigns, and ad copy to improve conversion rates and drive real-world results.

ASSUMPTION: The Consumer Growth Hacker role at AirGarage involves a wide range of projects and initiatives designed to drive demand and growth for the company's parking marketplace. Candidates should be prepared to work on diverse projects and contribute to the company's overall success.

❓ Key Questions to Ask During Interview

• How does AirGarage measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• What are the biggest challenges facing the parking industry, and how can my role as a Consumer Growth Hacker help address these issues?
• How does AirGarage approach experimentation and data-driven decision-making, and how can I contribute to this process?
• What opportunities are there for professional growth and development within the Consumer Growth Hacker role and AirGarage as a company?
• How does AirGarage support work-life balance and employee well-being, particularly in a remote work environment?

ASSUMPTION: The interview process for the Consumer Growth Hacker role at AirGarage is an opportunity for candidates to learn more about the company's mission, culture, and growth goals. Prospective applicants should prepare thoughtful questions that demonstrate their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AirGarage Careers page.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your ability to think like a scientist, measure performance, and iterate quickly.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and ability to work autonomously.
• Be ready to discuss your approach to experimentation, data analysis, and campaign optimization.
• Follow up with AirGarage one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.