📌 Core Information
🔹 Job Title: Consumer Marketing Analyst
🔹 Company: Philips
🔹 Location: Huixquilucan, México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid: 3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing strategy and deploying activities to drive business growth
- Analyzing consumer experience journeys to identify key triggers and barriers
- Participating in the development of shopper marketing plans for new product launches
- Partnering with cross-functional teams to ensure successful execution of marketing activities
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Supporting the marketing strategy and deploying activities to drive business growth within Marketplaces and key clients in Mexico and North LATAM Countries
✅ Analyzing the consumer experience journey across categories to identify key triggers and barriers, helping to inform marketing objectives and required behavior shifts to meet business goals
✅ Participating in the development of shopper marketing plans with relevant teams, ensuring the successful launch of new propositions that are in line with consumer expectations and market conditions
✅ Partnering with Marketing, Media, and Commercial teams to drive business growth via activities and campaigns, based on global roadmap and local market requirements
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive business growth and improve consumer experiences.
🎯 Required Qualifications
Education: Degree in marketing, communications, or business
Experience: +4 years of experience in marketing in B2C companies
Required Skills:
- Market intelligence
- Product portfolio management
- Marketing content creation
- Agility in a fast-paced environment
- Resourcefulness and innovative problem-solving
Preferred Skills:
- Experience in the healthcare industry
- Fluency in Spanish and English
ASSUMPTION: Candidates should have a strong background in B2C marketing and a proven track record of driving business growth through data-driven insights and strategic planning.
💰 Compensation & Benefits
Salary Range: The salary range for this role is MXN 120,000 - 160,000 per year, based on experience and qualifications. This is an estimate based on industry standards for a marketing analyst role in Mexico.
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Philips products
- Training and development opportunities
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Philips is a global health technology company focused on improving people's health and well-being through meaningful innovation.
Company Size: Philips has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Philips was founded in 1891 and has a rich history of innovation in the healthcare industry.
Company Description:
- Philips is a leader in health technology, focused on improving the lives of 2.5 billion people per year by 2030, including 400 million in underserved communities
- The company sees healthcare as a connected whole, helping people to live healthily, prevent disease, and recover at home in the community
- Philips innovates for people with the belief that there's always a way to make life better
Company Specialties:
- Healthcare and medical devices
- Health systems and connected care
- Cardiology, oncology, respiratory, and fertility
Company Website: philips.com
ASSUMPTION: Philips is a well-established company with a strong focus on innovation and improving people's lives through technology.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Consumer Marketing Analyst will report directly to the Marketing Manager and work closely with cross-functional teams, including media, commercial, and product management.
Work Arrangement: This is a hybrid role, requiring on-site presence 3 days per week at the Philips office in Huixquilucan (Interlomas).
Growth Opportunities:
- Progression to a senior marketing role within the organization
- Expansion of responsibilities to include additional markets or product categories
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: The Philips office in Huixquilucan (Interlomas) is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Huixquilucan, México, Mexico
Geographic Context:
- Huixquilucan is a suburban municipality located in the State of Mexico, approximately 30 kilometers northwest of Mexico City
- The area offers a mix of urban and natural environments, with easy access to shopping, dining, and recreational activities
- Huixquilucan is known for its high-quality of life and safety, making it an attractive location for both work and residence
Work Schedule: The standard workweek is Monday to Friday, with flexible working hours and the option to work remotely up to 2 days per week.
ASSUMPTION: The work environment at Philips is collaborative, innovative, and focused on improving people's lives through technology.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Marketing Manager
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Problem-solving and innovative thinking
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of your experience with market intelligence, product portfolio management, and marketing content creation
- Demonstrate your understanding of the healthcare industry and Philips' mission to improve people's lives through technology
ATS Keywords: Marketing strategy, market intelligence, product portfolio, marketing content creation, consumer experience, shopper marketing, business growth, cross-functional collaboration
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and alignment with Philips' mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data analysis tools (e.g., SPSS, R, Python)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with relevant marketing and data analysis tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Respect and integrity
- Teamwork and collaboration
- Joy at work
- Achieving excellence
Work Style:
- Data-driven and strategic thinking
- Collaborative and team-oriented
- Adaptable and resilient in a fast-paced environment
- Innovative and resourceful problem-solving
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and consumer behavior in the healthcare market?
- Can you provide an example of a time when you identified a key trigger or barrier in the consumer experience journey and how you addressed it?
- How do you balance strategic thinking with tactical execution in your marketing approach?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Philips' values and work style, with a focus on data-driven decision making, collaboration, and innovation.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing global marketing roadmaps with local market requirements
- Working effectively with cross-functional teams in a matrix organization
- Adapting to changes in the healthcare market and consumer behavior
ASSUMPTION: Candidates should be able to demonstrate resilience, adaptability, and strong project management skills to overcome these potential challenges.
📈 Similar Roles Comparison
- This role is similar to a Market Research Analyst or a Marketing Analyst position, with a focus on consumer behavior and market trends
- However, this role is unique in its focus on the healthcare industry and Philips' mission to improve people's lives through technology
- Career progression in this role could lead to senior marketing positions within the organization or related industries
ASSUMPTION: Candidates should have experience in market research or marketing analysis, with a strong interest in the healthcare industry and Philips' mission.
📝 Sample Projects
- Conducting a consumer segmentation study to inform marketing strategy and product positioning
- Analyzing consumer data to identify key trends and opportunities in the healthcare market
- Developing a shopper marketing plan for a new product launch, including consumer journey mapping and touchpoint identification
ASSUMPTION: Candidates should have experience with market research, data analysis, and marketing strategy development, with a focus on the healthcare industry.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- How does Philips support the professional development and growth of its marketing employees?
- Can you provide an example of a successful marketing campaign that the company has executed in the past, and what made it successful?
- How does Philips approach cross-functional collaboration and communication within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role, the company, and the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Philips careers website
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of your experience with market intelligence, product portfolio management, and marketing content creation
- Demonstrate your understanding of the healthcare industry and Philips' mission to improve people's lives through technology
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
