Consumer Marketing Analyst

📌 Core Information

🔹 Job Title: Consumer Marketing Analyst

🔹 Company: Philips

🔹 Location: Huixquilucan, México, Mexico

🔹 Job Type: Full-Time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing strategy and deploying activities to drive business growth in Mexico and North LATAM
• Partnering with cross-functional teams to drive business growth via activities and campaigns
• Analyzing consumer experience journey to inform marketing objectives and behavior shifts
• Participating in the development of shopper marketing plans for new product launches

ASSUMPTION: This role requires a high level of collaboration and cross-functional teamwork, with a focus on driving business growth through data-driven marketing strategies.

📋 Key Responsibilities

✅ Supporting the marketing strategy and deploying activities to guarantee growth business results within Marketplaces and key clients in Mexico and North LATAM Countries

✅ Partnering with Marketing, Media, and Commercial teams to drive business growth via activities and campaigns based on global roadmap and local market requirements

✅ Analyzing the consumer experience journey across categories to identify key triggers and barriers, helping to inform the marketing objectives and required behavior shifts to meet business goals

✅ Participating in the development of shopper marketing plans with relevant teams, ensuring the successful launch of new propositions that are in line with consumer expectations and market conditions

ASSUMPTION: This role requires strong analytical skills, strategic thinking, and the ability to work effectively with cross-functional teams to drive business growth.

🎯 Required Qualifications

Education: Degree in marketing, communications, or business

Experience: +4 years of experience in marketing in B2C companies

Required Skills:

• Market intelligence
• Product portfolio management
• Marketing content creation
• Agility to execute in a fast-paced environment
• Resourcefulness and innovation

Preferred Skills:

• Fluency in English and Spanish
• Experience with marketing analytics tools

ASSUMPTION: Candidates with a strong background in B2C marketing and a proven track record of driving business growth through data-driven strategies are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: The average salary for a Marketing Analyst in Mexico is around MXN 60,000 - 100,000 per month, depending on experience and skills. Philips is known for offering competitive compensation packages.

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Philips products
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely 2 days per week

ASSUMPTION: Philips offers a competitive benefits package, including health insurance, retirement savings plans, and employee discounts on Philips products. The salary range is based on industry standards for the role and location.

📌 Applicant Insights

🔍 Company Context

Industry: Philips operates in the health technology industry, focusing on improving people's health and well-being through meaningful innovation. They aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.

Company Size: Philips is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology, with a strong focus on innovation and sustainability.

Company Description:

• Philips is a health technology company that aims to improve people's health and well-being through meaningful innovation
• The company focuses on healthcare as a connected whole, helping people to live healthily, prevent disease, and recover at home in the community
• Philips sees healthcare as a connected whole, supporting a seamless flow of data and aiding clinicians in making precision diagnoses and delivering personalized treatment

Company Specialties:

• Healthcare
• Medical Devices
• Health systems
• Cardiology
• Healthtech
• Oncology
• Respiratory
• Fertility and Pregnancy
• Connected Care

Company Website: philips.com

ASSUMPTION: Philips is a well-established company with a strong focus on innovation and sustainability. Their large size offers opportunities for career growth and exposure to diverse projects.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including Marketing, Media, and Commercial teams

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Philips offers opportunities for career growth and professional development within the company
• This role provides exposure to various aspects of marketing, allowing for growth in skills and knowledge
• Philips' large size and global presence offer opportunities for international assignments and career progression

ASSUMPTION: Philips offers strong growth opportunities for employees, with a focus on career development and professional growth.

🌍 Location & Work Environment

Office Type: Corporate office in Huixquilucan (Interlomas)

Office Location(s): Philips has offices in Huixquilucan, Mexico City, and other locations across Mexico

Geographic Context:

• Huixquilucan is a suburban municipality in the State of Mexico, located northwest of Mexico City
• The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
• Mexico City is the capital and most populous city in Mexico, offering a vibrant cultural scene and numerous employment opportunities

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely 2 days per week

ASSUMPTION: The location of this role offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options. The work schedule is flexible, allowing for a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Cross-functional teamwork and collaboration
• Problem-solving and critical thinking

Application Tips:

• Highlight your experience with market intelligence and data-driven marketing strategies
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare examples of your past marketing campaigns and their outcomes

ATS Keywords: Marketing strategy, market intelligence, product portfolio, marketing content creation, business growth, consumer experience journey, shopper marketing plans, cross-functional teams, data-driven marketing

ASSUMPTION: Philips uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application pass through the ATS and increase your chances of being considered for an interview.

🛠️ Tools & Technologies

• Marketing analytics tools (e.g., Google Analytics, Tableau, Power BI)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: Philips uses a variety of tools and technologies to support its marketing efforts. Familiarity with these tools can be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Results-driven
• Innovation
• Integrity
• Quality
• Teamwork

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Fast-paced and dynamic
• Results-oriented and goal-focused

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you comfortable working with data and using it to inform marketing strategies?
• Can you manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Philips values a strong cultural fit with its employees. Candidates who align with the company's values and work style are more likely to be successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working with cross-functional teams and stakeholders to drive business growth
• Analyzing and interpreting data to inform marketing strategies and objectives
• Keeping up with industry trends and best practices in marketing

ASSUMPTION: This role presents several challenges, including managing multiple projects and deadlines, working with cross-functional teams, and analyzing and interpreting data to inform marketing strategies and objectives.

📈 Similar Roles Comparison

• This role is similar to a Marketing Analyst or Marketing Manager role, with a focus on driving business growth through data-driven marketing strategies
• Philips' large size and global presence offer opportunities for career growth and professional development not available in smaller organizations
• This role requires a higher level of experience and skills than entry-level marketing roles

ASSUMPTION: This role is similar to a Marketing Analyst or Marketing Manager role, with a focus on driving business growth through data-driven marketing strategies. Philips' large size and global presence offer opportunities for career growth and professional development not available in smaller organizations.

📝 Sample Projects

• Conducting market research to identify consumer trends and preferences in Mexico and North LATAM
• Developing and implementing a marketing campaign to launch a new product in the Mexican market
• Analyzing consumer data to identify key triggers and barriers in the consumer experience journey

ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities required in this role. Candidates should be prepared to discuss their experience with similar projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Philips support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 90 days?
• How does Philips measure the success of its marketing campaigns and initiatives?
• What is the work-life balance like for employees in this role?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Philips Careers website
• Tailor your resume and cover letter to highlight your relevant skills and experiences, including your experience with market intelligence and data-driven marketing strategies
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.