📌 Core Information
🔹 Job Title: Consumer Marketing Specialist (Graduate)
🔹 Company: Coloplast A/S
🔹 Location: Peterborough, United Kingdom
🔹 Job Type: Full-Time, Hybrid (2-3 times per week on site)
🔹 Category: Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting consumer marketing initiatives across Ostomy Care (OC) and Intermittent Self-Catheterisation (ISC) products
- Collaborating cross-functionally to deliver aligned, effective campaigns
- Becoming a champion of consumer insights and ensuring consumer experience is central to marketing efforts
- Managing relationships with Coloplast Consumer Ambassadors and integrating their stories into marketing
- Monitoring competitor campaigns and ambassador activities to ensure Coloplast remains relevant and differentiated
ASSUMPTION: This role is ideal for a recent graduate or early-career marketer looking to gain experience in consumer marketing, particularly in the healthcare sector.
📋 Key Responsibilities
✅ Supporting the delivery of consumer marketing initiatives across OC & ISC products and assisting with new product launches
✅ Working closely with key internal teams to deliver aligned, effective campaigns
✅ Becoming a champion of consumer insights and understanding consumer motivations, needs, and barriers
✅ Ensuring consumer experience is central to everything Coloplast does, from communication to product use
✅ Managing day-to-day relationships with new and existing Coloplast Consumer Ambassadors and integrating their stories into marketing
✅ Collaborating with internal marketing teams to shape engaging content for social media, print, digital campaigns, and live/online events
✅ Monitoring and reporting on competitor campaigns and ambassador activities to ensure Coloplast remains relevant and differentiated
✅ Supporting ad hoc marketing tasks and projects that contribute to team goals and innovation
ASSUMPTION: This role requires a detail-oriented, organized individual who can manage multiple tasks and processes effectively.
🎯 Required Qualifications
Education: Bachelor’s degree (BA/BSc or equivalent)
Experience: Experience in B2C consumer marketing, ideally with a focus on brand storytelling or healthcare-related communications
Required Skills:
- Solid understanding of how to use ambassador/advocate voices in campaigns
- Strong analytical skills and a data-driven approach to tracking performance and insight
- Experience working cross-functionally with internal stakeholders
Preferred Skills:
- Experience in the healthcare industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in consumer marketing and a strong analytical mindset are crucial for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (Estimated based on industry standards for entry-level marketing roles in the UK)
Benefits:
- Bonus Plan
- Private Medical Insurance
- Company Car or Allowance
Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in the UK. Actual salary may vary based on Coloplast's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Device Manufacturing
Company Size: Coloplast is a mid-sized company with approximately 16,000 employees globally
Founded: 1954, with a rich history in improving the lives of people with intimate healthcare needs
Company Description:
- Coloplast is a global medical device company that develops and markets products and services for people with intimate healthcare needs
- The company operates in more than 143 countries and has a strong commitment to innovation, quality, and customer focus
- Coloplast is dedicated to making life easier for people with intimate healthcare needs by providing solutions that improve their daily lives
Company Specialties:
- Ostomy Care
- Intermittent Self-Catheterisation
- Continence Care
Company Website: Coloplast.com
ASSUMPTION: Coloplast's focus on improving the lives of people with intimate healthcare needs makes it an attractive employer for individuals passionate about making a difference in patients' lives.
📊 Role Analysis
Career Level: Entry-level to Junior Marketing Specialist
Reporting Structure: The role reports to the Senior Consumer Marketing Manager
Work Arrangement: Hybrid, with 2-3 days on-site per week
Growth Opportunities:
- Potential to grow into a full-time, on-site role as experience and skills develop
- Opportunities to work on diverse marketing projects and campaigns
- Possibility to gain experience in various aspects of consumer marketing, including brand storytelling, ambassador management, and campaign execution
ASSUMPTION: This role offers a unique opportunity for a recent graduate or early-career marketer to gain valuable experience in consumer marketing within the healthcare industry.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern office located in Peterborough, United Kingdom
Office Location(s): Nene Hall, Lynchwood, Peterborough
Geographic Context:
- Peterborough is a city in the United Kingdom with a population of approximately 200,000 people
- The city is located in the East of England and is known for its rich history and cultural attractions
- Peterborough is well-connected by road, rail, and air, with easy access to major cities such as London, Cambridge, and Birmingham
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely for part of the week
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- Marketing skills and experience
- Analytical skills and data-driven mindset
- Collaboration and communication skills
- Cultural fit and alignment with Coloplast's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your past marketing campaigns or projects to discuss during the interview
- Research Coloplast's products, mission, and values to demonstrate your enthusiasm and cultural fit
ATS Keywords: Consumer Marketing, Brand Storytelling, Healthcare Communications, Ambassador Management, Campaign Execution, Analytical Skills, Cross-Functional Collaboration, Digital Fluency, Organizational Skills, Relationship Building
ASSUMPTION: Coloplast's hiring process is designed to assess both skills and cultural fit, with a focus on marketing experience and analytical skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for this role, with a focus on Microsoft Office Suite and social media platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Collaborative
- Curious
- Inclusive
- Responsible
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
- Are you comfortable managing multiple tasks and prioritizing your workload effectively?
- Do you have a strong attention to detail and a data-driven mindset?
- Are you passionate about improving the lives of people with intimate healthcare needs?
ASSUMPTION: Coloplast values candidates who are collaborative, curious, and passionate about making a difference in patients' lives.
⚠️ Potential Challenges
- The role may require working with sensitive and personal topics related to healthcare needs
- Managing relationships with consumer ambassadors may be emotionally demanding at times
- The hybrid work arrangement may present challenges in maintaining work-life balance
- Peterborough may not offer the same level of cultural and entertainment options as larger cities
ASSUMPTION: These potential challenges should be carefully considered by applicants to ensure they are well-suited to the role and its unique demands.
📈 Similar Roles Comparison
- Compared to other entry-level marketing roles, this position offers a unique focus on healthcare-related communications and brand storytelling
- Industry-specific context: The healthcare industry is highly regulated and requires a strong understanding of patient needs and preferences
- Career path comparison: This role can serve as a stepping stone to more senior marketing positions within Coloplast or other healthcare organizations
ASSUMPTION: This role offers a unique blend of consumer marketing experience and healthcare industry exposure, setting it apart from similar entry-level marketing positions.
📝 Sample Projects
- Developing a social media campaign to raise awareness of a new Ostomy Care product
- Managing a consumer ambassador program to gather patient insights and testimonials
- Collaborating with internal teams to create engaging content for a live event focused on Intermittent Self-Catheterisation
ASSUMPTION: These sample projects illustrate the diverse range of marketing tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for Coloplast's Ostomy Care and Intermittent Self-Catheterisation products?
- What opportunities are there for professional development and growth within the marketing team?
- How does Coloplast support work-life balance for its employees, particularly those in hybrid roles?
- What is the company culture like, and how does it foster collaboration and innovation?
ASSUMPTION: These key questions will help applicants better understand the role's expectations, Coloplast's culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns or projects to discuss during the interview
- Research Coloplast's products, mission, and values to demonstrate your enthusiasm and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
