🔹 Job Title: Content and Planning Lead
🔹 Company: Royal Bank of Scotland (RBS)
🔹 Location: London, Edinburgh
🔹 Job Type: Full-time
🔹 Category: Banking
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote First
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of content creation and management. Experience in a similar role within a large organization is highly desirable.
✅ Developing and owning the strategic content and campaigns plan for enterprise-wide Colleague Communications
✅ Collaborating with the Colleague Communications Leadership team, Strategic Campaigns, and the Strategy & Planning team to drive excellence in content and campaigns
✅ Allocating and assigning resources to prioritize content and campaigns that drive action against the Group’s strategy
✅ Leading the development of a new channel strategy and driving the enterprise-wide adoption of innovative new channels
✅ Flexibly managing a pool of expert content and campaign creators to strategic projects and activities that drive colleague engagement across the bank
✅ Writing and editing content, advising on design, style, and tone, and adhering to brand and accessibility standards at all times
✅ Ensuring all content is aligned to the bank-wide Corporate Affairs strategy
✅ Identifying reputational risks in content and mitigating them prior to publishing
✅ Overseeing the news schedule as part of the wider content plan, including writing and publishing bank-wide news
✅ Managing the bank’s content response to crisis communications needs as they arise
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and deadlines effectively.
Education: Bachelor's degree in a relevant field (e.g., Communications, Journalism, Marketing)
Experience: Proven track record of developing, owning, and maintaining strategic communication plans for a large organization
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong portfolio of content and campaign work, as well as experience in a similar role within a large organization, will be highly competitive.
Salary Range: £55,000 - £70,000 per annum (AI-estimated, based on industry standards for the role, experience level, and location)
Benefits:
Working Hours: 35 hours per week, with flexibility to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Banking. RBS is one of the oldest and most respected banks in the UK, with a history dating back over 300 years.
Company Size: Large (over 23,000 employees). This means there are plenty of opportunities for career growth and development.
Founded: 1727. RBS has a long history of innovation and has played a significant role in shaping the UK's financial landscape.
Company Description:
Company Specialties:
Company Website: www.rbs.co.uk
ASSUMPTION: RBS is a large, complex organization with a wide range of business units and functions. This role will require strong stakeholder management skills and the ability to navigate a complex organizational structure.
Career Level: Mid-level to senior. This role offers significant opportunities for career progression within the Colleague Communications function and the wider organization.
Reporting Structure: This role reports directly to the Head of Colleague Communications and will have line management responsibility for a team of Colleague Communications Managers.
Work Arrangement: Remote First. This role offers a high degree of flexibility and the opportunity to work from home or in one of RBS's offices in London or Edinburgh.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, complex organization.
Office Type: Modern, open-plan offices with a collaborative working environment
Office Location(s): London, Edinburgh
Geographic Context:
Work Schedule: Flexible, with the opportunity to work from home or in the office
ASSUMPTION: The remote-first working arrangement offers a high degree of flexibility and the opportunity to balance work and personal commitments effectively.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Content strategy, colleague communications, campaign planning, editorial skills, written skills, leadership, stakeholder management, brand standards, accessibility standards
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should prepare thoroughly to demonstrate their suitability for the role.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the business unit and the nature of the projects and campaigns being undertaken.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are able to demonstrate a strong alignment with RBS's values and a work style that is compatible with the organization's culture will be highly competitive.
ASSUMPTION: This role presents significant challenges, but also offers significant opportunities for career growth and development.
ASSUMPTION: Candidates should research similar roles in other organizations to gain a better understanding of the market and the competitive landscape.
ASSUMPTION: The specific projects and campaigns undertaken in this role will vary depending on the priorities and needs of the business.
ASSUMPTION: Candidates should use the interview process to gain a better understanding of the role, the team, and the organization, and to demonstrate their suitability for the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.