Content & Brand Specialist

📌 Core Information

🔹 Job Title: Content & Brand Specialist

🔹 Company: JX Enterprises Inc

🔹 Location: Wadsworth, Illinois

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining brand identity across all channels
• Producing marketing content for digital, print, event, and internal communication initiatives
• Ensuring brand standards are consistently upheld while delivering high-quality creative assets and campaigns
• Collaborating with internal and external teams to meet compliance requirements and project deadlines
• Actively seeking opportunities to enhance customer and employee experience through effective messaging and visual presentation

ASSUMPTION: This role requires a strong understanding of brand management, graphic design, copywriting, and digital communications. Candidates should be comfortable working independently and collaboratively in a fast-paced environment.

📋 Key Responsibilities

✅ Create and maintain brand guideline documentation, ensuring adherence across all marketing channels and platforms

✅ Manage OE brand standards, collaborating with internal and external teams to meet compliance requirements

✅ Write clear, engaging, and brand-aligned copy for advertising, blogs, email marketing, websites, and social media

✅ Design and develop marketing assets, including but not limited to: flyers, catalogs, packaging, signage, social media graphics, promotional banners, and menu boards

✅ Craft and schedule social media posts and captions, utilizing hashtag research to enhance engagement and reach

✅ Assist with video script development and support video content production with visual and copy assets

✅ Stay updated on best practices in brand management, design trends, content strategy, and digital communications

✅ Participate in marketing team development initiatives, sharing knowledge and contributing to process improvements

✅ Lead the creative process for campaign brief development, ensuring alignment with marketing goals and messaging

✅ Take initiative in suggesting and creating new content ideas for blog posts, promotional campaigns, and social engagement efforts

✅ Support influencer and PR outreach coordination by developing and providing needed creative assets

✅ Manage content updates and asset creation for Alltrux, Amcan, and other brand-specific platforms

✅ Oversee content maintenance on digital platforms such as Issuu and Rigdig

✅ Maintain accurate records of marketing purchase orders, creative project details, and publication schedules

✅ Support the marketing team by providing timely updates for holiday closings, branch signage, employee calendar coordination, and promotional social media content

✅ Adapt to the organization's evolving needs and undertake additional responsibilities as required

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously while meeting deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent professional experience)

Experience: 5+ years of professional experience in marketing, content development, graphic design, or brand management

Required Skills:

• Strong understanding of color management and production standards
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office
• Strong writing skills for marketing content creation across advertising, blogs, social media, and email marketing
• Familiarity with website CMS platforms, email marketing systems, and social media scheduling tools
• Ability to manage multiple projects simultaneously while maintaining high attention to detail and meeting deadlines
• Strong understanding of visual branding, digital content trends, and customer engagement strategies
• Effective communication and collaboration skills across diverse teams

Preferred Skills:

• Photography and basic video editing skills
• Familiarity with Adobe Premiere and other platforms for creating assets like social reels

ASSUMPTION: Candidates with a strong portfolio showcasing their design and writing skills will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $72,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Medical - PPO and HDHP options
• Flexible Spending Account (FSA)
• Health Savings Account (HSA) with company match
• Dental Insurance
• Vision Insurance
• Accident & Critical Illness Insurance
• Group Term Life Insurance (company paid)
• Short and Long-Term Disability (company paid)
• Paid Time Off (PTO)
• Paid Holidays
• Volunteer Time-Off
• Paid Maternity/Paternity Leave
• Bereavement/Funeral
• 401(k) Retirement Plan with company match
• Employee Assistance Program (EAP)
• Wellness incentives
• Company paid and provided uniforms
• Training: In-House, Instructor-Led, and Online

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Chicago metropolitan area. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Truck Transportation

Company Size: 1,001-5,000 employees (Mid-sized)

Founded: 1970 (65 years ago)

Company Description:

• JX Enterprises, established in 1970, is a family-owned heavy and medium duty truck dealer in the Upper Midwest
• The company offers a comprehensive range of services, including new and pre-owned truck sales, parts, service, financing, full-service leasing, rental, and in-house graphics
• JX is committed to prioritizing customer satisfaction and delivering exceptional service

Company Specialties:

• Transportation Solutions
• New & Pre-Owned Truck Sales
• Truck Parts & Service
• Financing
• Full-Service Lease & Rental

Company Website: http://www.jxe.com

ASSUMPTION: Working at JX Enterprises offers opportunities for career growth and development within a family-owned business that values customer satisfaction and employee engagement.

📊 Role Analysis

Career Level: Mid-Senior level (5+ years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, full-time position with the possibility of occasional remote work for specific tasks

Growth Opportunities:

• Potential career progression within the marketing department or related fields
• Opportunities to work on diverse projects and campaigns, expanding skillsets and knowledge
• Training and development opportunities, including in-house, instructor-led, and online training programs

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and evolving industry.

🌍 Location & Work Environment

Office Type: Corporate office environment with on-site parking

Office Location(s): 42400 Old Hwy 41, Wadsworth, IL 60083

Geographic Context:

• Wadsworth is a village in northern Illinois, located approximately 50 miles northwest of Chicago
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
• The office is conveniently located near major highways, making it easily accessible for commuters

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment at JX Enterprises is collaborative and supportive, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess qualifications and fit
• In-person or virtual interview with the Marketing Manager to discuss the role, responsibilities, and company culture
• Final interview with a panel consisting of Marketing team members to evaluate skills and cultural fit
• Background check and reference check for the final candidate

Key Assessment Areas:

• Portfolio presentation and discussion of design and writing samples
• Branding and marketing strategy discussion
• Problem-solving and project management skills evaluation
• Cultural fit and team dynamics assessment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your design and writing skills, with a focus on marketing and branding projects
• Research JX Enterprises and be prepared to discuss how your skills and experiences align with the company's mission and values

ATS Keywords: Brand Management, Graphic Design, Copywriting, Marketing, Content Development, Project Management, Adobe Creative Suite, CMS, Social Media, Customer Engagement

ASSUMPTION: The application process at JX Enterprises is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office
• Website CMS platforms (e.g., WordPress)
• Email marketing systems (e.g., Mailchimp)
• Social media scheduling tools (e.g., Hootsuite, Buffer)
• Basic video editing software (e.g., Adobe Premiere)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Honoring Commitments
• Creating Positive Experiences
• Fostering Lifelong Learning
• Exhibiting a Pioneering Spirit
• Demonstrating Good Stewardship

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to changing priorities and deadlines
• Results-driven and focused on delivering high-quality work
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do your personal values align with JX Enterprises' core values?
• Describe a time when you had to manage multiple projects with tight deadlines. How did you prioritize and ensure the quality of your work?
• How do you approach learning new tools, technologies, or skills to improve your work and stay current in the industry?

ASSUMPTION: JX Enterprises values candidates who are passionate about their work, committed to delivering exceptional results, and eager to learn and grow within the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management
• Working in a fast-paced environment may necessitate adaptability and flexibility
• Collaborating with diverse teams may require strong communication and interpersonal skills
• Keeping up with industry trends and best practices may require continuous learning and professional development

ASSUMPTION: These challenges can be overcome with strong skills, a positive attitude, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on brand management and stewardship, requiring a strong understanding of brand guidelines and compliance requirements
• Industry-specific context: The truck transportation industry has unique branding and marketing requirements, with a focus on durability, reliability, and safety
• Career path comparison: This role offers opportunities for growth and development within the marketing department or related fields, with potential progression to senior-level or management positions

ASSUMPTION: Understanding the unique aspects of this role and its industry context is essential for success in this position.

📝 Sample Projects

• Developing and implementing a comprehensive brand guidelines document for a new product launch
• Creating a marketing campaign to promote a seasonal sales event, including print and digital advertising, social media content, and email marketing
• Designing and producing a company newsletter, featuring engaging content and visually appealing layouts that align with the company's brand identity

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does JX Enterprises support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
• How does JX Enterprises measure the success of its marketing campaigns and initiatives?
• What are the most rewarding aspects of working in the marketing department at JX Enterprises?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio showcasing your design and writing skills, with a focus on marketing and branding projects
• Research JX Enterprises and be prepared to discuss how your skills and experiences align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.