Content Creator

📌 Core Information

🔹 Job Title: Content Creator

🔹 Company: Who Gives A Crap

🔹 Location: Melbourne (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-11

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for TikTok and Instagram to grow and activate the community
• Crafting original content and jumping on trends to start meaningful conversations
• Optimizing performance based on insights to keep the social game strong
• Collaborating with the broader content team to find efficiencies across platforms

ASSUMPTION: This role requires a strong understanding of social media platforms, creative thinking, and the ability to work quickly in a fast-paced environment.

📋 Key Responsibilities

✅ Pull together testing plans for social media channels, outlining clear strategic areas for ideation, testing, and learning

✅ Create and launch content videos using best practice editing styles and pacing, featuring on camera, creating mascots, or roping in colleagues to bring ideas to life

✅ Identify cultural trends for the brand to jump on in a way that feels truly on-brand and gives people a reason to stop and engage

✅ Create content for big marketing campaigns, translating marketing briefs into social-first content executions that sing on social

✅ Collaborate with the broader content team to find efficiencies across platforms, recognizing what has application beyond TikTok and how to repurpose to ensure strong channel fit

✅ Grow the community through engaging 1:1 dialogue, responding to comments and seeking out relevant conversations to join in engaging ways that grab attention and build brand love and engagement

✅ Share relevant trends or campaign inspiration with the broader team, with a clear POV on how we could translate into action for our own content

✅ Pull together comprehensive social media reports, outlining where we’re killing it vs. where we need improvement, and translating into actionable insights for future plans and ideas

ASSUMPTION: The ideal candidate will have experience in creating standout content that drives brand growth and has a strong understanding of social media platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in content creation, social media, or a related role

Required Skills:

• Proven experience in creating engaging content for social media platforms
• Strong understanding of TikTok, Instagram, and emerging platforms
• Excellent creative thinking and storytelling skills
• Ability to work quickly in a fast-paced environment
• Strong data analysis skills and understanding of performance insights
• Excellent communication and collaboration skills

Preferred Skills:

• Experience working with a remote team
• Fluency in multiple languages

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: AU$70,000 - AU$90,000 per year (based on experience level and market rates for similar roles in Australia)

Benefits:

• Competitive salaries
• Meaningful support towards healthcare for team members around the world
• Generous paid leave
• Tailored learning and development opportunities
• Free toilet paper

Working Hours: Full-time, with 4-6 hours of daily collaboration aligned to PST afternoons and Australian mornings

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in Australia. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Who Gives A Crap operates in the consumer goods industry, focusing on eco-friendly products and social impact. The company is a certified B Corp™, working to make a difference every day while maintaining the highest standards of social and environmental impact.

Company Size: With hubs in Australia, the Philippines, China, the US, UK, and Europe, Who Gives A Crap has a team of over 200 employees, making it a mid-sized company.

Founded: The company was founded in 2012, with a mission to make eco-friendly products and donate 50% of its profits to provide clean water and help build toilets for those in need.

Company Description:

• Who Gives A Crap makes eco-friendly products, including toilet paper, tissues, and paper towels
• The company donates 50% of its profits to fund sanitation projects around the globe
• With a focus on sustainability and social impact, Who Gives A Crap aims to make a positive difference in the world

Company Specialties:

• Eco-friendly products
• Social impact initiatives
• Sustainable business practices

Company Website: https://www.whogivesacrap.org/

ASSUMPTION: Who Gives A Crap is committed to making a positive impact on the world through its products and initiatives. The company's unique mission and values set it apart in the consumer goods industry.

📊 Role Analysis

Career Level: This role is suitable for an experienced content creator looking to grow their career in social media and marketing. The position offers opportunities for professional development and growth within the company.

Reporting Structure: The Content Creator will report directly to the Content Manager and collaborate with the broader content team, as well as other departments within the company.

Work Arrangement: This role is remote-friendly, with 4-6 hours of daily collaboration aligned to PST afternoons and Australian mornings. The company is committed to supporting a flexible and remote-friendly work environment.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Content Creator to take on additional responsibilities or move into a management role
• The Content Creator may have the opportunity to work on special projects or initiatives that align with their interests and skills
• Who Gives A Crap offers tailored learning and development opportunities to support the growth and development of its team members

ASSUMPTION: The Content Creator role offers opportunities for professional growth and development within the company. The ideal candidate will be eager to take on new challenges and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Who Gives A Crap operates a remote-first work environment, with creative and brand teams in the US and Australia.

Office Location(s): The company has hubs in Australia, the Philippines, China, the US, UK, and Europe.

Geographic Context:

• Melbourne, Australia, is known for its vibrant culture, diverse communities, and high quality of life
• The city is home to a thriving tech and startup scene, with many opportunities for professional growth and development
• Melbourne has a temperate climate, with mild winters and warm summers

Work Schedule: The Content Creator will be expected to work 40 hours per week, with 4-6 hours of daily collaboration aligned to PST afternoons and Australian mornings.

ASSUMPTION: The remote-friendly work environment at Who Gives A Crap offers flexibility and convenience for team members, allowing them to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• The application process involves submitting a resume and cover letter through the company's careers page
• Candidates who pass the initial screening will be invited to participate in a video interview with the hiring manager and a member of the HR team
• Shortlisted candidates will be asked to complete a creative task or assignment, demonstrating their skills and abilities
• Final-round interviews may include additional conversations with team members or stakeholders

Key Assessment Areas:

• Candidates will be assessed on their creative thinking and problem-solving skills
• Their understanding of social media platforms and trends will be evaluated
• Candidates will be expected to demonstrate their ability to work quickly and effectively in a fast-paced environment
• Their communication and collaboration skills will also be assessed

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous work, demonstrating your ability to create engaging content for social media platforms
• Be prepared to discuss your understanding of Who Gives A Crap's mission and values, and how your work aligns with the company's goals

ATS Keywords: Content Creator, Social Media, TikTok, Instagram, Video Production, Community Engagement, Data Analysis, Creative Thinking, Storytelling, Trend Identification, Brand Strategy, Performance Insights, Fast-Paced Environment, Engagement, Collaboration, Content Optimization, Social Platforms, Marketing Campaigns

ASSUMPTION: The application process for this role is designed to assess the candidate's skills, experience, and cultural fit with the company. Applicants should be prepared to demonstrate their ability to create engaging content and work effectively in a fast-paced, remote-friendly environment.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Graphic design tools (e.g., Canva, Adobe Creative Suite, Sketch)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The ideal candidate will have experience using social media management platforms, video editing software, and graphic design tools to create engaging content for social media platforms.

👔 Cultural Fit Considerations

Company Values:

• Make a difference
• Be bold
• Work together
• Be kind
• Be curious

Work Style:

• Fast-paced and dynamic
• Collaborative and supportive
• Creative and innovative
• Results-driven and data-informed

Self-Assessment Questions:

• Do you share Who Gives A Crap's commitment to making a positive impact on the world?
• Are you comfortable working in a fast-paced, remote-friendly environment?
• Do you thrive in a collaborative, creative work environment?

ASSUMPTION: The ideal candidate will be passionate about Who Gives A Crap's mission and values, and eager to contribute to the company's success in a fast-paced, remote-friendly work environment.

⚠️ Potential Challenges

• The role may require working on weekends or outside of regular business hours to capitalize on trends or meet deadlines
• The fast-paced nature of the role may be challenging for candidates who prefer a more structured or predictable work environment
• The remote-friendly work environment may present challenges for candidates who prefer an in-office work environment
• The company's commitment to making a positive impact on the world may require candidates to be comfortable with and supportive of the company's mission and values

ASSUMPTION: The ideal candidate will be comfortable with and supportive of Who Gives A Crap's mission and values, and eager to contribute to the company's success in a fast-paced, remote-friendly work environment.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Strategist, but with a focus on creating engaging content for TikTok and Instagram
• The role requires a strong understanding of social media trends and the ability to create content that resonates with audiences on these platforms
• The Content Creator role offers opportunities for professional growth and development within the company, with the potential to take on additional responsibilities or move into a management role

ASSUMPTION: The Content Creator role is unique in its focus on creating engaging content for TikTok and Instagram, and offers opportunities for professional growth and development within the company.

📝 Sample Projects

• Creating a series of content videos for a marketing campaign, featuring on camera and using best practice editing styles and pacing
• Identifying a cultural trend for the brand to jump on, in a way that feels truly on-brand and gives people a reason to stop and engage
• Pulling together a comprehensive TikTok report, outlining where the company is killing it vs. where it needs improvement, and translating into actionable insights for future plans and ideas

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to create engaging content for social media platforms.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to creating engaging content for TikTok and Instagram?
• How does the Content Creator role fit into the broader content team and the company's overall marketing strategy?
• What are the biggest challenges facing the Content Creator in this role, and how can I help address them?
• How does the company support the professional growth and development of its team members?
• What are the company's plans for expanding its presence on emerging social media platforms?

ASSUMPTION: The ideal candidate will be curious and eager to learn more about the company's approach to creating engaging content for social media platforms, and how they can contribute to the company's success in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Who Gives A Crap careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous work, demonstrating your ability to create engaging content for social media platforms
• Prepare for a video interview with the hiring manager and a member of the HR team, where you will be asked to discuss your understanding of the role and the company's mission and values
• If shortlisted, be prepared to complete a creative task or assignment, demonstrating your skills and abilities
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.