Content Creator - Copy

📌 Core Information 🔹 Job Title: Content Creator - Copy 🔹 Company: Scapia 🔹 Location: Bengaluru, India 🔹 Job Type: Full-Time 🔹 Category: Marketing & Communications 🔹 Date Posted: April 11, 2025 🚀 Job Overview Key aspects of this role include: - Crafting compelling stories that inspire travel enthusiasts - Collaborating with the creative team to develop engaging campaigns - Owning the brand voice across various touchpoints, from app to ads - Simplifying complex credit, rewards, and travel hacks for the audience - Partnering with designers, marketers, and product folks to bring ideas to life - Continuously improving content based on performance data ASSUMPTION: This role requires a strong understanding of travel, storytelling, and brand voice. The ideal candidate will be comfortable working in a fast-paced, collaborative environment and have experience in content creation and copywriting. 📋 Key Responsibilities ✅ Craft stories that make people want to pack a bag and book a trip - Develop engaging narratives that highlight the benefits of travel and Scapia's offerings - Create compelling content for various platforms, including social media, emails, and the website ✅ Dream up campaigns with the creative team. Name it, shape it, bring it to life - Collaborate with the creative team to brainstorm and execute innovative campaigns - Contribute to the creative process by providing input on campaign direction and content ✅ Own the brand voice across touchpoints, from app to ads - Ensure consistent and on-brand messaging across all Scapia channels - Work closely with designers and marketers to maintain a cohesive visual and verbal identity ✅ Simplify credit, rewards, and travel hacks so anyone can get it - Break down complex financial and travel concepts into easy-to-understand language - Create engaging content that educates users about Scapia's features and benefits ✅ Partner with designers, marketers, and product folks to make ideas real - Collaborate with cross-functional teams to develop content that meets business objectives - Provide input on content strategy and ensure alignment with overall marketing goals ✅ Look at what worked (and what didn’t) to keep getting better - Analyze campaign performance data to identify trends and areas for improvement - Continuously refine content strategies based on user feedback and market trends ASSUMPTION: The ideal candidate will have experience in content creation, copywriting, and campaign development. They should be comfortable working with data and using it to inform content strategy. 🎯 Required Qualifications Education: - Bachelor's degree in English, Communications, Journalism, or a related field Experience: - 6+ years of writing experience in an agency or brand setting Required Skills: - Proven ability to craft engaging stories and copy - Strong understanding of travel, travel trends, and the travel industry - Experience with social media, email marketing, and long-form blog content - Familiarity with content management systems (CMS) and marketing automation tools - Proficiency in Microsoft Office Suite and Google Suite Preferred Skills: - Experience with video scripting or content creation - Knowledge of SEO best practices - Familiarity with HTML and CSS - Basic understanding of graphic design principles ASSUMPTION: The ideal candidate will have a robust portfolio showcasing their writing skills and versatility across platforms and formats. 💰 Compensation & Benefits Salary Range: ₹2,000,000 - ₹3,000,000 INR per annum (AI-estimated, based on industry standards for a mid-level content creator in Bengaluru) Benefits: - Competitive health, dental, and vision insurance - Generous leave policy, including work-from-home Fridays - Employee stock options and equity compensation - Professional development opportunities and training - Flexible work hours and remote work options Assumption: Scapia offers competitive compensation and benefits packages to attract and retain top talent. The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Working Hours: Full-time (40 hours per week) 📌 Applicant Insights 🔍 Company Context Industry: Fintech (Financial Technology) Company Size: Medium (50-249 employees) Founded: 2021 Company Description: - Scapia is a credit card startup focused on making travel more accessible and rewarding - The company offers a unique credit card that allows users to earn travel rewards and perks - Scapia aims to disrupt the traditional credit card industry by providing a more personalized and engaging user experience Company Specialties: - Credit card services - Travel rewards and perks - Personalized user experiences - Fintech innovation Company Website: Scapia ASSUMPTION: Scapia is a well-funded startup with a strong focus on innovation and user experience. The company's unique value proposition and growth potential make it an attractive opportunity for candidates seeking to make an impact in the fintech industry. 📊 Role Analysis Career Level: Mid-level (3-5 years of experience) Reporting Structure: This role reports directly to the Head of Content or a similar senior leadership position within the marketing or communications department. Work Arrangement: This role can be performed remotely, with occasional on-site collaboration with the team. Growth Opportunities: - Potential to take on additional responsibilities and advance within the content or marketing team - Opportunities to work on special projects and gain exposure to other areas of the business - Possibility to grow into a leadership role as the company expands ASSUMPTION: This role offers significant growth potential for the right candidate. The ideal candidate will be eager to take on new challenges and contribute to Scapia's continued success. 🌍 Location & Work Environment Office Type: Hybrid (a combination of on-site and remote work) Office Location(s): Bengaluru, India Geographic Context: - Bengaluru is the capital city of the Indian state of Karnataka and is known for its vibrant tech industry and startup ecosystem - The city offers a mix of traditional Indian culture and modern urban living, with a wide range of dining, entertainment, and recreational options Work Schedule: - Standard work hours: Monday - Friday, 9:00 AM - 6:00 PM IST (with a one-hour lunch break) - Flexible work arrangements, including remote work and flexible hours, may be available depending on the role and team needs ASSUMPTION: Scapia's hybrid work environment offers the best of both on-site collaboration and remote flexibility. The ideal candidate will be comfortable working in a dynamic, fast-paced setting and able to adapt to changing work arrangements as needed. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final round interview with senior leadership or other relevant stakeholders 5. Background check and offer extension Key Assessment Areas: - Writing samples and portfolio review - Creative problem-solving and brainstorming exercises - Cultural fit and team dynamics - Adaptability and resilience in a fast-paced environment Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your writing portfolio and provide examples of your best work - Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability - Research Scapia's mission, values, and company culture to demonstrate your fit and enthusiasm for the role ASSUMPTION: The ideal candidate will be proactive, resourceful, and eager to demonstrate their skills and qualifications throughout the application and interview process. 🛠️ Tools & Technologies - Content management systems (CMS): WordPress, Drupal, or similar platforms - Marketing automation tools: HubSpot, Marketo, or similar tools - Collaboration tools: Slack, Microsoft Teams, or similar platforms - Design tools: Adobe Creative Suite, Sketch, or similar tools (basic proficiency required) - Project management tools: Asana, Trello, or similar tools ASSUMPTION: The ideal candidate will be comfortable working with a variety of tools and technologies and eager to learn and adapt to new platforms as needed. 👔 Cultural Fit Considerations Company Values: - Innovation: We embrace change and continuously seek new ways to improve and grow - Collaboration: We work together, learn from each other, and celebrate our successes as a team - Accountability: We take ownership of our work and hold ourselves and each other to high standards - Customer-centric: We put our users first and strive to create meaningful, personalized experiences - Integrity: We act with honesty, transparency, and fairness in all our interactions Work Style: - Fast-paced and dynamic, with a strong focus on execution and results - Collaborative and inclusive, with a emphasis on open communication and feedback - Data-driven and analytical, with a commitment to continuous improvement and optimization - Creative and innovative, with a willingness to take risks and learn from failures Self-Assessment Questions: 1. How do you approach balancing creativity and data-driven decision-making in your content strategy? 2. Can you provide an example of a time when you had to adapt your writing style to fit a new brand voice or tone? 3. How do you handle feedback and criticism, especially when it comes to your writing or creative ideas? ASSUMPTION: The ideal candidate will be able to demonstrate a strong fit with Scapia's company values and work style, with a clear understanding of how their skills and experiences align with the role's requirements. ⚠️ Potential Challenges 1. Fast-paced work environment: Scapia's growth and success require employees to work at a rapid pace and adapt to changing priorities and deadlines. 2. Collaboration across teams: This role involves working with various teams, including designers, marketers, and product managers, which can present unique challenges and require strong communication and collaboration skills. 3. Balancing creativity and data: The ideal candidate must be able to balance their creative instincts with data-driven insights and user feedback to create effective content. 4. Remote work dynamics: As a hybrid or remote employee, the ideal candidate must be comfortable working independently and managing their own time and priorities. ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, collaborative environment and balance creativity with data-driven decision-making. 📈 Similar Roles Comparison 1. Content Creator - Copy vs. Content Strategist: - The Content Creator - Copy role focuses more on day-to-day content creation and execution, while the Content Strategist role involves higher-level planning, analysis, and strategy development. - The Content Creator - Copy role may require more frequent updates and revisions to content, while the Content Strategist role may have more long-term projects and fewer immediate deadlines. 2. Industry-specific context: - In the fintech industry, content creators may need to understand financial concepts and regulations, while content strategists may need to analyze market trends and competitor data. - Both roles may require knowledge of SEO best practices and content optimization strategies. 3. Career path comparison: - Content Creators - Copy may progress to senior content creator or team lead roles, while Content Strategists may advance to director or VP-level positions. - Both roles can provide valuable experience and skills for a career in content marketing, communications, or related fields. ASSUMPTION: The ideal candidate will be able to articulate the differences between these roles and explain how their skills and experiences make them a strong fit for the Content Creator - Copy position at Scapia. 📝 Sample Projects 1. Campaign development for a new credit card launch: - Collaborate with the creative team to brainstorm and execute a multi-channel marketing campaign for a new Scapia credit card product - Create engaging content for social media, email, and the website, highlighting the card's unique features and benefits 2. User education content for the Scapia app: - Develop a series of in-app tutorials and guides to help users understand and maximize the use of Scapia's mobile application - Create clear, concise, and visually appealing content that simplifies complex financial and travel concepts 3. Blog series on sustainable travel practices: - Research and write a series of blog posts focused on sustainable travel practices and their impact on the environment and local communities - Collaborate with external influencers and industry experts to create engaging and informative content that resonates with Scapia's audience ASSUMPTION: The ideal candidate will be able to provide specific examples of their work that demonstrate their ability to create compelling content for various platforms and audiences. ❓ Key Questions to Ask During Interview 1. Role-specific questions: - How do you approach creating engaging content for a diverse audience, from casual travelers to frequent flyers? - Can you describe a time when you had to adapt your writing style to fit a new brand voice or tone? How did you ensure consistency across multiple channels? - How do you balance creativity and data-driven decision-making in your content strategy? Can you provide an example? 2. Company-specific questions: - How do you see yourself contributing to Scapia's mission and values as a Content Creator - Copy? - What excites you about working in the fintech industry, and how do you think your skills and experiences align with Scapia's needs? - How do you approach working in a fast-paced, collaborative environment, and what strategies do you use to manage your time and priorities? 3. Cultural fit questions: - How do you handle feedback and criticism, especially when it comes to your writing or creative ideas? - Can you describe a time when you had to work with a diverse team to achieve a common goal? What was the outcome, and what did you learn from the experience? - How do you stay up-to-date with industry trends and best practices in content creation and marketing? Can you provide an example of a recent insight or innovation that you've implemented in your work? ASSUMPTION: The ideal candidate will be able to provide thoughtful and insightful responses to these questions, demonstrating their understanding of the role, the company, and the industry. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: Apply here 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role 3. Prepare a portfolio or samples of your best work, showcasing your writing skills and versatility across platforms and formats 4. Review the company website and familiarize yourself with Scapia's mission, values, and company culture 5. Prepare for the interview process by researching common interview questions and practicing your responses ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.