Content Designer

📌 Core Information

🔹 Job Title: Content Designer

🔹 Company: Palmstreet

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: Full-Time, Remote

🔹 Category: Technology, Information and Internet

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: Remote - Anywhere in Canada

🚀 Job Overview

Key aspects of this role include:

• Designing and crafting in-product language to support user navigation and interactions
• Collaborating with product teams to ensure content aligns with user needs and brand voice
• Contributing to high-fidelity Figma mocks and participating in design critiques
• Own product documentation and blog post, maintaining a comprehensive knowledge base

ASSUMPTION: This role requires strong UX instincts, sharp writing skills, and a collaborative spirit. The ideal candidate will have experience in UX writing or content design at a product-focused company.

📋 Key Responsibilities

✅ Design, write, edit, and test compelling in-product language to support users and teams in meeting their goals

✅ Own product documentation and blog posts, maintaining a comprehensive knowledge base to help users get quality answers as soon as possible

✅ Partner closely with Product Design, Product Management, and Engineering to ensure content decisions align with user needs, product goals, and brand voice

✅ Contribute to the structure and strategy of our in-app messaging framework, helping determine what to say, when, and how to drive user action

✅ Contribute to high-fidelity Figma mocks by embedding copy into flows and collaborating directly with designers

✅ Actively participate in design critiques and feedback sessions, offering and receiving constructive input to elevate the team’s work

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the team's needs and the project's requirements.

🎯 Required Qualifications

Education: Not specified in the job description

Experience: 3-5+ years of experience in UX writing or content design at a product-focused company

Required Skills:

• Ability to distill complex concepts into approachable, easy-to-understand content for a wide range of users
• Examples of finished wireframes, or design mocks co-authored using design tools, that have been used to drive decision-making within a team
• Experience contributing to design—such as wireframes or high-fidelity mocks—that influence product decisions
• Familiarity with systems thinking and working within design systems at scale

Preferred Skills:

• Experience designing for marketplace platforms
• Experience working with a global team

ASSUMPTION: The required and preferred skills listed above are based on the provided job description. However, the specific skills and qualifications may vary depending on the company's needs and the role's requirements.

💰 Compensation & Benefits

Salary Range: $80,000 - $90,000 CAD per year

Benefits:

• Health insurance through Manulife: Silver plan covered for employees
• Retirement Savings Plan through Wealthsimple with 4% employer contribution
• Life, AD&D, short-term, and long-term disability insurance
• 15 accrued PTO days per year, plus statutory local paid holidays and paid sick days

Working Hours: Full-time, with twice a year team building events (3-5 days each) and travel for events

ASSUMPTION: The salary range and benefits listed above are based on the provided job description. However, the specific compensation and benefits may vary depending on the company's policies and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Palmstreet is a live shopping platform for rare plants, handmade crafts, and unique goods, operating in the technology, information, and internet industry.

Company Size: Palmstreet has 51-200 employees, making it a mid-sized company where applicants can expect a flat, startup-like environment with opportunities for growth and impact.

Founded: Palmstreet was founded in 2020, making it a relatively new company with a short but impressive history of growth and innovation.

Company Description:

• Palmstreet is the #1 live shopping app for rare plants, handmade crafts, and unique goods
• The company began as a plant identification app and quickly evolved into a trailblazer in live shopping
• Palmstreet's vision is to become the “World’s Online Main Street,” bringing the charm of in-person shopping to engaging online experiences

Company Specialties:

• Live shopping platform
• Social commerce
• Marketplace for rare plants, crafts, and unique goods

Company Website: https://palmstreet.app/

ASSUMPTION: The company context information listed above is based on the provided job description and LinkedIn company data. However, the specific details may vary depending on the company's current status and future developments.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in UX writing or content design.

Reporting Structure: The Content Designer will report to the Design Lead and collaborate closely with product designers, PMs, and engineers.

Work Arrangement: This is a fully remote position, open to candidates based in Canada. The role requires twice a year team building events (3-5 days each) and travel for events.

Growth Opportunities:

• Shape the future of live shopping by being part of a dynamic team revolutionizing the online shopping experience
• Collaborate with industry pioneers and influence the product direction
• Solve complex challenges and drive innovation in your work
• Thrive in a flat, startup environment with opportunities for growth and impact

ASSUMPTION: The role analysis information listed above is based on the provided job description. However, the specific details may vary depending on the company's current needs and the role's requirements.

🌍 Location & Work Environment

Office Type: Remote, with team building events twice a year (3-5 days each) and travel for events

Office Location(s): Anywhere in Canada

Geographic Context:

• Vancouver, British Columbia, Canada
• Remote work allows for flexibility and a better work-life balance
• Twice a year team building events provide opportunities for in-person collaboration and networking

Work Schedule: Full-time, with twice a year team building events (3-5 days each) and travel for events

ASSUMPTION: The location and work environment information listed above is based on the provided job description. However, the specific details may vary depending on the company's policies and the role's requirements.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the hiring team
• Interview with the Design Lead
• Interview with the Product Manager
• Final interview with the CEO

Key Assessment Areas:

• Portfolio and examples of finished wireframes or design mocks
• Writing samples demonstrating the ability to distill complex concepts into approachable content
• Cultural fit and alignment with Palmstreet's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio or examples of your work showcasing your design and writing abilities
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: UX writing, content design, user experience, product language, Figma, in-app messaging, documentation, blog writing, collaboration, problem-solving, creativity, social commerce, marketplace design

ASSUMPTION: The interview and application insights listed above are based on the provided job description and industry best practices. However, the specific details may vary depending on the company's hiring process and preferences.

🛠️ Tools & Technologies

• Figma
• Design systems
• In-app messaging framework
• Product documentation and blog post platforms

ASSUMPTION: The tools and technologies listed above are based on the provided job description. However, the specific tools and technologies may vary depending on the company's current needs and the role's requirements.

👔 Cultural Fit Considerations

Company Values:

• Shape the future of live shopping
• Collaborate with industry pioneers
• Solve complex challenges
• Thrive in a flat, startup environment

Work Style:

• Collaborative and team-oriented
• Problem-solving and innovative
• Adaptable and flexible, with a focus on continuous learning and improvement

Self-Assessment Questions:

• Do you have experience designing for marketplace platforms?
• Are you comfortable working with a global team?
• Do you thrive in a flat, startup environment with opportunities for growth and impact?

ASSUMPTION: The cultural fit considerations listed above are based on the provided job description and industry best practices. However, the specific details may vary depending on the company's values and work environment.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining productivity and work-life balance
• Twice a year team building events may require travel and time away from home
• The fast-paced nature of the live shopping industry may present challenges in keeping up with the latest trends and technologies
• Working with a global team may present challenges in communication and collaboration

ASSUMPTION: The potential challenges listed above are based on the provided job description and industry best practices. However, the specific challenges may vary depending on the company's work environment and the role's requirements.

📈 Similar Roles Comparison

• Content Designer vs. UX Writer: While both roles focus on crafting user-centered content, the Content Designer role may have a broader scope, including product documentation and blog writing, while the UX Writer role may focus more on in-app messaging and interface language
• Industry-specific context: Palmstreet's focus on live shopping for rare plants, crafts, and unique goods sets it apart from other e-commerce platforms, presenting unique challenges and opportunities for the Content Designer
• Career path comparison: The Content Designer role at Palmstreet may provide opportunities for growth and advancement within the company, as well as the chance to shape the future of live shopping and social commerce

ASSUMPTION: The role comparison information listed above is based on the provided job description and industry best practices. However, the specific details may vary depending on the company's current needs and the role's requirements.

📝 Sample Projects

• Designing and crafting in-app messaging for a live shopping event featuring rare plants
• Creating product documentation for a new feature that allows users to create and manage their wishlists
• Writing blog posts about the benefits of live shopping for small businesses and independent artisans

ASSUMPTION: The sample projects listed above are based on the provided job description and industry best practices. However, the specific projects may vary depending on the company's current needs and the role's requirements.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how the Content Designer role fits within it?
• How does Palmstreet support the growth and development of its employees?
• What are the biggest challenges facing Palmstreet in the next year, and how can the Content Designer help address them?
• How does Palmstreet measure the success of its content and in-app messaging?
• What are the most important qualities Palmstreet looks for in a Content Designer?

ASSUMPTION: The key questions to ask during the interview listed above are based on the provided job description and industry best practices. However, the specific questions may vary depending on the company's current needs and the role's requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, including examples of finished wireframes or design mocks and writing samples that demonstrate your ability to distill complex concepts into approachable content
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.