📌 Core Information
🔹 Job Title: Content Designer / Copywriter
🔹 Company: Lloyds Banking Group
🔹 Location: Halifax, Nova Scotia, Canada
🔹 Job Type: Full-Time, Hybrid (2 days/week in-office)
🔹 Category: Content & Copywriting
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, readable, and accessible content for digital experiences
- Developing empathy for customers to understand their needs and aspirations
- Working in an agile environment as the content expert
- Collaborating with cross-functional teams to create successful customer conversations
ASSUMPTION: This role requires a strong understanding of user-centered design principles and the ability to work effectively in an agile environment.
📋 Key Responsibilities
✅ Create engaging, readable, and accessible content that gives our customers great digital experiences
✅ Develop genuine empathy for people, understanding their needs, aspirations, and challenges
✅ Take ownership as the content expert in an agile environment
✅ Think strategically about how our conversations can evolve and spot opportunities for where they link into other experiences
✅ Share expertise to help shape the overall design approach
✅ Provide consistency in the way we have conversations with customers across topics and touchpoints
✅ Promote and demonstrate how effective writing helps customers
ASSUMPTION: This role involves working closely with various teams, so strong communication and collaboration skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., English, Journalism, Communications)
Experience: 2-5 years of experience as a UX writer, conversation designer, or content designer, preferably in a regulated landscape like financial services
Required Skills:
- Experience working in a complex or regulated landscape
- Collaborative mindset and ability to work in a busy, multi-disciplinary team
- Flexibility in writing on-brand content in multiple tones of voice
- Confidence in writing concise, clear, and consistent copy for different channels
- Ability to influence and manage multiple stakeholders across product, risk, legal, and brand teams
- Experience using and collaborating in design platforms, such as Figma
Preferred Skills:
- Experience working in the financial services industry
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, a strong portfolio showcasing relevant writing samples would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £59,850 - £66,500 (CAD 104,000 - CAD 116,000)
Benefits:
- Generous pension contribution of up to 15%
- Annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- Range of wellbeing initiatives and generous parental leave policies
Working Hours: Full-time (37.5 hours/week), with flexibility to work from home for up to 3 days/week
ASSUMPTION: The salary range provided is in GBP and has been converted to CAD using an average exchange rate for estimation purposes.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Lloyds Banking Group is the UK’s leading bank with over 30 million customers and its biggest digital bank, with over 18 million active online customers.
Company Size: 10,001+ employees. As a large organization, Lloyds Banking Group offers a wide range of opportunities for career growth and development.
Founded: 1765. Lloyds Banking Group has a long history and a strong brand presence in the UK financial services market.
Company Description:
- Lloyds Banking Group is committed to helping Britain prosper by shaping the way we spend, save, and borrow.
- The group serves millions of customers every day, from individuals and families to large businesses and corporations.
- Lloyds Banking Group is focused on creating a values-led culture and building a workforce that reflects the diversity of the customers and communities it serves.
Company Specialties:
- Retail banking
- Commercial banking
- Life insurance and pensions
- Investment banking
Company Website: Lloyds Banking Group
ASSUMPTION: Lloyds Banking Group is a large, established financial services organization with a strong focus on digital transformation and customer experience.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of experience and the ability to grow within the organization.
Reporting Structure: This role reports directly to the Head of Content Design within the Homes experience design team.
Work Arrangement: Hybrid. This role requires spending at least two days per week in the Halifax office.
Growth Opportunities:
- Progression to senior content designer or team lead roles
- Expansion into other areas of content design or related fields
- Opportunities to work on high-impersion projects and gain exposure to senior leadership
ASSUMPTION: This role offers opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Hybrid. The Halifax office is located at 25 Gresham Street, London, UK EC2V 7HN.
Office Location(s): Halifax, Nova Scotia, Canada
Geographic Context:
- Halifax is the capital and largest city of the Canadian province of Nova Scotia.
- The city is known for its vibrant culture, historic sites, and natural beauty.
- Halifax has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time, with flexible working options available.
ASSUMPTION: The Halifax office offers a collaborative and inclusive work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Head of Content Design
Key Assessment Areas:
- Writing samples and portfolio
- Cultural fit and alignment with company values
- Problem-solving skills and strategic thinking
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Include a portfolio of your best writing samples, demonstrating your ability to create engaging, readable, and accessible content.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and communication abilities.
ATS Keywords: UX writing, conversation design, content design, agile, collaboration, stakeholder management, design platforms, financial services
ASSUMPTION: Lloyds Banking Group uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Figma
- Confluence
- Jira
- Google Workspace (Gmail, Google Docs, Google Sheets)
ASSUMPTION: Familiarity with these tools is beneficial but not always required, as training may be provided.
👔 Cultural Fit Considerations
Company Values:
- Helping Britain prosper
- Putting customers first
- Doing the right thing
- Working together
- Creating a learning culture
Work Style:
- Collaborative and inclusive
- Agile and adaptable
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you have a genuine passion for creating engaging and accessible content that helps customers?
- Are you comfortable working in an agile environment and collaborating with cross-functional teams?
- Do you share our commitment to helping Britain prosper and putting customers first?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with Lloyds Banking Group's values and work style during the interview process.
⚠️ Potential Challenges
- Working in a complex and regulated landscape may present unique challenges and learning curves.
- Managing multiple stakeholders and balancing competing priorities may require strong communication and project management skills.
- The hybrid work arrangement may require careful time management and self-discipline to balance remote and on-site work effectively.
- Halifax's cold, snowy winters may be a challenge for those not accustomed to this climate.
ASSUMPTION: These challenges can be overcome with the right skills, attitudes, and support from the organization.
📈 Similar Roles Comparison
- This role is similar to UX writer, content designer, or conversation designer positions in other organizations, but may offer unique opportunities to work in a large, established financial services organization with a strong focus on digital transformation.
- Compared to other content design roles, this position may require a stronger focus on understanding and addressing customer needs and aspirations in a regulated landscape.
- Career progression in this role may follow a similar path to other content design roles, with opportunities to specialize or move into management positions.
ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of this position and how it may fit their career goals.
📝 Sample Projects
- Redesigning customer onboarding flows to improve engagement and completion rates
- Developing a consistent tone of voice and messaging framework for customer communications across multiple channels
- Collaborating with product teams to create user-centered content for new features or products
ASSUMPTION: These sample projects demonstrate the types of initiatives the content designer may work on, but the specific projects will vary depending on the organization's priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the content design process integrate with other design and product development processes?
- What opportunities are there for professional growth and development within the content design team and the organization as a whole?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- What are the most significant challenges facing the content design team currently, and how can this role help address them?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Lloyds Banking Group careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of your writing samples and how they demonstrate your ability to create engaging, readable, and accessible content.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and communication abilities.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
