Content Strategist

📌 Core Information

🔹 Job Title: Content Strategist

🔹 Company: VERB Interactive

🔹 Location: Halifax, Nova Scotia, Canada

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies for VERB's clients
• Creating high-quality, on-brand content across various platforms
• Collaborating with SEO, Analytics, and other teams to inform content decisions
• Managing project timelines and coordinating with internal teams
• Providing support and coaching to junior copywriters

ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have a solid understanding of SEO best practices and be comfortable engaging with clients.

📋 Key Responsibilities

✅ Write and edit clear, concise, compelling, and high-quality content for websites, ads, social media, videos, blogs, and emails

✅ Reflect an established brand voice in all content created

✅ Review existing content for gaps and quality, and make recommendations for improvements

✅ Proofread copy for colleagues and coordinate brainstorms and project timelines

✅ Implement keyword strategies as recommended by the SEO team and develop content calendars

✅ Stay up-to-date with news, developments, and trends, and communicate findings to clients and colleagues

✅ Support the development of voice and tone guides, brand guides, and attend client status calls as required

ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring strong writing skills, attention to detail, and the ability to think critically about content.

🎯 Required Qualifications

Education: Post-secondary education in Journalism, English, Communications, Advertising, Marketing, Business, or equivalent experience

Experience: 2+ years of copywriting experience

Required Skills:

• Strong creative mindset with the ability to think outside of the box
• Proven experience developing and executing content strategies and campaigns
• Avid interest in implementing new tactics and harnessing the power of new tools
• Demonstrated ability to create and present creative ideas and solutions
• General knowledge and understanding of SEO best practices
• High attention to detail with a keen eye for copy editing
• Strong written and verbal communication skills in English
• Ability to meet deadlines while managing multiple projects concurrently
• Willingness to collaborate with other teams and departments

Preferred Skills:

• Experience with content management systems (CMS)
• Knowledge of HTML and CSS
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience with content management systems and knowledge of HTML/CSS would be beneficial for this role. Fluency in additional languages could also be an asset, particularly for clients with international markets.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Content Strategist role in Halifax, Nova Scotia, the estimated salary range is CAD 60,000 - 80,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Vacation time available on day one, with an extra bonus week during the holidays
• Annual travel credit for non-work-related travel
• Free office snacks and drinks
• 80% premium share option for Group Health Insurance, with a health spending account
• Healthy living account
• Company matching RRSP program
• Top up for Parental/Pregnancy leave
• Remote and flexible work arrangements
• Transit and fitness discounts
• Recreational sports teams
• Learning and development opportunities with a multitude of resources
• Internal recognition programs

Working Hours: Full-time, with a standard workweek of 40 hours. Flexible hours may be available, depending on the team's needs and the employee's arrangement with their manager.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and performance. The benefits listed are subject to change and may be updated based on the company's policies and employee feedback.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services. VERB Interactive focuses on integrated, digitally-led marketing strategies for travel and tourism clients.

Company Size: 201-500 employees. This size allows for a diverse range of projects and opportunities for growth and collaboration.

Founded: 2004. VERB Interactive has over 15 years of experience in the marketing industry, providing a stable and established environment for employees.

Company Description:

• VERB Interactive provides inspired marketing for the best travel experiences
• The team consists of over 220 talented marketers focusing on integrated, digitally-led marketing strategies
• Clients include cruise lines, ferries, hotels, resorts, and destinations, with an international portfolio

Company Specialties:

• Integrated marketing
• Digital marketing
• Content strategy and creation
• SEO and analytics
• Social media marketing

Company Website: http://www.verbinteractive.com/

ASSUMPTION: VERB Interactive's focus on the travel and tourism industry provides unique opportunities for candidates interested in this sector. The company's size and experience make it a stable and established choice for job seekers.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of creative and strategic skills, as well as experience in content strategy and copywriting.

Reporting Structure: The Content Strategist will report directly to the Director of Content and will work closely with the SEO, Analytics, and other content teams.

Work Arrangement: Remote OK. This role can be performed remotely, with the option to work from the Halifax office if preferred.

Growth Opportunities:

• Advancement to Senior Content Strategist or similar roles within the content team
• Expansion into management or leadership positions within the company
• Cross-functional collaboration with other teams to gain a broader understanding of the marketing industry

ASSUMPTION: The Content Strategist role offers opportunities for growth and development within the content team and the company as a whole. Candidates should be proactive in seeking out these opportunities and demonstrating their interest in taking on additional responsibilities.

🌍 Location & Work Environment

Office Type: Hybrid. While this role is remote OK, the Halifax office is available for those who prefer an on-site work environment.

Office Location(s): 1656 Barrington Street, 5th Floor, Halifax, Nova Scotia B3J 0C2, CA

Geographic Context:

• Halifax is the capital of Nova Scotia and the largest city in Atlantic Canada
• The city offers a mix of urban and natural environments, with beaches, parks, and hiking trails nearby
• Halifax has a vibrant cultural scene, with museums, galleries, and festivals throughout the year

Work Schedule: Standard business hours, with flexibility for remote workers to manage their own time.

ASSUMPTION: Halifax offers a unique blend of urban and natural environments, providing opportunities for outdoor activities and cultural experiences. The hybrid work environment allows for flexibility and a balance between on-site and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• Content test or case study to evaluate creative and strategic skills
• Final interview with the Director of Content and other team members

Key Assessment Areas:

• Writing and editing skills
• Content strategy and planning
• Cultural fit and team dynamics
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your content strategy and copywriting work, if available
• Demonstrate your understanding of SEO best practices and your ability to integrate SEO into content creation
• Showcase your creativity and strategic thinking in your application materials

ATS Keywords: Content strategy, copywriting, SEO, brand voice, creative thinking, project management, communication skills, attention to detail, problem-solving, time management, collaboration, digital marketing, data analysis, coaching, proofreading, content development

ASSUMPTION: The application process for this role is likely to involve a combination of online screening, phone or video calls, and content tests or case studies. Applicants should be prepared to demonstrate their writing and editing skills, as well as their ability to develop and execute content strategies.

🛠️ Tools & Technologies

• Content management systems (CMS)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Google Workspace, Microsoft 365)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The tools and technologies required for this role will depend on the specific needs of the client and the project. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Inspired marketing
• Collaboration
• Continuous learning
• Integrity
• Results-driven

Work Style:

• Creative and strategic thinking
• Attention to detail
• Strong communication and collaboration skills
• Ability to manage multiple projects and meet deadlines
• Willingness to learn and adapt to new tools and technologies

Self-Assessment Questions:

• How do you align with VERB Interactive's company values, particularly 'inspired marketing' and 'results-driven'?
• How comfortable are you working in a hybrid or remote work environment, and how do you manage your time and priorities in this setting?
• How do you approach learning and adapting to new tools and technologies, and how have you demonstrated this in previous roles?

ASSUMPTION: VERB Interactive values candidates who are creative, strategic thinkers with strong communication and collaboration skills. Applicants should be comfortable working in a hybrid or remote work environment and be willing to learn and adapt to new tools and technologies.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing creative and strategic thinking with attention to detail and quality control
• Keeping up with industry trends and best practices in content strategy and SEO
• Adapting to the unique needs and preferences of various clients

ASSUMPTION: The Content Strategist role presents unique challenges related to project management, creativity, and adaptability. Candidates should be prepared to manage multiple projects and deadlines, balance creative and strategic thinking with attention to detail, and keep up with industry trends and best practices.

📈 Similar Roles Comparison

• Unlike some content strategy roles, this position requires a strong focus on copywriting and editing, as well as project management
• While the role is remote OK, there may be opportunities for on-site work and collaboration with the Halifax team
• Candidates should consider their long-term career goals and how this role aligns with their desired path in content strategy and marketing

ASSUMPTION: This Content Strategist role offers a unique blend of creative and strategic responsibilities, with a focus on copywriting and editing. Candidates should consider their long-term career goals and how this role aligns with their desired path in content strategy and marketing.

📝 Sample Projects

• Developing a comprehensive content strategy for a new hotel launch, including website copy, blog posts, social media content, and email marketing campaigns
• Creating and implementing a keyword strategy for a destination marketing campaign, resulting in a 30% increase in organic traffic
• Managing a team of junior copywriters to create and edit content for a series of client websites, ensuring brand consistency and high-quality standards

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Content Strategist role, from strategic planning and execution to project management and team leadership.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall content strategy for VERB Interactive and its clients?
• What are the most challenging aspects of this role, and how have previous Content Strategists approached them?
• How does VERB Interactive support the professional development and growth of its employees?
• What are the most rewarding aspects of working as a Content Strategist at VERB Interactive?
• How does the company foster a collaborative and inclusive work environment?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic fit within the company, the challenges and rewards of the position, and the company's commitment to employee growth and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your content strategy and copywriting work, if available
• Prepare for a content test or case study to evaluate your creative and strategic skills
• Follow up with the HR team one week after your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.