📌 Core Information
🔹 Job Title: Content Insights Analyst
🔹 Company: WarnerMedia
🔹 Location: Hong Kong or Singapore
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hong Kong or Singapore)
🚀 Job Overview
Key aspects of this role include:
- Monitoring and reporting on digital Sponsored Features campaigns using CNN’s analytics tools
- Advising stakeholders on campaign performance and optimizing content strategy
- Collaborating with teams to build self-service data dashboards and maintain daily dashboards
- Supporting commercial teams in understanding reporting requirements and sponsorship renewals
- Working with broader Data Analytics, Science, and Insights teams
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Leveraging CNN’s suite of analytics tools to deliver actionable insights about CNN’s digital audience and feature content performance
✅ Supporting concept development and content creation teams by providing analysis and insights to understand CNN’s digital audience and industry trends
✅ Maintaining daily dashboards and tracking sponsorship performance against KPIs
✅ Collaborating with commercial teams to understand reporting requirements to external clients/sponsors and support sponsorship renewals
✅ Collaborating with broader Data Analytics, Science, and Insights teams
ASSUMPTION: This role involves a mix of data analysis, stakeholder communication, and team collaboration, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Computer Science, or a related discipline)
Experience: 1-2 years of work experience in digital analytics or a related role
Required Skills:
- Proven ability to synthesize data from multiple sources, crafting actionable insights and communicating findings to non-data teams
- Attention to detail and accuracy in compiling and analyzing data
- Strong Microsoft Excel and PowerPoint skills
- Solid time management skills and ability to work on multiple projects
- Fluency in English, both written and oral
Preferred Skills:
- Experience with data science programming languages like Python or R
- Familiarity with syndicated tools (e.g., RivalIQ, Sprout Social) and SEO data (e.g., Google Search Console)
- Prior experience in digital media/news field
- Experience working for an international or multi-regional company
ASSUMPTION: While a degree in a relevant field is preferred, equivalent experience and a strong portfolio may be considered.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Content Insights Analyst role with 1-2 years of experience in Hong Kong or Singapore, the estimated salary range is HKD 350,000 - 450,000 (or SGD 60,000 - 80,000) per annum.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM, with a 1-hour lunch break). Occasional flexibility may be required to meet project deadlines or accommodate team members in different time zones.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: WarnerMedia is a leading media and entertainment company, operating in the entertainment providers industry.
Company Size: WarnerMedia has 10,001+ employees, providing ample opportunities for career growth and learning from experienced professionals.
Founded: WarnerMedia was founded in 2018, following the merger of Warner Bros. and Discovery, Inc.
Company Description:
- WarnerMedia is a global leader in the creation and distribution of award-winning entertainment, news, and sports content across various platforms and territories
- The company houses iconic brands such as CNN, HBO, Warner Bros., and Discovery Channel, among others
- WarnerMedia is committed to fostering a diverse and inclusive workplace that values creativity, innovation, and collaboration
Company Specialties:
- Media and entertainment
- Content creation and distribution
- News and sports programming
- Global brand management
Company Website: careers.wbd.com
ASSUMPTION: WarnerMedia's extensive portfolio of brands and global presence offer unique opportunities for career growth and exposure to diverse content and audiences.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals seeking to establish themselves in the digital analytics field, with opportunities for growth and advancement within the company.
Reporting Structure: The Content Insights Analyst will report directly to the Content Insights Manager and collaborate with various teams, including commercial teams and Features Editors.
Work Arrangement: This role is on-site, with the option to work in either Hong Kong or Singapore. Occasional remote work may be possible, depending on team needs and project requirements.
Growth Opportunities:
- Expanding skills and expertise in data analysis, visualization, and storytelling
- Gaining experience working with high-profile brands and content
- Developing relationships with stakeholders across various teams and regions
- Potential opportunities for internal promotions or transfers within the company
ASSUMPTION: This role provides a strong foundation for a career in digital analytics, with ample opportunities for growth and development within WarnerMedia.
🌍 Location & Work Environment
Office Type: WarnerMedia's offices are modern, collaborative workspaces designed to foster creativity and innovation.
Office Location(s): Hong Kong or Singapore
Geographic Context:
- Hong Kong: A vibrant, multicultural city with a thriving media and entertainment industry
- Singapore: A global financial hub with a strong focus on technology and innovation
Work Schedule: Standard office hours with occasional flexibility required to meet project deadlines or accommodate team members in different time zones.
ASSUMPTION: Both Hong Kong and Singapore offer exciting opportunities for personal and professional growth, with vibrant cultures and diverse communities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the Content Insights Manager and other team members
- Final interview with the hiring manager or a senior team member
Key Assessment Areas:
- Data analysis and visualization skills
- Communication and presentation skills
li>Problem-solving and critical thinking abilities
- Cultural fit and alignment with WarnerMedia's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your data analysis and visualization work to showcase during the interview
- Research WarnerMedia and the CNN brand to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Digital Analytics, Data Visualization, Data Synthesis, Microsoft Excel, PowerPoint, Attention to Detail, Time Management, Audience Analytics, SEO, Data Science, Collaboration, Dashboard Creation, Content Strategy, Trend Analysis, Reporting, Communication
ASSUMPTION: WarnerMedia's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- CNN's suite of analytics tools (e.g., Adobe Analytics, Google Analytics)
- Data visualization tools (e.g., Tableau, Domo, Looker, Power BI)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Creativity: Encouraging innovation and original thinking
- Inclusion: Fostering a diverse and inclusive workplace
- Integrity: Acting with honesty and accountability
- Quality: Delivering excellence in all aspects of our work
- Respect: Valuing and appreciating the unique contributions of each team member
Work Style:
- Collaborative: Working closely with various teams to achieve common goals
- Data-driven: Making informed decisions based on data and analytics
- Adaptable: Embracing change and continuous learning
- Results-oriented: Focusing on delivering meaningful outcomes
Self-Assessment Questions:
- How do your personal values align with WarnerMedia's guiding principles?
- Can you provide an example of a time when you used data to drive a business decision or improve a process?
- How do you approach working with diverse teams and stakeholders with varying levels of data literacy?
ASSUMPTION: WarnerMedia places a strong emphasis on cultural fit and seeks candidates who align with their values and work style.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders with competing priorities
- Working with large datasets and ensuring data accuracy and integrity
- Communicating complex data insights to non-technical stakeholders effectively
- Adapting to changes in team structures, priorities, or work arrangements
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional market research roles, this position focuses specifically on digital Sponsored Features campaigns and content strategy
- WarnerMedia's global presence offers unique opportunities for exposure to diverse content and audiences
- Career progression may involve moving into more senior analytics roles or transitioning into content strategy or commercial teams
ASSUMPTION: This role offers a unique blend of data analysis, stakeholder communication, and content strategy, setting it apart from similar roles in the industry.
📝 Sample Projects
- Analyzing CNN's digital audience trends to inform content strategy and optimize feature content performance
- Developing and maintaining self-service data dashboards to track sponsorship performance and KPIs
- Collaborating with commercial teams to create client-facing presentations on editorial insights and campaign performance
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Content Insights team?
- How does this role contribute to CNN's overall content strategy and commercial success?
- What opportunities are there for professional development and growth within the company?
- How does WarnerMedia support work-life balance for its employees?
- What is the typical career path for someone in this role, and what opportunities exist for progression?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your data analysis and visualization work to showcase during the interview
- Research WarnerMedia and the CNN brand to demonstrate your enthusiasm and understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
