Content Insights Analyst

📌 Core Information

🔹 Job Title: Content Insights Analyst

🔹 Company: Warner Bros. Discovery

🔹 Location: Hong Kong, Singapore

🔹 Job Type: Full-time

🔹 Category: Entertainment Providers

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hong Kong or Singapore)

🚀 Job Overview

Key aspects of this role include:

• Monitoring and reporting on digital Sponsored Features campaigns using CNN’s analytics tools
• Advising stakeholders on campaign performance against key KPIs
• Collaborating with team members on building self-service data dashboards
• Analyzing editorial output to help editors optimize content strategy

ASSUMPTION: This role requires a strong understanding of digital analytics and the ability to translate data into actionable insights to support content decision-making and strategies.

📋 Key Responsibilities

✅ Leverage CNN’s suite of analytics tools to deliver actionable insights about CNN’s digital audience and feature content performance

✅ Support concept development and content creation teams by providing analysis and insights to understand CNN’s digital audience and industry trends

✅ Support the maintenance of daily dashboards and track sponsorship performance against KPIs

✅ Collaborate with commercial teams to understand reporting requirements to external clients/sponsors and support sponsorship renewals

✅ Collaborate with broader Data Analytics, Science, and Insights teams

ASSUMPTION: This role requires strong attention to detail, accuracy in compiling and analyzing data, and excellent communication skills to convey findings to non-data teams.

🎯 Required Qualifications

Education: Not specified

Experience: 1-2 years of work experience in digital analytics or related role

Required Skills:

• Experience with digital analytics tools like Adobe Analytics, Google Analytics, or similar
• Experience with data viz tools like Tableau, Domo, Looker, Power BI or similar
• Proven ability to synthesize data from multiple sources, crafting actionable insights and communicating findings to non-data teams
• Attention to detail and accuracy in compiling and analyzing data
• Strong Microsoft Excel and PowerPoint skills
• Solid time management skills and ability to work on multiple projects
• Fluency in English, both written and oral

Preferred Skills:

• Experience with data science programming languages like Python or R
• Familiarity with syndicated tools (e.g., RivalIQ, Sprout Social) and SEO data (e.g., Google Search Console)
• Prior experience in digital media/news field
• Experience working for an international or multi-regional company

ASSUMPTION: Candidates should have a strong enthusiasm for digital audience analytics and a demonstrated ability to uncover trends and provide insights that support content decision-making and strategies.

💰 Compensation & Benefits

Salary Range: Industry standard for a Content Insights Analyst role in Hong Kong or Singapore with 1-2 years of experience is HKD 350,000 - 450,000 (USD 45,000 - 58,000) per annum. This estimate is based on market research and may vary depending on the candidate's skills and experience.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM local time). Occasional flexibility may be required to accommodate meetings with global teams.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers. Warner Bros. Discovery is a global leader in media and entertainment, with a portfolio of iconic content and beloved brands.

Company Size: 10,001+ employees. As a large organization, Warner Bros. Discovery offers a wide range of opportunities for growth and collaboration.

Founded: WarnerMedia was founded in 2019, following the merger of Warner Bros. and Discovery, Inc. The company has a rich history dating back to the early 20th century.

Company Description:

• Warner Bros. Discovery is a global leader in media and entertainment, with a portfolio of iconic content and beloved brands.
• The company offers a wide range of opportunities for growth and collaboration, with a focus on innovation and creativity.
• Warner Bros. Discovery is committed to championing inclusion and building a workforce that reflects a wide array of perspectives, backgrounds, and experiences.

Company Specialties:

• Media and entertainment
• Content creation and distribution
• Digital and streaming services
• Global operations and partnerships

Company Website: careers.wbd.com

ASSUMPTION: Warner Bros. Discovery is a well-established company with a strong focus on innovation, creativity, and inclusion. The company offers a wide range of opportunities for growth and collaboration, with a global presence and a diverse portfolio of iconic content and beloved brands.

📊 Role Analysis

Career Level: Entry-level to mid-level. This role is suitable for candidates with 1-2 years of experience in digital analytics or a related field.

Reporting Structure: The Content Insights Analyst will report to the Content Insights Manager and collaborate with various teams, including commercial teams, Features Editors, and broader Data Analytics, Science, and Insights teams.

Work Arrangement: On-site (Hong Kong or Singapore). This role may require occasional flexibility to accommodate meetings with global teams.

Growth Opportunities:

• Progression to senior analyst or manager roles within the Data Analytics, Science, and Insights teams
• Expansion into related fields, such as content strategy, commercial operations, or data science
• Opportunities to work on high-impact projects and gain exposure to senior leadership

ASSUMPTION: This role offers strong growth potential, with opportunities to develop skills and advance within the organization. Candidates should be proactive in seeking out growth opportunities and taking on new challenges.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with state-of-the-art technology and amenities.

Office Location(s): Hong Kong, Singapore

Geographic Context:

• Hong Kong: A vibrant, multicultural city with a strong business environment and a high quality of life.
• Singapore: A global financial hub with a multicultural population, excellent infrastructure, and a high standard of living.

Work Schedule: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM local time). Occasional flexibility may be required to accommodate meetings with global teams.

ASSUMPTION: Both Hong Kong and Singapore offer excellent work environments with a high quality of life, strong business ecosystems, and diverse cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Data analysis and visualization skills
• Communication and presentation skills
• Problem-solving and critical thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the technical assessment or case study by brushing up on your data analysis and visualization skills
• Research Warner Bros. Discovery and the Content Insights Analyst role to demonstrate your enthusiasm and understanding of the company and the position

ATS Keywords: Digital Analytics, Data Visualization, Adobe Analytics, Google Analytics, Tableau, Domo, Looker, Power BI, Data Synthesis, Microsoft Excel, Microsoft PowerPoint, Time Management, English Fluency

ASSUMPTION: The application process for this role may involve a phone or video screen with the hiring manager, a technical assessment or case study, and a final interview with the team. Candidates should be prepared to demonstrate their data analysis and visualization skills, communication and presentation skills, problem-solving and critical thinking, and cultural fit and alignment with company values.

🛠️ Tools & Technologies

• Adobe Analytics
• Google Analytics
• Tableau
• Domo
• Looker
• Power BI
• Microsoft Excel
• Microsoft PowerPoint

ASSUMPTION: This role requires proficiency in digital analytics tools, data visualization tools, and Microsoft Office Suite. Candidates should have experience with at least one of the listed tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Innovation
• Collaboration
• Inclusion
• Integrity
• Excellence

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and proactive

Self-Assessment Questions:

• Do you have a strong enthusiasm for digital audience analytics and a demonstrated ability to uncover trends and provide insights that support content decision-making and strategies?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with global teams?
• Do you have strong attention to detail, accuracy in compiling and analyzing data, and excellent communication skills to convey findings to non-data teams?

ASSUMPTION: Warner Bros. Discovery values creativity, innovation, collaboration, inclusion, integrity, and excellence. Candidates should be data-driven and analytical, collaborative and team-oriented, adaptable and flexible, and results-focused and proactive. They should also have a strong enthusiasm for digital audience analytics and a demonstrated ability to uncover trends and provide insights that support content decision-making and strategies.

⚠️ Potential Challenges

• Working with large datasets and complex analytics tools may present technical challenges
• Collaborating with global teams may require flexibility in work hours and communication
• Keeping up with industry trends and best practices in digital analytics may require continuous learning and adaptation
• Balancing multiple projects and priorities may present time management challenges

ASSUMPTION: This role may present technical, collaborative, and adaptive challenges. Candidates should be comfortable working with large datasets and complex analytics tools, collaborating with global teams, keeping up with industry trends, and balancing multiple projects and priorities.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on digital audience analytics and feature content performance for CNN
• Industry-specific context: The entertainment industry is highly competitive and dynamic, with a constant need for innovation and adaptation
• Career path comparison: This role offers strong growth potential, with opportunities to develop skills and advance within the organization

ASSUMPTION: This role differs from related positions in its focus on digital audience analytics and feature content performance for CNN. The entertainment industry is highly competitive and dynamic, with a constant need for innovation and adaptation. This role offers strong growth potential, with opportunities to develop skills and advance within the organization.

📝 Sample Projects

• Analyzing editorial output to optimize content strategy for a specific CNN feature
• Building a self-service data dashboard to track sponsorship performance against KPIs for CNN’s digital Sponsored Features campaigns
• Collaborating with commercial teams to understand reporting requirements to external clients/sponsors and support sponsorship renewals

ASSUMPTION: These sample projects are specific to the Content Insights Analyst role at CNN, focusing on digital audience analytics, feature content performance, and collaboration with commercial teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the Content Insights team and how this role fits within the broader organization?
• How does this role support the overall content strategy and commercial goals for CNN?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Warner Bros. Discovery support the growth and development of employees in this role?
• What are the key challenges facing the Content Insights team and how can this role contribute to addressing them?

ASSUMPTION: These key questions are designed to help candidates understand the team structure and dynamics, the role's impact on content strategy and commercial goals, the priorities for the first 90 days, the company's support for employee growth and development, and the key challenges facing the Content Insights team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the technical assessment or case study by brushing up on your data analysis and visualization skills
• Research Warner Bros. Discovery and the Content Insights Analyst role to demonstrate your enthusiasm and understanding of the company and the position
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.