Content Insights Analyst

📌 Core Information

🔹 Job Title: Content Insights Analyst

🔹 Company: Warner Bros. Discovery

🔹 Location: Hong Kong, Singapore

🔹 Job Type: Full-Time

🔹 Category: Content & Media

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 1-2 years

🔹 Remote Status: On-site (Hong Kong or Singapore)

🚀 Job Overview

Key aspects of this role include:

• Monitoring and reporting on digital Sponsored Features campaigns
• Collaborating with global teams to build self-service data dashboards
• Analyzing editorial output to optimize content strategy
• Advising stakeholders on campaign performance and targets
• Leading internal and client-facing discussions on editorial insights

ASSUMPTION: This role requires a strong understanding of digital analytics tools and the ability to translate data into actionable insights for non-data teams.

📋 Key Responsibilities

✅ Leverage CNN’s suite of analytics tools to deliver actionable insights about CNN’s digital audience and feature content performance

✅ Support concept development and content creation teams by providing analysis and insights to understand CNN’s digital audience and industry trends

✅ Support the maintenance of daily dashboards and track sponsorship performance against KPIs

✅ Collaborate with commercial teams to understand reporting requirements to external clients/sponsors and support sponsorship renewals

✅ Collaborate with broader Data Analytics, Science, and Insights teams

ASSUMPTION: This role requires strong attention to detail and accuracy in compiling and analyzing data, as well as solid time management skills to work on multiple projects.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline)

Experience: 1-2 years of work experience in digital analytics or a related role

Required Skills:

• Experience with digital analytics tools like Adobe Analytics, Google Analytics, or similar
• Experience with data viz tools like Tableau, Domo, Looker, Power BI or similar
• Proven ability to synthesize data from multiple sources, crafting actionable insights and communicating findings to non-data teams
• Attention to detail and accuracy in compiling and analyzing data
• Strong Microsoft Excel and PowerPoint skills
• Solid time management skills and ability to work on multiple projects
• Fluency in English, both written and oral

Preferred Skills:

• Experience with data science programming languages like Python or R
• Familiarity with syndicated tools (e.g., RivalIQ, Sprout Social) and SEO data (e.g., Google Search Console)
• Prior experience in digital media/news field
• Experience working for an international or multi-regional company

ASSUMPTION: While not explicitly stated, a strong understanding of the media industry and its trends would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: HKD 350,000 - 450,000 per annum (Based on market research for similar roles in Hong Kong and Singapore)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Warner Bros. Discovery products and services
• Opportunities for professional development and career growth

Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Hong Kong and Singapore. Actual compensation may vary based on factors such as experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Warner Bros. Discovery operates in the entertainment industry, with a focus on creating and distributing premium content across various platforms.

Company Size: With over 500,000 employees worldwide, Warner Bros. Discovery is a large corporation that offers numerous opportunities for career growth and development.

Founded: Warner Bros. Discovery was founded in 2022 through the merger of WarnerMedia and Discovery, Inc.

Company Description:

• Warner Bros. Discovery is a leading global entertainment company that creates and distributes a wide range of content, including television shows, movies, and digital offerings.
• The company's portfolio includes iconic brands such as CNN, HBO, Warner Bros., Discovery Channel, and HGTV, among many others.
• Warner Bros. Discovery is committed to fostering a diverse and inclusive workplace that reflects the communities it serves.

Company Specialties:

• Content creation and production
• Distribution and licensing
• Digital and streaming services
• News and information
• Sports and live events

Company Website: www.wbd.com

ASSUMPTION: Warner Bros. Discovery's large size and global presence offer applicants the opportunity to work on high-profile projects and collaborate with talented professionals from around the world.

📊 Role Analysis

Career Level: This role is suitable for early-career professionals seeking to establish themselves in the digital analytics field.

Reporting Structure: The Content Insights Analyst will report to the Content Insights Manager and collaborate with global teams, including commercial teams and editorial staff.

Work Arrangement: This role is on-site, with the option for occasional remote work. The specific work arrangement may vary depending on the location (Hong Kong or Singapore).

Growth Opportunities:

• Advancement to senior analyst or manager roles within the data analytics team
• Transition to other roles within Warner Bros. Discovery, such as content strategy or editorial positions
• Opportunities to work on high-profile projects and collaborate with industry leaders

ASSUMPTION: Given the global nature of Warner Bros. Discovery and the diverse range of content it produces, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Warner Bros. Discovery's offices in Hong Kong and Singapore are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): Hong Kong - 41 Heung Yip Road, Kowloon Bay, Hong Kong; Singapore - 1 Fusionopolis Place, #07-01, Singapore 138522

Geographic Context:

• Hong Kong: A vibrant, multicultural city with a strong focus on technology and innovation, offering numerous opportunities for professional networking and development.
• Singapore: A global hub for business and finance, with a thriving media and entertainment industry, providing ample opportunities for career growth and advancement.

Work Schedule: The work schedule for this role is Monday to Friday, with standard business hours. Occasional flexibility may be required to accommodate global team meetings and deadlines.

ASSUMPTION: Both Hong Kong and Singapore offer dynamic, multicultural work environments that can provide unique challenges and opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final round interview with the team

Key Assessment Areas:

• Data analysis and interpretation skills
• Communication and presentation skills
• Problem-solving abilities
• Cultural fit and alignment with Warner Bros. Discovery's values

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on digital analytics and data visualization
• Prepare a strong cover letter that demonstrates your enthusiasm for the role and the company
• Be ready to discuss your approach to data analysis and how you've used data to drive insights in previous roles

ATS Keywords: Digital Analytics, Data Visualization, Data Analysis, Adobe Analytics, Google Analytics, Tableau, Power BI, Microsoft Excel, Microsoft PowerPoint, Attention to Detail, Time Management, Communication, Python, R, SEO, Digital Media, Audience Analytics, Dashboard Creation, Trend Analysis, Content Strategy

ASSUMPTION: Warner Bros. Discovery's application process may vary depending on the specific role and location, but generally, candidates can expect a thorough evaluation of their technical skills and cultural fit.

🛠️ Tools & Technologies

• Adobe Analytics
• Google Analytics
• Tableau
• Domo
• Looker
• Power BI
• Microsoft Excel
• Microsoft PowerPoint
• Python
• R
• Syndicated tools (e.g., RivalIQ, Sprout Social)
• SEO data (e.g., Google Search Console)

ASSUMPTION: While not explicitly stated, familiarity with industry-standard data analytics and visualization tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Storytelling: We believe in the power of storytelling to connect and inspire
• Innovation: We foster a culture of creativity and continuous learning
• Collaboration: We work together to achieve our goals and celebrate our successes
• Integrity: We act with honesty and integrity in all that we do
• Diversity & Inclusion: We value and embrace diversity in all its forms

Work Style:

• Data-driven: We make decisions based on data and insights
• Global: We operate in a global environment and collaborate with teams worldwide
• Agile: We adapt to change and embrace new challenges

Self-Assessment Questions:

• Do you have a strong passion for storytelling and a deep understanding of the media industry?
• Are you comfortable working in a global, collaborative environment and adapting to different time zones?
• Do you have a proven track record of using data to drive insights and inform decision-making?

ASSUMPTION: Warner Bros. Discovery values candidates who are passionate about storytelling, data-driven, and comfortable working in a global, collaborative environment.

⚠️ Potential Challenges

• Working with large datasets and complex analytics tools may present technical challenges
• Collaborating with global teams may require flexibility and adaptability to different time zones and work styles
• Keeping up with the fast-paced nature of the media industry may present challenges for less experienced candidates
• Balancing multiple projects and deadlines may require strong time management skills

ASSUMPTION: These challenges can be overcome with strong technical skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to other digital analytics roles, this position places a stronger emphasis on content strategy and editorial insights
• Within Warner Bros. Discovery, this role is similar to other content insights or analytics positions, but may offer more focus on editorial content and sponsorship performance
• Career progression in this role may lead to opportunities in content strategy, editorial, or other data analytics positions within the company

ASSUMPTION: This role offers a unique blend of digital analytics and content strategy, providing a strong foundation for a career in the media industry.

📝 Sample Projects

• Analyzing the performance of a high-profile CNN digital campaign and presenting insights to stakeholders
• Developing a self-service dashboard to track key metrics for CNN's editorial content and sponsorship performance
• Conducting a comprehensive analysis of CNN's audience trends and providing recommendations to optimize content strategy

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Content Insights Analyst role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader organization?
• How does this role contribute to CNN's overall content strategy and business goals?
• What opportunities are there for professional development and growth within the company?
• How does Warner Bros. Discovery support work-life balance for its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://warnerbros.wd5.myworkdayjobs.com/global/job/Hong-Kong-41-Heung-Yip-Road/Content-Insights-Analyst_R000095619
• Tailor your resume to highlight relevant experience and skills, with a focus on digital analytics and data visualization
• Prepare a strong cover letter that demonstrates your enthusiasm for the role and the company, and addresses the required qualifications and skills
• Be ready to discuss your approach to data analysis and how you've used data to drive insights in previous roles
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.