📌 Core Information
🔹 Job Title: Content Insights Analyst
🔹 Company: Warner Bros. Discovery (WBD)
🔹 Location: Hong Kong or Singapore
🔹 Job Type: Full-Time
🔹 Category: Content & Media
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site (Hong Kong or Singapore)
🚀 Job Overview
Key aspects of this role include:
- Monitoring and reporting on digital Sponsored Features campaigns' performance using CNN's analytics tools
- Advising stakeholders on campaign performance against key KPIs
- Collaborating with team members to build self-service data dashboards
- Analyzing editorial output to optimize content strategy
- Supporting commercial teams and client-facing discussions on editorial insights
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to translate data into actionable insights for non-data teams.
📋 Key Responsibilities
✅ Leverage CNN’s suite of analytics tools to deliver actionable insights about CNN’s digital audience and feature content performance
✅ Support concept development and content creation teams by providing analysis and insights to understand CNN’s digital audience and industry trends
✅ Support the maintenance of daily dashboards and track sponsorship performance against KPIs
✅ Collaborate with commercial teams to understand reporting requirements to external clients/sponsors and support sponsorship renewals
✅ Collaborate with broader Data Analytics, Science, and Insights teams
ASSUMPTION: This role involves working with multiple teams and stakeholders, requiring strong collaboration and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline)
Experience: 1-2 years of work experience in digital analytics or a related role
Required Skills:
- Proven ability to synthesize data from multiple sources, crafting actionable insights
- Strong Microsoft Excel and PowerPoint skills
- Solid time management skills and ability to work on multiple projects
- Fluency in English, both written and oral
Preferred Skills:
- Experience with data science programming languages like Python or R
- Familiarity with syndicated tools (e.g., RivalIQ, Sprout Social) and SEO data (e.g., Google Search Console)
- Prior experience in digital media/news field
- Experience working for an international or multi-regional company
ASSUMPTION: While a degree in a related field is preferred, relevant work experience and skills are equally important for this role.
💰 Compensation & Benefits
Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is SGD 60,000 - 80,000 per annum in Singapore, or HKD 450,000 - 600,000 per annum in Hong Kong. Final offers will be determined based on the candidate's qualifications and experience.
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee discounts on WBD products and services
- Paid time off and flexible work arrangements
- Opportunities for professional development and growth
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM, with a one-hour lunch break). Occasional flexibility may be required to accommodate meetings with global teams.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Warner Bros. Discovery (WBD) is a leading global media and entertainment company that creates and distributes premium content across various platforms. It operates in the highly competitive and rapidly evolving media landscape.
Company Size: WBD is a large organization with over 500,000 employees globally. This size offers numerous opportunities for career growth and exposure to diverse teams and projects.
Founded: WBD was founded in 2022 through the merger of WarnerMedia and Discovery, Inc. The company has a rich history dating back to the early 20th century, with iconic brands such as Warner Bros., HBO, CNN, and Discovery Channel.
Company Description:
- WBD is home to a vast portfolio of iconic content and beloved brands, including HBO, CNN, TNT, TBS, Warner Bros., Discovery Channel, HGTV, Food Network, and many more.
- The company operates in over 200 countries and territories worldwide, reaching approximately 4.4 billion people per month.
- WBD is committed to creating a workplace that reflects the diversity of its global audience and fostering an inclusive culture where everyone can thrive.
Company Specialties:
- Content creation and distribution across various platforms, including television, film, streaming, and digital media
- News and information services through CNN and other news outlets
- Sports programming and live events through Turner Sports and other properties
- Global licensing and merchandising opportunities
Company Website: www.wbd.com
ASSUMPTION: Working for a large, global media and entertainment company like WBD offers unique opportunities and challenges, with a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the content insights and analytics field. It offers opportunities for growth and development within the organization.
Reporting Structure: The Content Insights Analyst will report directly to the Content Insights Manager and work closely with various teams, including commercial teams, features editors, and data analytics colleagues.
Work Arrangement: This role is on-site, with the option to work in either Hong Kong or Singapore. The position may require occasional flexibility to accommodate meetings with global teams.
Growth Opportunities:
- Progression to senior analyst or manager roles within the content insights team
- Expansion into related fields, such as data science, content strategy, or commercial roles
- Opportunities to work on high-profile projects and collaborate with diverse teams across the organization
ASSUMPTION: This role provides a strong foundation for a career in content insights and analytics, with numerous opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with state-of-the-art technology and amenities
Office Location(s): Hong Kong or Singapore
Geographic Context:
- Hong Kong: A vibrant, multicultural city with a strong business hub, offering a mix of Eastern and Western influences
- Singapore: A global city known for its multiculturalism, cleanliness, and efficient infrastructure, with a strong focus on technology and innovation
Work Schedule: Standard office hours with occasional flexibility required for global team meetings
ASSUMPTION: Both Hong Kong and Singapore offer unique cultural experiences and opportunities for personal and professional growth. The work environment at WBD is collaborative, inclusive, and focused on employee development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final interview with the Content Insights Manager and/or other team members
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with WBD's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the technical assessment or case study presentation by brushing up on your data analysis skills and familiarizing yourself with CNN's analytics tools
- Research WBD and CNN to demonstrate your enthusiasm for the role and understanding of the company's mission and values
ATS Keywords: Digital Analytics, Data Visualization, Adobe Analytics, Google Analytics, Tableau, Domo, Looker, Power BI, Microsoft Excel, Microsoft PowerPoint, Data Synthesis, Attention to Detail, Time Management, Content Strategy, Audience Insights, SEO
ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, communication abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- CNN's suite of analytics tools (e.g., Adobe Analytics, Google Analytics)
- Data visualization tools (e.g., Tableau, Domo, Looker, Power BI)
- Microsoft Office Suite (Excel, PowerPoint)
- Programming languages (e.g., Python, R) – preferred but not required
ASSUMPTION: Familiarity with CNN's analytics tools and data visualization software is essential for this role. While programming languages are not required, they can be beneficial for more advanced data analysis and manipulation.
👔 Cultural Fit Considerations
Company Values:
- Storytelling: We believe in the power of storytelling to connect and inspire
- Innovation: We foster a culture of creativity and continuous learning
- Collaboration: We work together, across boundaries, to generate great ideas
- Accountability: We take personal responsibility for our actions and their outcomes
- Empowerment: We value everyone's contribution and encourage our colleagues to bring their authentic selves to work
Work Style:
- Data-driven: We make decisions based on data and insights
- Agile: We adapt quickly to change and embrace new challenges
- Inclusive: We foster a culture of belonging and respect for all
- Global: We operate as one global team, collaborating across time zones and cultures
Self-Assessment Questions:
- Do I have a strong passion for storytelling and a desire to connect with audiences through compelling content?
- Am I comfortable working in a fast-paced, dynamic environment and adapting to change quickly?
- Do I thrive in collaborative settings and enjoy working with diverse teams to achieve common goals?
- Am I accountable for my actions and committed to delivering high-quality work?
- Do I embrace diversity and inclusion, and am I eager to learn from and work with colleagues from various backgrounds and cultures?
ASSUMPTION: WBD values a diverse and inclusive workforce that reflects the global audience it serves. Candidates who align with the company's values and demonstrate a strong work ethic and commitment to collaboration will thrive in this environment.
⚠️ Potential Challenges
- Working with large datasets and complex analytics tools may present technical challenges
- Balancing multiple projects and priorities may require strong time management and organizational skills
- Occasional flexibility may be required to accommodate meetings with global teams, potentially impacting work-life balance
- Working in a fast-paced, dynamic media environment may present unique challenges and demands
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges that require strong analytical skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other content insights roles, this position offers a unique focus on editorial features and sponsorship performance, with a global scope
- Industry-specific context: The media and entertainment industry is highly competitive and rapidly evolving, with a strong emphasis on data-driven decision-making and innovation
- Career path comparison: This role provides a strong foundation for a career in content insights and analytics, with opportunities for growth and development within the organization
ASSUMPTION: This role offers a unique blend of content insights, analytics, and commercial focus, with a global scope and opportunities for career growth within the organization.
📝 Sample Projects
- Analyzing editorial output to optimize content strategy for a specific region or topic area
- Developing and maintaining self-service data dashboards to track sponsorship performance and key KPIs
- Conducting regular campaign performance reviews and presenting insights to stakeholders to inform content strategies and commercial decisions
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for this role, highlighting the importance of data-driven decision-making and collaboration with various teams.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a Content Insights Analyst and how this role fits into the broader content strategy and commercial teams?
- How does this role collaborate with features editors and commercial teams to optimize content strategies and sponsorship performance?
- What opportunities are there for professional development and growth within the content insights team and the broader organization?
- How does WBD support work-life balance for employees, particularly in a role that may require occasional flexibility for global team meetings?
- Can you provide an example of a recent content insights project or initiative that has driven meaningful impact for CNN or WBD?
ASSUMPTION: These key questions help candidates better understand the role's responsibilities, dynamics, and opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the WBD Careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your analytical skills, attention to detail, and enthusiasm for data-driven storytelling
- Prepare for the technical assessment or case study presentation by brushing up on your data analysis skills and familiarizing yourself with CNN's analytics tools
- Research WBD and CNN to demonstrate your enthusiasm for the role and understanding of the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
