📌 Core Information
🔹 Job Title: Content Intern - IG & TikTok Focus
🔹 Company: Club Kuma (Everything HR)
🔹 Location: Santa Monica, California, United States
🔹 Job Type: Intern
🔹 Category: Marketing & Communications
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Entry-level
🔹 Remote Status: Hybrid (Flexible work schedule)
🚀 Job Overview
Key aspects of this role include:
- Creating and editing engaging short-form video content for TikTok, Instagram, and other social platforms.
- Collaborating with the team to develop story-driven, emotionally resonant content that enhances the brand narrative.
- Staying up-to-date with social media trends and best practices to create relevant, stylish, and culturally aware content.
- Engaging with the community by responding to comments, DMs, and participating in trends to increase brand visibility.
- Supporting influencer collaborations and outreach to ensure brand alignment.
ASSUMPTION: This role is ideal for recent graduates or students pursuing degrees in Marketing, Communications, Film, Media, or related fields, seeking hands-on experience in a dynamic and growing fragrance brand.
📋 Key Responsibilities
✅ Assist in conceptualizing, creating, and editing engaging short-form video content for TikTok, Instagram Reels, and other social platforms that reflect the brand's fearless, sophisticated, and spirited personality.
✅ Stay up-to-date with social media trends, viral challenges, and best practices to create relevant, stylish, and culturally aware content.
✅ Collaborate with the team to develop story-driven, emotionally resonant content that enhances the brand narrative.
✅ Capture behind-the-scenes content, product demos, tutorials, and user-generated content to showcase the fragrance line in an organic, lived-in, and aspirational way.
✅ Engage with the community by responding to comments, DMs, and participating in trends to increase brand visibility while maintaining a genuine and bold brand voice.
✅ Assist in content scheduling and basic analytics reporting to track performance, learning to optimize content based on engagement insights.
✅ Support influencer collaborations and outreach by helping coordinate content and partnership details, ensuring brand alignment.
ASSUMPTION: The role requires strong storytelling abilities, an eye for candid, cinematic, and refined aesthetics, and excellent written and verbal communication skills to reflect the brand's bold, confident, yet accessible voice.
🎯 Required Qualifications
Education: Currently pursuing or recently completed a degree in Marketing, Communications, Film, Media, or a related field.
Experience: No formal experience required, but experience managing personal or brand social media accounts is a plus.
Required Skills:
- Basic video editing skills (CapCut, Adobe Premiere, or similar tools preferred).
- Strong storytelling ability and a knack for authentic, emotion-driven content that aligns with Frankly Fragrances' visual and messaging guidelines.
- Excellent written and verbal communication skills that reflect the brand's bold, confident, yet accessible voice.
- Ability to work independently and collaboratively in a fast-paced, creative environment.
Preferred Skills:
- Passion for fragrance, beauty, fashion, and lifestyle content with a deep understanding of TikTok and Instagram.
ASSUMPTION: The ideal candidate will have a genuine interest in fragrance and storytelling, with a strong portfolio of elevated, story-driven content.
💰 Compensation & Benefits
Salary Range: $17.81 per hour. This is an entry-level internship with potential for full-time employment as the brand grows.
Benefits:
- Hands-on experience in a dynamic and growing fragrance brand.
- Opportunity to build a strong portfolio of elevated, story-driven content.
- Flexible work schedule with hybrid/remote options.
- Free fragrances and exclusive brand perks.
Working Hours: Full-time (40 hours per week) with flexible scheduling options.
ASSUMPTION: The compensation and benefits package is competitive for an entry-level internship in the fragrance industry, with a focus on providing valuable experience and growth opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Fragrance and Beauty
Company Size: 2-10 employees. As a small company, Club Kuma offers a close-knit, collaborative work environment where interns can have a significant impact on the brand's growth.
Founded: Club Kuma was founded in Gurugram, India, and has since expanded to the United States, with a focus on creating elevated fragrances at an accessible price while telling compelling stories through scent.
Company Description:
- Club Kuma is a creative studio that collaborates with clients and creators to brand, design, and manufacture award-winning hero products.
- Their newest in-house project is Frankly (smellfrankly.com), a fragrance brand that aims to create elevated fragrances at an accessible price while telling compelling stories through scent.
- The company values authenticity, creativity, and collaboration, providing an ideal environment for interns to learn and grow.
Company Specialties:
- Fragrance development and manufacturing
- Branding and design
- Social media management and content creation
Company Website: smellfrankly.com
ASSUMPTION: Club Kuma's focus on storytelling and authenticity makes it an attractive opportunity for creative individuals seeking to break into the fragrance industry.
📊 Role Analysis
Career Level: Entry-level. This internship is an excellent starting point for individuals interested in pursuing careers in content creation, social media management, or marketing within the fragrance industry.
Reporting Structure: The Content Intern will report directly to the Content Manager and work closely with the marketing and creative teams.
Work Arrangement: Hybrid. The intern will have the opportunity to work both on-site and remotely, with a flexible work schedule that accommodates their academic commitments.
Growth Opportunities:
- Potential for full-time employment as the brand continues to grow.
- Opportunity to build a strong portfolio of elevated, story-driven content.
- Exposure to various aspects of the fragrance industry, including content creation, social media management, and influencer outreach.
ASSUMPTION: The internship offers valuable experience and growth opportunities, with the potential for long-term career development within the company.
🌍 Location & Work Environment
Office Type: Creative studio. Club Kuma's office is a dynamic and collaborative workspace designed to foster creativity and innovation.
Office Location(s): Santa Monica, California, United States
Geographic Context:
- Santa Monica is a coastal city in California, known for its beaches, parks, and vibrant arts scene.
- The city offers a diverse range of cultural experiences, making it an ideal location for individuals interested in fashion, beauty, and lifestyle content.
- Club Kuma's office is centrally located, with easy access to public transportation and nearby amenities.
Work Schedule: Full-time (40 hours per week) with flexible scheduling options to accommodate the intern's academic commitments.
ASSUMPTION: The work environment is collaborative, creative, and fast-paced, with a strong emphasis on storytelling and authenticity.
💼 Interview & Application Insights
Typical Process:
- Submit your resume, a short cover letter, and examples of your social media work (TikTok, Instagram Reels, or portfolio).
- Initial screening and phone/Zoom interview to assess communication skills and cultural fit.
- In-person or virtual interview with the Content Manager and/or other team members to discuss the role, responsibilities, and expectations.
- Decision and offer.
Key Assessment Areas:
- Communication skills and storytelling abilities.
- Understanding of TikTok, Instagram, and other social media platforms.
- Cultural awareness and alignment with the brand's values.
- Creativity and adaptability in a fast-paced environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your passion for fragrance, storytelling, and social media.
- Include examples of your social media work that demonstrate your ability to create engaging, story-driven content.
- Be prepared to discuss your understanding of the fragrance industry and your ideas for growing Frankly's social media presence.
ATS Keywords: Content creation, video editing, social media management, storytelling, TikTok, Instagram, fragrance, beauty, fashion, lifestyle, brand alignment, community engagement, analytics reporting, influencer outreach, collaboration, teamwork, creativity, authenticity.
ASSUMPTION: The application process is designed to assess the candidate's communication skills, creativity, and cultural fit, with a focus on their ability to create engaging, story-driven content for Frankly's social media platforms.
🛠️ Tools & Technologies
- CapCut or Adobe Premiere (video editing)
- TikTok and Instagram (social media platforms)
- Google Analytics or similar tools (analytics reporting)
- Microsoft Office or Google Workspace (collaboration and communication)
ASSUMPTION: The role requires proficiency in basic video editing tools and a strong understanding of TikTok and Instagram. Familiarity with analytics tools and collaboration platforms is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Authenticity
- Creativity
- Collaboration
- Storytelling
- Boldness
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Passionate about storytelling and fragrance
Self-Assessment Questions:
- How do you embody authenticity in your content creation process?
- Can you provide an example of a creative collaboration that you've been involved in, and how it contributed to the success of the project?
- How do you ensure that your work aligns with the brand's values and messaging guidelines?
ASSUMPTION: Club Kuma values creativity, collaboration, and authenticity, seeking candidates who can contribute to the brand's unique voice and aesthetic.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to capture behind-the-scenes content or participate in events.
- The fast-paced nature of social media trends may necessitate quick turnaround times for content creation.
- The intern may need to adapt to a dynamic work environment with shifting priorities and deadlines.
- The role may require occasional travel to attend events or collaborate with influencers.
ASSUMPTION: The role offers valuable experience and growth opportunities, but it also presents challenges that require adaptability, creativity, and strong communication skills.
📈 Similar Roles Comparison
- Unlike traditional marketing or communications roles, this internship focuses specifically on short-form video content creation for TikTok and Instagram.
- The role offers unique insights into the fragrance industry and the importance of storytelling in brand development.
- This internship provides an opportunity to build a strong portfolio of elevated, story-driven content, which can be valuable for future career prospects in content creation, social media management, or marketing.
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with a focus on storytelling and authenticity.
📝 Sample Projects
- Creating a series of TikTok videos that showcase the fragrance-making process, from sourcing ingredients to bottling and packaging.
- Developing an Instagram Reels campaign that highlights the brand's commitment to sustainability and ethical sourcing practices.
- Collaborating with influencers to create user-generated content that showcases the fragrances in real-life scenarios, such as date nights, weddings, or special occasions.
ASSUMPTION: These sample projects demonstrate the range of content creation opportunities available to the intern, from behind-the-scenes storytelling to influencer collaborations and brand messaging.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing and communications strategy?
- How does Club Kuma approach influencer outreach and collaborations, and what role would I play in these efforts?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does Club Kuma support the professional development and growth of its interns?
- What are the most rewarding and challenging aspects of working in content creation for a fragrance brand?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the brand's growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume, a short cover letter, and examples of your social media work (TikTok, Instagram Reels, or portfolio) through the application link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your passion for fragrance, storytelling, and social media.
- Prepare examples of your social media work that demonstrate your ability to create engaging, story-driven content.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
