📌 Core Information
🔹 Job Title: Content Lead
🔹 Company: Finyard
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing the company’s content strategy across all regions and channels
- Collaborating with various teams to produce content for multiple formats
- Ensuring content aligns with the company’s brand voice and regulatory requirements
- Proactively brainstorming new content initiatives to increase brand visibility and engagement
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of content creation and performance analytics in the fintech industry.
📋 Key Responsibilities
✅ Develop, coordinate, and execute the company’s Content Strategy across all regions and channels
✅ Provide strategic input into content creation for major campaigns and projects
✅ Define and optimize internal processes and workflows for efficient content production
✅ Define the company’s brand voice and ensure that all produced content aligns with it
✅ Understand the client profile by region and ensure content strategies reflect the company’s vision and stakeholder goals
✅ Review all content to ensure consistency, clarity, and alignment with brand guidelines and messaging
✅ Work closely with Legal and Compliance teams to ensure all content meets regulatory requirements
✅ Produce content for a variety of formats and platforms including web, email, newsletters, print, video, reports, social media, and press releases
✅ Collaborate with design, social media, and video teams to ensure content adheres to creative and technical standards
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to coordinate content creation across multiple teams and regions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 3-5 years of experience in content roles, with at least 1-3 years leading a content team
Required Skills:
- Proven experience in fintech, brokerage, or digital banking content creation
- Strong knowledge of content performance analytics (Google Analytics, Amplitude, etc.)
- Proficiency in SEO, SEM, email marketing, and UX copywriting principles
- Excellent copywriting and editing skills
- Knowledge of HTML and CMS tools (WordPress, Webflow, or similar)
- Fluency in English (Upper-Intermediate or higher), with the ability to brief, write, and communicate clearly
Preferred Skills:
- Experience in building content strategy from scratch
- Familiarity with product ownership
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills and experience in the fintech industry will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Content Lead with 3-5 years of experience in the fintech industry)
Benefits:
- Professional Growth: A chance to work closely with a strong team with past experience in top-tier financial institutions, learn from experts in trading and product development, and data analysis
- Dynamic Environment: A startup culture with ample room for innovation, ownership, and leadership development
- Impactful Work: An opportunity to shape the future of a next-generation retail trading offering for traders
- Remote Work Options: Flexible arrangements to suit your preferred working style
- Competitive Compensation: A market-aligned salary and benefits package tailored to your experience and potential
Working Hours: 40 hours per week, with flexible scheduling to accommodate remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Finyard operates in the technology, information, and internet industry, focusing on innovative FinTech software solutions
Company Size: Finyard is a mid-sized company with 51-200 employees, providing a dynamic environment for growth and innovation
Founded: Finyard was founded in 2018, making it a relatively young and agile company in the FinTech space
Company Description:
- Finyard specializes in developing modern software services for people worldwide, focusing on revolutionary FinTech solutions
- The company aims to simplify and quicken transactions and investment management for users globally
- Finyard is committed to ensuring that every product released serves its users, fostering growth for both the company and its customers
Company Specialties:
- Fintech Software Solutions
- Retail Trading Platforms
- SaaS Solutions
- Back-Office Systems
- Treasury Management Tools
Company Website: https://www.finyard.com
ASSUMPTION: Finyard's focus on innovation and user-centric design makes it an attractive employer for creative and forward-thinking professionals in the FinTech industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in content roles, seeking to advance their careers in content strategy and leadership
Reporting Structure: The Content Lead will report directly to the Head of Marketing or a similar executive role, collaborating with various teams, including design, social media, and video teams
Work Arrangement: This role is remote-friendly, offering flexible arrangements to suit the preferred working style of the candidate
Growth Opportunities:
- Potential career progression into senior content roles or management positions within the marketing department
- Opportunities to gain experience in product ownership and content strategy development
- Chances to work on high-impact projects and campaigns, driving the company's content strategy and brand visibility
ASSUMPTION: This role offers significant growth potential for candidates eager to develop their skills in content strategy, leadership, and project management within the FinTech industry.
🌍 Location & Work Environment
Office Type: Remote-friendly, with a focus on flexible work arrangements to accommodate various time zones and personal preferences
Office Location(s): Finyard's headquarters are located in Cyprus, with a global workforce spanning various locations worldwide
Geographic Context:
- Cyprus, where Finyard's headquarters are based, offers a Mediterranean climate, rich history, and a growing FinTech industry
- The global nature of Finyard's workforce allows for diverse perspectives and collaboration across various time zones
- The remote-friendly work environment enables employees to balance their personal and professional lives more effectively
Work Schedule: The work schedule is flexible, with a focus on results and productivity rather than strict hours
ASSUMPTION: Finyard's remote-friendly work environment caters to candidates seeking a flexible and balanced work-life arrangement, with the opportunity to collaborate with a global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- Take-home content strategy assignment to evaluate strategic thinking and execution
- Final interview with the hiring manager or a panel of stakeholders to discuss the candidate's vision for the role and the company
Key Assessment Areas:
- Content strategy development and execution
- Leadership and project management skills
- Communication and collaboration abilities
- Cultural fit and alignment with Finyard's values
Application Tips:
- Tailor your resume and cover letter to highlight your content creation, strategy, and leadership experience in the FinTech industry
- Include specific examples of your content strategy development and execution, demonstrating your ability to drive results and impact
- Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and communication skills
ATS Keywords: Content Strategy, Content Creation, Fintech Knowledge, Content Performance Analytics, SEO, SEM, Email Marketing, UX Copywriting, Copywriting, Editing, HTML, CMS Tools, English Fluency, Content Strategy Development, Product Ownership
ASSUMPTION: Finyard's interview process is designed to evaluate candidates' strategic thinking, leadership, and cultural fit, with a strong emphasis on their content creation and strategy experience in the FinTech industry.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress or Webflow
- SEO and content performance analytics tools like Google Analytics, Amplitude, or similar
- Email marketing platforms like Mailchimp, Constant Contact, or similar
- Project management tools such as Asana, Trello, or Jira
ASSUMPTION: Familiarity with industry-standard content creation, management, and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Finyard values creativity and continuous improvement in all aspects of its operations
- User-centric: The company prioritizes the needs and preferences of its users, ensuring that its products and services meet their expectations
- Collaboration: Finyard fosters a culture of teamwork and open communication, encouraging employees to share ideas and learn from one another
Work Style:
- Autonomous: This role requires strong project management and self-motivation skills to coordinate content creation across multiple teams and regions
- Adaptable: Finyard's dynamic and growing environment necessitates flexibility and the ability to adapt to changing priorities and workloads
- Results-driven: The company values outcomes and impact, focusing on the quality and effectiveness of content rather than the hours spent on it
Self-Assessment Questions:
- Do you thrive in autonomous environments and enjoy taking ownership of projects and initiatives?
- Are you comfortable working in a dynamic and growing environment, adapting to changing priorities and workloads?
- Do you prioritize results and impact, focusing on the quality and effectiveness of your work rather than the hours spent on it?
ASSUMPTION: Candidates who align with Finyard's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing content creation across multiple teams and regions, requiring strong project management and communication skills
- Keeping up with the fast-paced and ever-evolving FinTech industry, necessitating continuous learning and adaptation
- Balancing the need for consistency and standardization in content with the requirement to tailor content to regional client profiles
- Ensuring that content meets regulatory requirements, collaborating closely with Legal and Compliance teams
ASSUMPTION: Candidates should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a strong focus on content strategy development and execution, rather than day-to-day content creation
- In the FinTech industry, content must be accurate, engaging, and compliant with regulatory requirements, presenting unique challenges and opportunities
- Career progression in this role may involve moving into senior content roles or management positions within the marketing department, or transitioning into product ownership or related fields
ASSUMPTION: Candidates should be aware of the unique aspects of this role within the FinTech industry and be prepared to discuss their relevant experience and skills during the interview process.
📝 Sample Projects
- Developing and executing a comprehensive content strategy for a new FinTech product launch, including messaging, tone, and channel-specific content
- Conducting a content audit and optimization project for an existing FinTech platform, improving user engagement and conversion rates
- Creating and implementing a content governance framework to ensure consistency, clarity, and compliance with brand guidelines and regulatory requirements across multiple regions
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and the results they achieved, demonstrating their ability to drive impact and success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current content strategy and how this role will contribute to its evolution and improvement?
- How does Finyard support the professional growth and development of its content team members?
- Can you provide examples of how Finyard's content has driven user engagement, acquisition, or retention in the past?
- How does Finyard approach collaboration and communication across its global teams, and what tools do you use to facilitate this?
- What are the most significant challenges facing the content team currently, and how can this role help address them?
ASSUMPTION: Candidates should use the interview process to assess the fit of the role and the company with their career goals and personal preferences, as well as to demonstrate their understanding of the FinTech industry and Finyard's unique position within it.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Finyard Careers page
- Tailor your resume and cover letter to highlight your content creation, strategy, and leadership experience in the FinTech industry
- Prepare for the phone or video screening by practicing your communication skills and thinking through your approach to content strategy development and execution
- If invited to complete a take-home content strategy assignment, approach it as an opportunity to demonstrate your strategic thinking and problem-solving skills
- Follow up with the hiring manager or HR representative one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
