📌 Core Information
🔹 Job Title: Content & Lead Generation Manager
🔹 Company: Modjo
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time (CDI)
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Driving qualified demand for Modjo's SaaS solution through organic and performance-focused campaigns
- Defining and executing SEO and social media strategies to reach target audiences
- Creating high-value content and sales enablement materials to attract personas and support sales teams
- Leading multi-channel digital campaigns and optimizing conversion rates
- Collaborating closely with cross-functional teams, including Sales, RevOps, and Product Marketing
ASSUMPTION: This role requires a hybrid marketing skill set, with a strong focus on both content creation and performance marketing. The ideal candidate will have experience in B2B marketing and be comfortable working in a fast-paced, early-stage environment.
📋 Key Responsibilities
✅ Define and execute SEO and social media strategies to reach Modjo's target audience (ICP)
✅ Create high-value content (articles, white papers, case studies, etc.) to attract personas and establish Modjo as an expert in the sales environment
✅ Improve visibility and performance of content across channels through SEO optimization, website integration, and distribution strategy
✅ Produce sales enablement content to help teams convert leads (MQL → SQL → closing)
✅ Create and optimize landing pages to maximize conversion (visitor → MQL)
✅ Lead multi-channel digital campaigns (LinkedIn Ads, Google Ads, retargeting, email) and generate qualified MQLs
✅ Test, analyze, and iterate quickly on campaigns to improve performance
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams to achieve results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 2 years of experience in a B2B marketing role (excluding internships/apprenticeships)
Required Skills:
- Proven experience in content creation, SEO, and paid campaigns
- First experience in a SaaS / Tech / Sales-driven environment is a plus
- Comfortable with marketing KPIs, data analysis, and tracking tools
- Professional proficiency in English
- Curious, structured, impact-driven, and business-oriented
Preferred Skills:
- Experience with HubSpot, Webflow, GA4, LinkedIn Campaign Manager, Google Ads, Notion, Sales Navigator, Figma, and Semrush
- Familiarity with the sales environment and sales enablement
ASSUMPTION: Candidates with experience in a similar role or industry will have a strong advantage. However, Modjo is open to considering candidates with transferable skills from other marketing backgrounds.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for a mid-level marketing role in Paris)
Benefits:
- Alan health insurance (50% covered by Modjo)
- Swile meal card (€11/day, 50% covered)
- 25 paid vacation days + RTT days
- Regular team events (offsites, team evenings, etc.)
- Gym membership via Gymlib
- Green mobility support via Beetogreen
- Glady (culture, sports, etc.)
Working Hours: 40 hours per week, with flexible remote work options (2 days per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Paris. The final offer may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Conversation Intelligence for sales organizations
Company Size: 51-200 employees, with a fast-growing and ambitious culture
Founded: 2019, with a mission to revolutionize the way sales organizations work and become the leader in Conversation Intelligence in Europe
Company Description:
- Modjo helps companies improve business strategy and execution by detecting key information in all customer/prospect interactions
- Trusted by +400 European companies, including Bouygues Telecom, Doctolib, WorkMotion, and PayFit
- Offers a supportive, structured, and ambitious startup environment
Company Specialties:
- Conversation Intelligence
- Sales Enablement
- Marketing Automation
Company Website: http://www.modjo.ai
ASSUMPTION: Modjo is a growing startup with ambitious goals, offering a unique opportunity for candidates to help build a best-in-class marketing engine from the ground up.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and impact
Reporting Structure: Reports directly to the Head of Marketing and collaborates closely with Sales, RevOps, and Product Marketing
Work Arrangement: Hybrid, with 3 office days per week and 2 remote workdays
Growth Opportunities:
- As one of the first marketing hires, the ideal candidate will have the opportunity to shape the marketing engine and grow with the company
- Potential to take on more responsibilities and advance to a senior role as the team expands
- Chance to learn and develop skills in a fast-paced, early-stage environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Modjo's success.
🌍 Location & Work Environment
Office Type: Modern office in the 3rd arrondissement of Paris
Office Location(s): 46, Rue de l'échiquier, Paris, Île-de-France 75010, FR
Geographic Context:
- Paris is a vibrant and dynamic city, offering a rich cultural scene and numerous opportunities for personal and professional growth
- The 3rd arrondissement is a central and well-connected location, with easy access to public transportation
- Modjo's office is in a lively and bustling neighborhood, with numerous cafes, restaurants, and shops nearby
Work Schedule: 40 hours per week, with flexible remote work options (2 days per week)
ASSUMPTION: Modjo's office location and work arrangement offer a balance between collaboration and flexibility, allowing employees to make the most of their time in the office and at home.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the Head of Marketing
- In-depth interview with the Head of Marketing and a member of the marketing team
- Final interview with the CEO or another member of the executive team
Key Assessment Areas:
- Marketing skills and experience
- Cultural fit and alignment with Modjo's values
- Problem-solving and strategic thinking
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your approach to content creation, SEO, and digital campaigns
- Demonstrate your understanding of Modjo's mission and values, and how you can contribute to the company's success
- Showcase your curiosity, structure, and impact-driven mindset
ATS Keywords: Content creation, SEO, lead generation, digital campaigns, data analysis, marketing KPIs, SaaS, B2B marketing
ASSUMPTION: Modjo's interview process is designed to assess candidates' skills, cultural fit, and potential impact on the company's growth. Successful candidates will be able to demonstrate their marketing expertise and alignment with Modjo's mission and values.
🛠️ Tools & Technologies
- HubSpot
- Webflow
- GA4
- LinkedIn Campaign Manager
- Google Ads
- Notion
- Sales Navigator
- Figma
- Semrush
ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Ambitious and results-driven
- Collaborative and supportive
- Curious and open-minded
Work Style:
- Impact-driven and business-oriented
- Comfortable working independently and in a team
- Adaptable and flexible in a fast-paced environment
Self-Assessment Questions:
- How do you align with Modjo's values, and how can you contribute to the company's success?
- Are you comfortable working in a hybrid environment, with a mix of remote and in-office work?
- How do you approach learning and growth in a fast-paced, early-stage environment?
ASSUMPTION: Modjo is looking for candidates who are a strong cultural fit, with a passion for marketing, a growth mindset, and a desire to make an impact on the company's success.
⚠️ Potential Challenges
- Working in a fast-paced, early-stage environment may require adaptability and flexibility
- Balancing multiple responsibilities and priorities may be challenging at times
- Collaborating with cross-functional teams may require strong communication and project management skills
- Modjo is a growing company, and the role may evolve as the team and company expand
ASSUMPTION: These challenges are inherent to working in a fast-paced, early-stage environment and can be overcome with the right skills, mindset, and support.
📈 Similar Roles Comparison
- This role is unique in that it combines organic acquisition with performance-focused campaigns, requiring a hybrid marketing skill set
- Modjo's focus on Conversation Intelligence sets it apart from other SaaS companies, offering a unique opportunity to work in a cutting-edge field
- As one of the first marketing hires, the ideal candidate will have the opportunity to shape the marketing engine and grow with the company
ASSUMPTION: This role offers a unique opportunity for candidates to make a real impact on Modjo's success and grow with the company.
📝 Sample Projects
- Developing and executing a multi-channel digital campaign to generate qualified MQLs
- Creating a series of blog posts or whitepapers to establish Modjo as an expert in the sales environment
- Producing sales enablement content to support the sales team in converting leads
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Modjo's overall marketing strategy?
- What are the biggest challenges facing the marketing team, and how can this role address them?
- How does Modjo support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Modjo measure the success of its marketing efforts, and how will this role contribute to those metrics?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching Modjo's mission, values, and industry
- Be ready to discuss your approach to content creation, SEO, and digital campaigns
- Follow up with the hiring manager within 7 days of the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
