📌 Core Information
🔹 Job Title: Content/Lifecycle Marketing Manager
🔹 Company: Vetted Pet Health
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-funnel content and customer journey marketing strategies
- Collaborating cross-functionally to align campaign planning with product launches and key customer touchpoints
- Managing omnichannel campaigns across email, SMS, paid media, and social to support customer journey stages
- Creating and maintaining a library of lifecycle-focused assets, including nurture emails, blogs, challenges, tips, and other content
- Developing and executing lifecycle strategies within the app, including personalized push notifications, in-app messages, and tailored content to drive engagement, education, and retention
ASSUMPTION: This role requires a strong background in lifecycle marketing, content creation, and digital marketing to effectively manage customer engagement and retention across multiple channels.
📋 Key Responsibilities
✅ Own the development and execution of full-funnel content and customer journey marketing strategies designed to drive customer engagement, retention, and reactivation across key segments
✅ Collaborate cross-functionally to align campaign planning with product launches, seasonal trends, and key customer touchpoints
✅ Manage omnichannel campaigns across email, SMS, paid media, and social to support customer journey stages, from awareness through loyalty
✅ Assist to develop content that aligns with lifecycle stages, such as new app install, preventative care reminders, and loyalty campaigns
✅ Create and maintain a library of lifecycle-focused assets, including nurture emails, blogs, challenges, tips, and other content
✅ Develop and execute lifecycle strategies within the app, including personalized push notifications, in-app messages, and tailored content to drive engagement, education, and retention
✅ Collaborate with product teams to optimize key in-app experiences across onboarding, engagement, and content delivery
✅ Analyze user behavior and funnel data to improve feature adoption, reduce drop-off, and identify opportunities for upsell and re-engagement
✅ Implement strategies for App Store Optimization (ASO), including metadata testing, review generation, and keyword optimization to increase app visibility and downloads
✅ Monitor and respond to app reviews, using customer feedback to inform product enhancements and lifecycle campaign adjustments
✅ Design and implement targeted, behavior-driven email and SMS marketing campaigns using customer data and insights
✅ Optimize lifecycle campaigns through rigorous A/B testing, segmentation, and automation to increase engagement
✅ Own reporting and analysis for all CRM initiatives, continuously refining strategies based on performance metrics (CTR, conversion, LTV, churn, etc.)
✅ Map and refine customer journeys across digital experiences, identifying key lifecycle moments for engagement and education
✅ Build and manage audience segments to deliver personalized and timely communications based on pet type, behavior, location, and care needs
✅ Collaborate with product to identify opportunities for improving onboarding and loyalty touchpoints
ASSUMPTION: This role requires a strong understanding of customer behavior, data analysis, and marketing automation to create effective lifecycle campaigns and improve customer engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: 2+ years of experience in lifecycle/retention marketing, 2+ years of experience creating content such as blogs, emails, video, etc., and 2+ years of experience working at a mobile-first company
Required Skills:
- Proven experience in B2C mobile app company
- Strong project management and organizational skills
- Self-starter and ability to work independently with a “roll up your sleeves” approach
- Ability to work methodically, absorb constructive feedback, and meet deadlines
- An optimistic, goal-oriented, and team-spirited mindset
- Creative mindset with the ability to think strategically and execute promptly
- Excellent written, verbal, and in-person communication and presentation skills
- Analytical mindset with the ability to interpret data and draw actionable insights related to sales
- Experience with email marketing platforms and other marketing tools such as HubSpot, Mailchimp, OneSignal, etc.
- Experience with light creative design with platforms such as Canva and Figma
Preferred Skills:
- A genuine appreciation for animals
ASSUMPTION: Candidates with experience in the veterinary services industry or a passion for animals may have a better understanding of the target audience and be more motivated to succeed in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the Chicago area)
Benefits:
- Competitive salary
- Health, dental, and vision insurance
- Retirement savings plan
- Professional development opportunities
- Dynamic and collaborative work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in the Chicago area. Actual salary may vary based on the candidate's qualifications and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Veterinary Services
Company Size: 2-10 employees (Small startup with a close-knit team and the opportunity for significant growth and impact)
Founded: 2021 (Relatively new company with a fresh approach to pet care)
Company Description:
- Vetted was designed for pet parents who want more from pet care, focusing on routine care at home to prevent serious illnesses and costly medical bills
- Offers tools and guidance to keep pets feeling their best, acting as a partner in pet health
- Rewards users for good habits and proactive care
Company Specialties:
- Mobile app development for pet care
- Customer engagement and retention strategies
- Pet health education and resources
Company Website: vettedpethealth.com
ASSUMPTION: Working at Vetted Pet Health offers the opportunity to be part of a mission-driven company focused on improving pet health and well-being through innovative technology and engaging customer experiences.
📊 Role Analysis
Career Level: Mid-level Marketing role with potential for growth and advancement as the company expands
Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including product, design, operations, and marketing
Work Arrangement: On-site, full-time position with the opportunity for flexible hours and remote work as the company grows
Growth Opportunities:
- As the company expands, there will be opportunities for career advancement and leadership roles within the marketing department
- Working closely with cross-functional teams offers the chance to learn about various aspects of the business and contribute to its overall success
- The dynamic and collaborative work environment encourages professional development and skill-building
ASSUMPTION: This role offers a unique opportunity for candidates to join a growing startup and make a significant impact on its success, with ample room for professional growth and development.
🌍 Location & Work Environment
Office Type: Small, collaborative office space with a startup atmosphere
Office Location(s): Chicago, IL
Geographic Context:
- Chicago, IL is a vibrant and diverse city with a strong startup ecosystem and a growing pet care industry
- The city offers a variety of cultural attractions, dining options, and outdoor activities
- Chicago has a humid continental climate with warm summers and cold, snowy winters
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexible hours and remote work options available
ASSUMPTION: Working in Chicago offers candidates the opportunity to live and work in a dynamic and culturally rich city with a thriving pet care industry and a strong startup ecosystem.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interview with the CEO and/or other team members
- Take-home assignment or case study to evaluate problem-solving and strategic thinking skills
- Final interview with the CEO to discuss the role, company culture, and next steps
Key Assessment Areas:
- Marketing strategy and campaign planning
- Creative and content oversight
- App engagement and experience
- Email, SMS, and CRM campaigns
- Customer journey and segmentation
Application Tips:
- Highlight relevant experience in lifecycle marketing, content creation, and digital marketing
- Tailor your resume and cover letter to emphasize skills and accomplishments that align with the required qualifications
- Prepare examples of successful lifecycle campaigns or content projects to discuss during the interview
- Research the company and its mission to demonstrate your enthusiasm and understanding of the pet care industry
ATS Keywords: Lifecycle Marketing, Content Creation, Email Marketing, Digital Marketing, Project Management, Data Analysis, Customer Engagement, Creative Design, Marketing Strategy, Customer Journey, Segmentation, A/B Testing, CRM Tools, App Engagement, Behavioral Data, Customer Insights
ASSUMPTION: The application process for this role is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on their ability to create effective lifecycle campaigns and engage customers across multiple channels.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., HubSpot, Mailchimp)
- Marketing automation tools (e.g., OneSignal)
- Creative design tools (e.g., Canva, Figma)
- Customer relationship management (CRM) software (e.g., HubSpot CRM)
- App analytics tools (e.g., App Annie, AppFollow)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Candidates should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for pets and pet health
- Customer-centric approach
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
Work Style:
- Dynamic and fast-paced startup environment
- Close-knit team with a strong sense of camaraderie
- Focus on results and impact, with a willingness to roll up sleeves and contribute to all aspects of the business
- Open and transparent communication, with a emphasis on feedback and continuous improvement
Self-Assessment Questions:
- Do you have a genuine appreciation for animals and a passion for pet health?
- Are you comfortable working in a dynamic and fast-paced startup environment?
- Do you thrive in a collaborative and team-oriented work environment?
- Are you able to work methodically, absorb constructive feedback, and meet deadlines?
- Do you have a creative mindset and the ability to think strategically and execute promptly?
ASSUMPTION: Candidates who share Vetted Pet Health's passion for pets and pet health, and who are comfortable working in a dynamic and collaborative startup environment, are likely to be a strong fit for this role.
⚠️ Potential Challenges
- Working in a small, fast-growing startup can be unpredictable and demanding, with the need to adapt to changing priorities and workloads
- Managing customer engagement and retention across multiple channels can be complex and require a strong understanding of customer behavior and data analysis
- The competitive nature of the pet care industry may present challenges in standing out and driving customer acquisition and retention
- Working in a startup environment may require candidates to wear multiple hats and contribute to various aspects of the business
ASSUMPTION: Candidates should be aware of the unique challenges and demands of working in a small, fast-growing startup and be prepared to adapt and contribute to the company's success.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on lifecycle marketing and customer engagement, with a strong emphasis on data analysis and strategic thinking
- This role offers the opportunity to work closely with cross-functional teams and contribute to various aspects of the business, providing a well-rounded and diverse experience
- As a startup, Vetted Pet Health offers a unique opportunity for candidates to join a growing company and make a significant impact on its success, with ample room for professional growth and development
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from traditional marketing positions, and be prepared to leverage their skills and experience to drive customer engagement and retention in a startup environment.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive users and drive app re-downloads
- Creating a series of in-app messages and push notifications to educate users on pet health milestones and preventative care
- Designing and implementing a customer referral program to incentivize users to invite friends and family to join the Vetted Pet Health community
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Lifecycle & Content Marketing Manager may be responsible for, and are not exhaustive or prescriptive.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for pet care and how this role contributes to that vision?
- How does the company plan to scale its marketing efforts as it grows and expands its user base?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support employees' personal and professional goals?
ASSUMPTION: These interview questions are designed to provide candidates with a better understanding of the company's long-term vision, growth plans, and commitment to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in lifecycle marketing, content creation, and digital marketing
- Prepare examples of successful lifecycle campaigns or content projects to discuss during the interview
- Research the company and its mission to demonstrate your enthusiasm and understanding of the pet care industry
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
