Sr. Manager, Lifecycle Marketing

📌 Core Information

🔹 Job Title: Sr. Manager, Lifecycle Marketing

🔹 Company: Stratasys

🔹 Location: Rehovot, Central, Israel

🔹 Job Type: On-site

🔹 Category: Industrial Machinery Manufacturing

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing comprehensive lifecycle marketing strategies
• Overseeing campaign performance and analyzing data for continuous improvement
• Collaborating with cross-functional teams to align Lifecycle Marketing efforts with overall marketing strategies
• Managing and optimizing Lifecycle Marketing campaigns across different platforms
• Staying updated with industry trends and best practices in Lifecycle Marketing

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills to effectively manage Lifecycle Marketing campaigns and drive lead nurturing and customer retention.

📋 Key Responsibilities

✅ Developing, operationalizing, and optimizing a comprehensive lifecycle marketing strategy, including automated campaigns, lead nurturing, segmentation, and scoring, in collaboration with cross-functional teams

✅ Auditing and enhancing email performance using data-driven insights, such as A/B testing and quality assurance

✅ Conducting research and analyzing metrics to uncover untapped audiences, segmentation opportunities, and gaps in the customer experience

✅ Overseeing Lifecycle Marketing tech and working together with IT to ensure smooth operation and high deliverability

✅ Monitoring campaign performance, analyzing data, and providing actionable insights for continuous improvement

✅ Conducting A/B tests to optimize ad performance and enhance overall campaign effectiveness

✅ Taking part in the Digital Marketing Leadership forum and working in full collaboration and transparency with the rest of the leaders and team to reach common goals

✅ Keeping track of KPIs and regularly reporting on campaign performance to stakeholders

✅ Staying updated with industry trends and best practices in Lifecycle Marketing to ensure a competitive edge

ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, management, and communication skills to effectively manage Lifecycle Marketing campaigns and drive results.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, Advertising, Business, or a related field

Experience: Minimum 7+ years' experience in managing Lifecycle Marketing teams

Required Skills:

• Proven work experience as a Marketing operations, lifecycle marketing, Marketing Automation and CRM Manager or similar role with a successful track record of managing and optimizing Lifecycle Marketing campaigns
• Global experience in digital teams including working with other teams such as paid media, website, data and others
• In-depth experience with Salesforce – must
• Experience working with Marketo – strong advantage
• Strong analytical skills and proficiency in using analytics tools
• Excellent communication and presentation skills to convey performance and insights to stakeholders
• Ability to adapt to a fast-paced environment and meet tight deadlines
• Creative mindset with a data-driven approach to problem-solving
• Detail-oriented and highly organized to manage multiple campaigns simultaneously

Preferred Skills:

• Experience with additional marketing automation tools
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a proven track record in managing and optimizing Lifecycle Marketing campaigns, with a strong focus on analytics and data-driven decision-making.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between 150,000 - 200,000 ILS per year, based on industry standards for a senior manager position in Israel. This estimate may vary depending on the candidate's experience and qualifications.

Benefits:

• Health insurance and retirement plans
• Paid time off and sick leave
• Employee discounts and perks

Working Hours: Full-time position with standard office hours, Monday through Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may include health insurance, retirement plans, paid time off, and employee discounts.

📌 Applicant Insights

🔍 Company Context

Industry: Stratasys operates in the industrial machinery manufacturing industry, focusing on 3D printing and additive manufacturing solutions. The company serves various industries, including automotive, aerospace, healthcare, and consumer products.

Company Size: Stratasys is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment. This size allows for opportunities to work on diverse projects and collaborate with various teams while maintaining a clear career path.

Founded: Stratasys was founded in 1989 and has since grown to become a global leader in 3D printing and additive manufacturing solutions. The company has a rich history of innovation and a strong commitment to pushing the boundaries of what's possible in manufacturing.

Company Description:

• Stratasys develops industrial-grade additive solutions to help customers solve critical design and manufacturing challenges right along their production cycle
• The company works with clients to push the boundaries of what's possible and thrive in a changing world
• Stratasys is committed to making additive work for its customers and helping them achieve their business goals

Company Specialties:

• 3D printing
• Rapid prototyping
• Fused deposition modeling (FDM)
• Additive Manufacturing
• Carbon fiber
• PolyJet
• SAF
• P3
• Stereolithography
• 3D Printer
• Make additive work for you

Company Website: https://www.stratasys.com

ASSUMPTION: Stratasys is a well-established company with a strong reputation in the industrial machinery manufacturing industry. The company's focus on innovation and customer success makes it an attractive employer for professionals seeking to grow their careers in a dynamic and challenging environment.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring a high degree of expertise and experience in Lifecycle Marketing. The ideal candidate will have a proven track record of managing and optimizing Lifecycle Marketing campaigns and driving results.

Reporting Structure: The Sr. Manager, Lifecycle Marketing will report directly to the Head of Digital Marketing and work closely with cross-functional teams, including paid media, website, data, and creative and content teams.

Work Arrangement: This is an on-site position, requiring the candidate to work from Stratasys' office in Rehovot, Israel. However, the company may consider flexible work arrangements for the right candidate.

Growth Opportunities:

• Advancement to a director-level position within the digital marketing team
• Expansion of responsibilities to include additional marketing channels or regions
• Career progression to a marketing leadership role within the organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a director-level position or expand responsibilities within the digital marketing team.

🌍 Location & Work Environment

Office Type: Stratasys' Rehovot office is a modern, collaborative workspace with state-of-the-art facilities and a focus on employee well-being and productivity.

Office Location(s): 1 Holtzman St. Science Park, Rehovot, 7612401, Israel

Geographic Context:

• Rehovot is a city in central Israel, located approximately 20 kilometers south of Tel Aviv
• The city is known for its vibrant tech industry and is home to numerous startups and established technology companies
• Rehovot offers a high quality of life, with a mix of urban and suburban neighborhoods, excellent education options, and a diverse cultural scene

Work Schedule: Standard office hours, Monday through Friday, with the possibility of flexible work arrangements for the right candidate

ASSUMPTION: Rehovot offers a dynamic and innovative work environment, with a strong focus on technology and collaboration. The city's central location and high quality of life make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Stratasys careers website
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the Head of Digital Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Leadership and management skills
• Cultural fit and alignment with Stratasys' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Lifecycle Marketing best practices and industry trends in your application materials
• Prepare examples of your past Lifecycle Marketing campaigns and their results to discuss during the interview
• Research Stratasys' company culture and values to ensure a strong cultural fit

ATS Keywords: Lifecycle Marketing, Email Marketing, Marketing Automation, Segmentation, Analytics, A/B Testing, Lead Nurturing, Customer Retention, Salesforce, Marketo, Marketing Operations, CRM Manager, Digital Marketing, Campaign Optimization, Strategic Thinking, Problem-Solving, Communication, Leadership, Management

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, analytical skills, and relevant experience in Lifecycle Marketing. Applicants should tailor their application materials to highlight their unique qualifications and fit for the role.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, JIRA, Trello)

ASSUMPTION: The Sr. Manager, Lifecycle Marketing will be expected to have a strong working knowledge of Salesforce and Marketo, as well as proficiency in using analytics tools and project management software.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Success
• Collaboration
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and cross-functional
• Focused on continuous improvement

Self-Assessment Questions:

• How do you stay updated with industry trends and best practices in Lifecycle Marketing?
• Can you provide an example of a time when you had to adapt to a fast-paced environment and meet tight deadlines?
• How do you approach problem-solving with a creative mindset and a data-driven approach?

ASSUMPTION: Stratasys values innovation, customer success, collaboration, integrity, and excellence. The ideal candidate will be a strong cultural fit, with a dynamic and results-oriented work style, and a commitment to continuous improvement.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Keeping up with the latest trends and best practices in Lifecycle Marketing
• Collaborating effectively with cross-functional teams and stakeholders
• Navigating a fast-paced and dynamic work environment

ASSUMPTION: This role presents several challenges, including managing multiple campaigns simultaneously, staying updated with industry trends, and collaborating effectively with cross-functional teams. The ideal candidate will be able to thrive in a fast-paced and dynamic work environment and excel in a challenging role.

📈 Similar Roles Comparison

• This role is similar to other senior manager-level Lifecycle Marketing positions, but with a focus on driving lead nurturing and customer retention in the industrial machinery manufacturing industry
• Compared to other industries, the industrial machinery manufacturing sector places a strong emphasis on data-driven decision-making and analytics
• Career progression in this role may involve expanding responsibilities to include additional marketing channels or regions, or advancing to a director-level position within the digital marketing team

ASSUMPTION: This role is similar to other senior manager-level Lifecycle Marketing positions, but with a unique focus on driving lead nurturing and customer retention in the industrial machinery manufacturing industry. The ideal candidate will have relevant experience in this sector and a strong understanding of data-driven decision-making and analytics.

📝 Sample Projects

• Developing and implementing a comprehensive Lifecycle Marketing strategy for a new product launch, including automated campaigns, lead nurturing, segmentation, and scoring
• Conducting A/B tests to optimize ad performance and enhance overall campaign effectiveness for an existing product line
• Analyzing customer data to uncover untapped audiences, segmentation opportunities, and gaps in the customer experience, and developing targeted campaigns to address these insights

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Sr. Manager, Lifecycle Marketing role at Stratasys. The ideal candidate will have relevant experience in these areas and a strong track record of driving results in Lifecycle Marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging Lifecycle Marketing campaign you've managed, and how you approached it?
• How do you collaborate with cross-functional teams to align Lifecycle Marketing efforts with overall marketing strategies?
• Can you provide an example of a time when you had to adapt to a significant change in the market or customer behavior, and how you responded?
• How do you ensure the accuracy and reliability of data in your Lifecycle Marketing campaigns?
• Can you describe a time when you had to optimize campaign performance based on data-driven insights, and what was the outcome?

ASSUMPTION: These key questions are designed to assess the candidate's strategic thinking, problem-solving skills, and cultural fit for the Sr. Manager, Lifecycle Marketing role at Stratasys. The ideal candidate will be able to provide thoughtful and insightful responses that demonstrate their expertise and qualifications for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Stratasys careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on Lifecycle Marketing campaigns and results
• Prepare examples of your past Lifecycle Marketing campaigns and their results to discuss during the interview
• Research Stratasys' company culture and values to ensure a strong cultural fit and prepare thoughtful questions to ask during the interview
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.