📌 Core Information
🔹 Job Title: Content Manager
🔹 Company: CoVet
🔹 Location: Remote (Canada)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a global content strategy across web, email, SEO, and commercial communications
- Collaborating with multiple teams to deliver impactful campaigns and maintain a consistent brand voice
- Managing and optimizing content performance using analytics tools
- Supporting go-to-market planning and product launches with tailored messaging and materials
- Leading and managing content calendars, freelancers, and localization workflows
ASSUMPTION: This role requires a strategic and hands-on content manager with experience in B2B or high-growth start-up environments. The ideal candidate will have a strong background in content strategy, SEO, email marketing, and sales enablement.
📋 Key Responsibilities
✅ Lead the development and execution of a global content strategy across web, email, SEO, and commercial communications
✅ Own website copywriting and structure, ensuring clarity, consistency, and optimization for search and conversion
✅ Create, manage, and optimize email content throughout the customer lifecycle, aligned with product and marketing goals
✅ Support go-to-market planning and execution by crafting messaging, launch materials, and regional content strategies
✅ Write and refine sales and partnership collateral, including one-pagers, case studies, pitch decks, and outbound messaging
✅ Ensure a consistent brand voice across all content and markets, maintaining high editorial standards
✅ Manage and maintain a content calendar, coordinating with internal stakeholders and external contributors
✅ Monitor and evaluate content performance using tools like Google Analytics, SEMrush, and HubSpot, and use insights to improve outcomes
✅ Collaborate with designers to align content with layout and UX best practices; contribute basic visuals where needed using tools like Figma, Canva, or Adobe
✅ Manage content updates using CMS platforms such as Wix and coordinate with web developers or designers when needed
ASSUMPTION: This role requires a strong understanding of content marketing, SEO, email marketing, and sales enablement. The ideal candidate will have experience in B2B or high-growth start-up environments and be comfortable with basic design and layout tools.
🎯 Required Qualifications
Education: Not specified
Experience: 7+ years of experience in content marketing, digital communications, or brand strategy, ideally within a B2B or high-growth start-up environment
Required Skills:
- Native or fluent English (required), with professional working proficiency in at least one of the following: German, French, Spanish
- Exceptional writing and editing skills, with a portfolio that includes website copy, email campaigns, SEO content, and sales/partnership collateral
- Strong analytical skills to evaluate content performance and drive measurable improvements
- Excellent editorial judgment with the ability to uphold and evolve brand tone across languages and markets
- Demonstrated experience leading and executing content strategy across web, SEO, email, and commercial content
- Proven ability to support go-to-market plans, product launches, and regional expansion with tailored messaging and materials
- Strong project management skills with experience owning content calendars, managing cross-functional inputs, and overseeing freelancers or localization workflows
- Hands-on SEO knowledge, including keyword planning, on-page optimization, and performance reporting using tools like SEMrush, Ahrefs, or Google Analytics
- Experience developing sales and partner enablement assets, including outbound messaging, case studies, and pitch decks
- Comfort with basic design and layout tools (Figma, Canva, Adobe) to guide content presentation
- Experience using CMS platforms like Wix to manage and publish website content
Preferred Skills:
- Familiarity with the veterinary industry
ASSUMPTION: This role requires a highly experienced, multilingual Content Manager with deep B2B start-up experience, outstanding editorial skills, and the ability to deliver clear, compelling messaging that drives growth.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (AI-estimated, based on role, experience level, and location)
Benefits:
- Competitive salary and health, dental, and vision benefits
- Remote-first culture with flexible working arrangements
- Opportunity to shape the future of a fast-growing company and make a real impact in the veterinary industry
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Content Manager role with the required experience level and location. The benefits package is competitive and includes health, dental, and vision coverage, as well as a remote-first culture with flexible working arrangements.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, specifically veterinary software and services
Company Size: Small (11-50 employees)
Founded: 2021
Company Description:
- CoVet is a fast-growing, remote-first company focused on transforming the veterinary industry through innovative technology solutions
- The company aims to improve the lives of veterinary professionals and their patients by providing intuitive, user-friendly software and services
- CoVet is committed to building a diverse and inclusive team, with a strong focus on work-life balance and employee well-being
Company Specialties:
- Veterinary software
- Telemedicine
- Pet health
- Animal welfare
Company Website: https://co.vet/
ASSUMPTION: CoVet is a small, fast-growing company in the technology industry, specifically focused on veterinary software and services. The company is committed to improving the lives of veterinary professionals and their patients, with a strong emphasis on work-life balance and employee well-being.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and skills
Reporting Structure: Directly to the Head of Marketing
Work Arrangement: Remote solely, with a flexible and asynchronous work environment
Growth Opportunities:
- As the company grows, there will be opportunities for the Content Manager to expand their team and take on more strategic responsibilities
- The ideal candidate will have the potential to grow into a leadership role within the marketing department
- CoVet offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and development
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to expand their team and take on more strategic responsibilities as the company grows. The ideal candidate will have the potential to grow into a leadership role within the marketing department.
🌍 Location & Work Environment
Office Type: Remote (fully remote, no physical office)
Office Location(s): N/A (fully remote)
Geographic Context:
- CoVet is a remote-first company, with employees located across Canada and other countries
- The company offers a flexible and asynchronous work environment, with a strong focus on results and work-life balance
- CoVet's remote work culture allows employees to maintain a healthy work-life balance while still being productive and connected to the team
Work Schedule: Flexible, with a focus on results and work-life balance
ASSUMPTION: CoVet is a remote-first company with a flexible and asynchronous work environment, allowing employees to maintain a healthy work-life balance while still being productive and connected to the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Interview with the hiring manager (Head of Marketing)
- Final round interview with the CEO or other senior leadership team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Writing and editing skills
- Content strategy and planning
- SEO knowledge and experience
- Project management skills
- Cultural fit and alignment with CoVet's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your content strategy, SEO, and project management work in your application materials
- Showcase your ability to write clear, concise, and engaging content in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, content strategy experience, and cultural fit
- Research CoVet's company culture, values, and mission to demonstrate your enthusiasm and alignment with the organization
ATS Keywords: Content Strategy, B2B Marketing, SEO, Email Marketing, Copywriting, Project Management, Analytical Skills, Editorial Skills, Sales Enablement, CMS Management, Design Tools, Multilingual Communication, Performance Monitoring, Brand Voice, Content Optimization
ASSUMPTION: The application process for this role will involve several rounds of interviews, with a focus on assessing the candidate's writing and editing skills, content strategy and planning, SEO knowledge and experience, project management skills, cultural fit, and problem-solving abilities.
🛠️ Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Adaptable
- Empowering
Work Style:
- Remote and asynchronous, with a focus on results and work-life balance
- Dynamic and fast-paced, with ample opportunities for professional growth and development
- Collaborative and supportive, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- How do you ensure that your content maintains a consistent brand voice across languages and markets?
- How do you approach managing content calendars and coordinating with internal stakeholders and external contributors?
- How do you balance the need for clear, concise content with the desire to engage and inspire your audience?
ASSUMPTION: CoVet values a strong cultural fit with their employees, emphasizing patient-centered care, innovation, collaboration, adaptability, and empowerment. The ideal candidate will be comfortable working in a remote and asynchronous environment, with a focus on results and work-life balance. They will also be collaborative, supportive, data-driven, and analytical, with a strong emphasis on teamwork and communication.
⚠️ Potential Challenges
- The role may require occasional travel for team meetings, conferences, or client visits
- The fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work setting
- The remote work culture may present challenges for candidates who prefer a more traditional office environment
- The role may require working with tight deadlines and managing multiple projects simultaneously
- The ideal candidate will be comfortable working in a dynamic and fast-changing environment, with the ability to adapt to new tools, processes, and priorities
ASSUMPTION: This role may present challenges related to occasional travel, the fast-paced work environment, the remote work culture, and managing multiple projects simultaneously. The ideal candidate will be comfortable working in a dynamic and fast-changing environment, with the ability to adapt to new tools, processes, and priorities.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Manager or Senior Content Strategist role in a B2B or high-growth start-up environment
- Unlike traditional content roles, this position requires a strong focus on SEO, email marketing, and sales enablement, as well as the ability to support go-to-market plans and product launches
- This role offers a unique opportunity to shape the content strategy and voice of a fast-growing company in the veterinary industry
ASSUMPTION: This role is similar to a Content Marketing Manager or Senior Content Strategist role in a B2B or high-growth start-up environment, with a strong focus on SEO, email marketing, and sales enablement. The ideal candidate will have experience in content strategy, SEO, email marketing, and sales enablement, as well as the ability to support go-to-market plans and product launches.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including website copy, email campaigns, SEO optimization, and sales collateral
- Managing a content calendar for a quarterly marketing campaign, coordinating with internal stakeholders and external contributors to deliver high-quality content on time and within budget
- Optimizing website copy and structure for improved search engine rankings and user experience, using tools like SEMrush, Ahrefs, or Google Analytics
ASSUMPTION: This role will involve a wide range of content projects, from developing comprehensive content strategies for new product launches to managing content calendars and optimizing website copy for improved search engine rankings and user experience.
❓ Key Questions to Ask During Interview
- How does the company support the professional growth and development of its content team members?
- What are the key priorities for the content team in the first 90 days, and how can I contribute to their success?
- How does the company approach localization and multilingual content, and what resources are available to support this process?
- What are the biggest challenges facing the content team, and how can I help address them?
- How does the company measure the success of its content initiatives, and what metrics are most important to track?
ASSUMPTION: During the interview process, it's essential to ask questions that demonstrate your understanding of the role, the company's content strategy, and your ability to contribute to its success. The ideal candidate will be proactive, curious, and eager to learn about the company's content goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or case study showcasing your content strategy, SEO, email marketing, and sales enablement work
- Research CoVet's company culture, values, and mission to demonstrate your enthusiasm and alignment with the organization
- Prepare for behavioral interview questions that focus on your problem-solving skills, content strategy experience, and cultural fit
- Follow up with the hiring manager (Head of Marketing) one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
