📌 Core Information
🔹 Job Title: Content Manager, CN Event & Content Marketing
🔹 Company: Amazon
🔹 Location: Shanghai, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving strategic event and content marketing programs for Amazon Ads China
- Creating and executing content strategies to elevate Amazon Ads brand visibility
- Collaborating with cross-functional teams to identify audience needs and develop integrated campaigns
- Optimizing content performance through testing and measurement
- Ensuring brand consistency across all social channels
ASSUMPTION: This role requires a strong understanding of customer needs and the ability to create engaging narratives that resonate with target audiences.
📋 Key Responsibilities
✅ Develop and execute a year-round customized content strategy to elevate Amazon Ads brand visibility, educate audiences on product features, and drive brand engagement
✅ Translate Amazon Ads product details into customer relatable, shareable narratives that resonate with target audiences and align with brand voice
✅ Produce high-quality content (e.g., posts, videos) optimized for public social channels to boost product adoption and brand loyalty
✅ Collaborate with cross-teams to develop integrated campaigns that highlight product unique selling points and market differentiators
✅ Monitor CN public social media trends, platform algorithms, 2B KOLs/Influencers, and customer insights to adapt content strategies and media/KOLs metrics for maximum reach and impact
✅ Track content performance metrics and refine strategies based on data-driven insights
✅ Ensure all social facing content adheres to brand guidelines and maintains a unified tone across all channels
ASSUMPTION: This role requires strong project management skills and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in content marketing, with a focus on social media and event marketing
Required Skills:
- Proven experience in content strategy development and execution
- Excellent storytelling and creative writing skills
- Strong understanding of social media platforms and trends
- Ability to analyze and interpret data to inform content strategies
- Excellent project management skills
- Fluency in English and Mandarin Chinese
Preferred Skills:
- Experience working with KOLs and influencers
- Familiarity with Amazon Ads products and services
- Experience working in a global organization
ASSUMPTION: Fluency in both English and Mandarin Chinese is essential for this role due to the target audience and the global nature of Amazon Ads.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, the estimated salary range for this position is ¥350,000 - ¥500,000 per year.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off, including vacation, sick leave, and holidays
- Employee discounts on Amazon products and services
Working Hours: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Global), with a significant presence in China
Founded: 1994 (in the US), with operations in China since 2004
Company Description:
- Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results
- Amazon Ads offers a range of advertising solutions on Amazon.com, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage
- Digital streaming and entertainment
- Artificial intelligence and machine learning
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and global presence offer employees opportunities for growth and exposure to diverse teams and projects.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role
Reporting Structure: This role reports directly to the Amazon Ads China Marketing Manager
Work Arrangement: On-site, full-time position with the possibility of occasional remote work
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Amazon Ads team
- Opportunities to work on global projects and collaborate with international teams
- possibility to transition into other marketing or management roles within Amazon
ASSUMPTION: This role offers opportunities for professional growth and development within Amazon's large and diverse organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with amenities such as on-site cafeterias, fitness centers, and recreational areas
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major commercial and financial hub in China, with a vibrant culture and numerous entertainment options
- The office is located in a convenient area with easy access to public transportation and nearby amenities
- Shanghai offers a mix of traditional Chinese culture and modern, cosmopolitan living
Work Schedule: Standard office hours, Monday - Friday, with occasional overtime or weekend work as needed
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with ample opportunities for employees to connect and build relationships.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Amazon Ads China Marketing Manager
Key Assessment Areas:
- Content creation and strategy development
- Social media and event marketing expertise
- Data analysis and interpretation skills
- Project management and cross-functional collaboration
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Provide specific examples of your content strategy development and execution
- Demonstrate your understanding of the Amazon Ads products and services
ATS Keywords: Content Strategy, Social Media Marketing, Event Marketing, Data Analysis, Project Management, Amazon Ads, Customer Engagement
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision making
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and algorithms?
- Can you provide an example of a successful content marketing campaign you've developed and executed?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Amazon's company culture values innovation, customer focus, and operational excellence, with an emphasis on long-term thinking and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in social media trends and algorithms
- Collaborating effectively with cross-functional teams across different time zones
- Balancing creativity and data-driven decision making
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Manager or Social Media Manager position, but with a focus on event marketing and a global audience
- Compared to other marketing roles, this position requires a strong understanding of social media trends and algorithms, as well as experience in event marketing
- Career progression in this role could lead to senior marketing or management positions within Amazon Ads or other divisions of the company
ASSUMPTION: This role offers unique opportunities for growth and development within Amazon's large and diverse organization.
📝 Sample Projects
- Developing and executing a content marketing strategy for a new Amazon Ads product launch
- Creating and optimizing social media content for a global event, such as Prime Day or Black Friday
- Collaborating with cross-functional teams to create integrated marketing campaigns that highlight product unique selling points and market differentiators
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Amazon Ads in China?
- What are the key priorities for this role in the first 90 days?
- How does Amazon support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role?
- How does Amazon measure the success of its content marketing efforts, and how will my performance be evaluated?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Prepare examples of your content strategy development and execution
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
