📌 Core Information
🔹 Job Title: Content Manager
🔹 Company: Who Gives A Crap
🔹 Location: Melbourne, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: 2025-05-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering disruptive, engaging content that aligns with the brand's mission
- Collaborating with the in-house creative team to create strategies that foster brand love and community engagement
- Driving the development and delivery of content that delivers on the brand promise
- Building an engaged audience who are proud to share the brand with others
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and understanding of social media trends. The ideal candidate will be passionate about storytelling, community-building, and making an impact.
📋 Key Responsibilities
✅ Define and refine the overall content strategy, working closely with the Content Lead to optimize the social strategy and suggest big-swings that drive brand love and fame
✅ Develop a compelling organic social brief for the month ahead, balancing strong cultural/social insights with the type of stories the brand wants to tell, ensuring strong alignment with the content strategy and pillars
✅ Own the social content calendar, balancing a mix of planned and reactive content, ensuring the right content mix and cadence for each platform
✅ Build social-first campaigns, developing best-in-class campaign plans and content that make the campaigns and activations sing on social
✅ Grow the community through engaging 1:1 dialogue, supporting the Content Creator and Community team in turning comments and brand mentions into ideas that drive brand love
✅ Lead and contribute to creative brainstorms, working with a designer/copywriter/creator to develop ideas that push beyond trending sounds and formats into original, out-of-the-box content that the team is truly excited to test
✅ Pull a monthly metrics report, translating the data into actionable insights that inform future briefs, ideas, and tests for the months ahead
✅ Research and share a round-up of relevant social news and trends, with a clear POV on the opportunity for the brand
✅ Run the monthly creative pin-up session, facilitating constructive discussion about where the content is hitting vs. opportunities for the team to develop
ASSUMPTION: This role requires a strong understanding of social media trends, brand strategy, and the ability to create original content that resonates with audiences. A proactive approach to community building and engagement is essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in content creation, social media management, or a related role
Required Skills:
- Brand guardianship: understanding of strategic brand fundamentals and the ability to guide the development of work that delivers genuine brand impact
- Bold creative ideation: ability to push past existing trends and formats to dream up original, unexpected content that grabs attention and sparks conversation
- Social strategy expertise: ability to build and refine a social strategy that is tailored to individual channels and broader business priorities
- Reporting and optimization: ability to break down performance data into clear, actionable insights to keep the team on track with social goals
- Audience-first mindset: understanding of what makes people tick online and the ability to separate personal preference from what the audience actually finds entertaining, useful, or worth sharing
- Community builder: proactive, reactive, and always looking for ways to create meaningful two-way engagement
Preferred Skills:
- Experience with Sprout (publishing, community engagement, reporting)
- A knack for clear, compelling communication—both written and spoken
- The ability to move fast and adapt in a constantly evolving digital landscape
ASSUMPTION: Candidates with experience in the toilet paper industry or similar consumer goods industries may have an advantage, but this is not a requirement.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 100,000 per year (based on experience and market rates for similar roles in Melbourne)
Benefits:
- Competitive salaries
- Meaningful support towards healthcare for team members around the world
- Generous paid leave
- Tailored learning and development opportunities
- Free toilet paper
Working Hours: Full-time, with 4-6 hours of daily collaboration with the US and Australian teams
ASSUMPTION: The salary range provided is an estimate based on market research and similar roles in the Melbourne area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer goods and social impact
Company Size: Medium (200+ employees)
Founded: 2012
Company Description:
- Who Gives A Crap is a purpose-led scale-up that makes eco-friendly products and donates 50% of its profits to provide clean water and help build toilets for the billions of people who lack proper access
- The company has contributed over AUD 18 million to fund sanitation projects around the globe and aims to increase its annual donation tenfold in the next couple of years
- With hubs in Australia, the Philippines, China, the US, UK, and Europe, the team of 200+ works to make the biggest possible impact for people and the planet
Company Specialties:
- Eco-friendly products
- Social impact initiatives
- Branding and marketing
Company Website: https://www.who-gives-a-crap.com/
ASSUMPTION: Who Gives A Crap is a certified B Corp™, working to make a difference every day while maintaining the highest standards of social and environmental impact. The company's most recent B Impact Assessment score is 125.5, placing it in very good company with other exceptional B Corps around the world.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: The Content Manager will report directly to the Content Lead and work closely with the in-house creative team
Work Arrangement: Remote-first, with 4-6 hours of daily collaboration with the US and Australian teams
Growth Opportunities:
- Potential to take on more responsibility and grow into a leadership role as the company expands
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of content creation and marketing
- Chance to make a significant impact on the company's mission and social impact initiatives
ASSUMPTION: This role offers a unique opportunity to work for a purpose-driven company that is making a real difference in the world. The ideal candidate will be passionate about the company's mission and eager to contribute to its social impact initiatives.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional team gatherings and events
Office Location(s): Melbourne, Australia (with the option to work remotely)
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its vibrant culture, arts, and sports scenes
- The city has a temperate climate, with warm summers and mild winters
- Melbourne is home to several major universities and is a hub for education, research, and innovation
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The ideal candidate will be comfortable working remotely and collaborating with team members across different time zones.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess cultural fit and basic qualifications
- In-depth interview with the Content Lead and a member of the creative team to discuss the role and the candidate's experience and qualifications
- Final interview with the company's co-founders to discuss the candidate's fit with the company's mission and values
Key Assessment Areas:
- Creativity and strategic thinking
- Understanding of social media trends and best practices
- Ability to work collaboratively and build relationships with team members
- Alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your previous work that demonstrate your creativity, strategic thinking, and understanding of social media trends
- Be prepared to discuss your approach to community building and engagement during the interview
- Research the company's mission, values, and social impact initiatives, and be ready to discuss how you align with these aspects of the company
ATS Keywords: Content strategy, creative ideation, social media management, community building, brand guardianship, audience engagement, reporting, optimization
ASSUMPTION: The interview process for this role may include assessments or case studies to evaluate the candidate's skills and fit for the position.
🛠️ Tools & Technologies
- Sprout Social (for publishing, community engagement, and reporting)
- Canva or similar design tools
- Google Workspace (for collaboration and communication)
- Social media platforms (Facebook, Instagram, Twitter, TikTok, etc.)
ASSUMPTION: The ideal candidate will have experience with Sprout Social and be comfortable using various design and social media tools.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven: We are passionate about our mission to make a difference in the world
- Inclusive: We value diversity and foster a culture of belonging and respect
- Collaborative: We work together to achieve our goals and support each other's growth and development
Work Style:
- Remote-first: We offer flexible work arrangements and support remote work
- Results-driven: We focus on achieving outcomes and making an impact
- Continuously learning: We value curiosity, innovation, and a growth mindset
Self-Assessment Questions:
- Do you share our passion for making a difference in the world and aligning your work with a purpose?
- Are you comfortable working remotely and collaborating with team members across different time zones?
- Do you thrive in a results-driven, continuously learning environment?
ASSUMPTION: The ideal candidate will be a strong cultural fit for the company, aligning with its mission, values, and work style.
⚠️ Potential Challenges
- The role may require working on weekends or outside of regular business hours to manage social media channels and engage with the community
- The company's remote-first work arrangement may present challenges for candidates who prefer an in-office environment
- The role may require travel for team gatherings, events, or to visit the company's manufacturing facilities
- The company's mission and social impact initiatives may present unique challenges and opportunities for the role
ASSUMPTION: The ideal candidate will be comfortable with the unique challenges and opportunities presented by this role and the company's mission.
📈 Similar Roles Comparison
- Content Manager vs. Social Media Manager: While both roles focus on creating and managing social media content, the Content Manager role places a greater emphasis on strategy, creativity, and community building
- Industry-specific context: Who Gives A Crap's mission and social impact initiatives set it apart from other consumer goods companies, presenting unique opportunities and challenges for the Content Manager role
- Career path comparison: The Content Manager role offers opportunities for growth and development, with the potential to take on more responsibility and grow into a leadership role as the company expands
ASSUMPTION: The ideal candidate will understand the unique aspects of this role and how it compares to similar roles in the industry.
📝 Sample Projects
- Developing a social media campaign to raise awareness about World Toilet Day and the company's efforts to provide clean water and sanitation services
- Creating a series of engaging, educational videos to teach customers about the environmental impact of toilet paper and the company's commitment to sustainability
- Managing the company's social media channels during a product recall or other crisis communication situation
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their work during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to community building and engagement, and how this role fits into that strategy?
- How does the Content Manager role collaborate with other teams within the company, such as marketing, branding, and product development?
- What are the biggest challenges and opportunities facing the company in the next year, and how does this role contribute to addressing them?
- How does the company support the professional development and growth of its employees, particularly in the Content Manager role?
- What are the company's plans for expanding its social impact initiatives, and how does this role contribute to those efforts?
ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions to gain a deeper understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous work that demonstrate your creativity, strategic thinking, and understanding of social media trends
- Research the company's mission, values, and social impact initiatives, and be ready to discuss how you align with these aspects of the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
