📌 Core Information
🔹 Job Title: Content Marketeer
🔹 Company: KPI SOLUTIONS B.V.
🔹 Location: Nijmegen, Gelderland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing engaging content for various platforms to drive brand awareness and engagement
- Optimizing content for SEO to improve online visibility and organic traffic
- Managing website content and ensuring brand consistency across all channels
- Collaborating with marketing and sales colleagues to align content strategy with business objectives
ASSUMPTION: This role requires a strong creative writer with a strategic mindset, able to balance storytelling with data-driven optimization. Familiarity with the B2B tech industry is a plus.
📋 Key Responsibilities
✅ Develop content for website, social media, email, and campaigns
✅ Write blog posts, client cases, and landing pages
✅ Optimize content for SEO and conversion
✅ Manage website content (texts, visuals, structure)
✅ Apply and monitor house style and tone of voice
✅ Support coordination of trade shows and events
✅ Evaluate content results and propose improvements
✅ Identify trends and implement new content formats or tools
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring a content marketer who can adapt to different platforms and audiences.
🎯 Required Qualifications
Education: HBO work and thinking level
Experience: Minimum 3 years of experience in content marketing
Required Skills:
- Excellent writing skills in Dutch and English
- Experience with SEO and content management systems (e.g., WordPress)
- Knowledge of or affinity with IT, BI, or digital solutions in B2B
- Ability to work independently and collaborate with marketing and sales colleagues
Preferred Skills:
- Experience with tools such as Adobe Creative Suite and Canva
ASSUMPTION: Candidates should have a strong portfolio demonstrating their writing skills and content marketing experience.
💰 Compensation & Benefits
Salary Range: €3,200 - €4,200 gross per month (based on 40 hours)
Benefits:
- Flexible working hours and possibility for hybrid work
- Annual training budget and development opportunities
- Work in a team with short lines and much room for initiative
- Focus on work pleasure, collaboration, and quality
Working Hours: 40 hours per week, with flexible and hybrid work arrangements
ASSUMPTION: The salary range is based on industry standards for content marketers with 2-5 years of experience in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: Business Intelligence and Data Analytics
Company Size: Small (11-50 employees)
Founded: 2018
Company Description:
- KPI Solutions is a young, innovative scale-up that helps organizations work data-driven
- They build smart BI solutions using tools like Microsoft Power BI and advise clients on optimal data usage for strategic growth
- Their expertise in technology and consultancy makes them a preferred partner for businesses looking to move forward
Company Specialties:
- Business Intelligence
- Data Analytics
- Consultancy
Company Website: https://kpisolutions.nl/
ASSUMPTION: KPI Solutions is a growing company with a strong focus on innovation and data-driven decision making. They value employees who can contribute to their expertise and help drive business growth.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to develop skills in data analysis and BI tools
- Chance to contribute to the company's growth and shape its marketing strategy
ASSUMPTION: This role offers growth opportunities for the right candidate, who can demonstrate strong content marketing skills and a strategic mindset.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Oranjesingel 2, 6511 NS Nijmegen
Geographic Context:
- Nijmegen is a mid-sized city in the eastern Netherlands, known for its historic city center and vibrant cultural scene
- The office is located in the city center, with easy access to public transportation and amenities
- The region has a relatively low cost of living compared to other major Dutch cities
Work Schedule: Flexible hours with a focus on results and output
ASSUMPTION: The work environment at KPI Solutions is collaborative and innovative, with a focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss experience and fit
- In-person or virtual interview with the Marketing Manager and/or other team members
- Final decision and offer
Key Assessment Areas:
- Writing skills and content marketing experience
- Strategic thinking and ability to align content with business objectives
- Cultural fit and ability to work collaboratively in a growing team
Application Tips:
- Highlight relevant content marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of KPI Solutions' business and how your skills can contribute to their growth
- Prepare examples of your writing and content marketing work to discuss during the interview
ATS Keywords: Content Marketing, SEO, Content Management Systems, Writing Skills, IT Knowledge, B2B Solutions, Adobe Creative Suite, Canva
ASSUMPTION: The application process at KPI Solutions is designed to assess candidates' skills and cultural fit, with a focus on their ability to contribute to the company's growth and success.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Canva
- WordPress
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Microsoft Power BI
ASSUMPTION: The tools and technologies required for this role are standard in the content marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Data-driven decision making
Work Style:
- Results-oriented and flexible
- Collaborative and open to feedback
- Adaptable and willing to learn new tools and skills
Self-Assessment Questions:
- Do you thrive in a collaborative, innovative work environment?
- Are you comfortable working with data and using it to inform your content strategy?
- Can you adapt your writing style to different platforms and audiences?
ASSUMPTION: KPI Solutions values employees who are innovative, collaborative, and data-driven, with a strong work ethic and a willingness to learn and adapt.
⚠️ Potential Challenges
- Managing multiple content marketing channels and platforms simultaneously
- Keeping up with industry trends and best practices in content marketing and SEO
- Balancing creative and analytical tasks, requiring strong organizational skills and attention to detail
- Working in a growing company with a dynamic and evolving work environment
ASSUMPTION: These challenges can be overcome by a strong content marketer with a strategic mindset, excellent organizational skills, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on content creation and optimization for various platforms
- In the B2B tech industry, content marketing plays a crucial role in driving brand awareness and lead generation
- This role offers opportunities for growth and development in a growing company, with potential to shape the marketing strategy
ASSUMPTION: This role is well-suited for a content marketer with experience in the B2B tech industry, looking to grow and develop their skills in a dynamic and innovative work environment.
📝 Sample Projects
- Developing a content marketing strategy for a new BI product launch
- Optimizing website content for SEO to improve organic traffic and conversions
- Creating and managing a content calendar for multiple platforms, including social media, email, and blog
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities required for this role, highlighting the need for a versatile and strategic content marketer.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for KPI Solutions?
- What are the most significant challenges facing the content marketing team currently, and how can this role address them?
- How does KPI Solutions support the professional development and growth of its employees?
- What are the expectations for this role in the first 30, 60, and 90 days?
- How does KPI Solutions measure the success of its content marketing efforts?
ASSUMPTION: These questions are designed to assess the fit of the role within the company, the expectations for the position, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Prepare examples of your writing and content marketing work to discuss during the interview
- Follow up with a thank-you note after the interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
