📌 Core Information
🔹 Job Title: Content Marketer
🔹 Company: Brown & Brown Insurance
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and maintaining marketing content for Hedron Network
- Supporting the Head of Marketing and working with the Broker Communication & Events Executive
- Developing content for client-facing, public-facing, and internal communications
- Collaborating with insurers, service providers, and teammates to produce and review communications
- Monitoring content performance and contributing to strategic plans to improve engagement
ASSUMPTION: This role requires a strong creative writer with excellent communication skills and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Copywriting: Create content for broker-facing and public channels, including the Hedron Hub, website, social media, email, and marketing materials
✅ Copy Editing: Review and edit insurer, service provider, and teammate-produced communications
✅ Digital Content Production: Create accompanying graphics for press releases and marketing collateral, working with an external designer
✅ Press Releases: Support the Head of Marketing and external PR consultant in producing press releases
✅ Campaign Coordination: Collaborate with the team to deliver marketing campaigns
✅ Performance Reporting: Monitor content performance and contribute to strategic plans to improve engagement
ASSUMPTION: The ideal candidate will have experience in copywriting and copy editing, with a creative eye and drive to build strong, effective marketing communications across multiple channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field
Experience: 2-5 years of experience in copywriting and copy editing, with a focus on marketing communications
Required Skills:
- Excellent verbal and written communication skills
- Proven ability to distill complex ideas into simple, accessible written work
- Creative flair and teamwork skills
- Competence in Microsoft Word, Excel, and PowerPoint
- Knowledge of Pancentric, Umbraco, and/or WordPress is a plus
Preferred Skills:
- Experience in the financial services or insurance industry
- Familiarity with the UK insurance market
ASSUMPTION: The ideal candidate will have experience in creating copy for a range of applications and finding the right tone of voice for a business.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on experience and industry standards for a Content Marketer in London)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and supportive work environment
Working Hours: 35 hours per week, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketer role in London with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance Agencies and Brokerages
Company Size: 1,001-5,000 employees
Founded: 1939
Company Description:
- Brown & Brown, Inc. is the fifth largest independent insurance brokerage in the nation
- Provides risk management solutions to protect customers' most valuable assets
- Offers insurance products and services to businesses, corporations, governmental institutions, professional organizations, trade associations, families, and individuals
Company Specialties:
- Retail
- National Programs
- Wholesale Brokerage
- Services
Company Website: Brown & Brown Insurance Careers
ASSUMPTION: Brown & Brown Insurance is a well-established company with a strong reputation in the insurance industry, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Head of Marketing
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential advancement to a senior marketing role within the company
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to collaborate with and learn from experienced marketing professionals
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing department.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): The Corn Exchange, 55 Mark Lane, London, United Kingdom, EC3R 7NE
Geographic Context:
- London is a major global city with a vibrant cultural scene and numerous attractions
- The office is located in the City of London, the historic financial district
- Easy access to public transportation and various amenities
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break
ASSUMPTION: The office environment is professional and dynamic, with opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Writing and communication skills
- Creativity and problem-solving abilities
- Understanding of marketing principles and strategies
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Provide examples of your writing and marketing work, if available
- Research the company and be prepared to discuss your fit with their mission and values
ATS Keywords: Content Marketer, Copywriting, Copy Editing, Marketing Communications, Digital Content Production, Press Releases, Campaign Coordination, Performance Reporting, Insurance Industry, Financial Services
ASSUMPTION: The application process may vary, and it's essential to stay informed about the latest updates and requirements.
🛠️ Tools & Technologies
- Microsoft Word, Excel, and PowerPoint
- Pancentric, Umbraco, and/or WordPress (if applicable)
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's infrastructure.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Discipline
- Innovation
- Superior capabilities
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you proactive and results-driven, with a strong work ethic?
- Can you adapt to feedback and make necessary adjustments to your work?
ASSUMPTION: Brown & Brown Insurance values employees who are dedicated, hardworking, and committed to delivering high-quality results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working with diverse stakeholders and managing expectations
- Meeting tight deadlines and maintaining high-quality standards
ASSUMPTION: The role may present challenges related to project management, stakeholder communication, and meeting tight deadlines.
📈 Similar Roles Comparison
- Content Marketer vs. Marketing Coordinator: Content Marketer focuses more on creating and maintaining content, while Marketing Coordinator may have additional responsibilities in event planning, market research, and data analysis
- Content Marketer vs. Copywriter: Content Marketer is responsible for creating and maintaining content across various channels, while Copywriter focuses solely on writing persuasive copy for marketing materials
- Content Marketer vs. Marketing Manager: Content Marketer is focused on creating and maintaining content, while Marketing Manager oversees the marketing department, develops marketing strategies, and manages marketing campaigns
ASSUMPTION: The role of Content Marketer may vary depending on the company's size, industry, and specific needs, but generally focuses on creating and maintaining marketing content.
📝 Sample Projects
- Developing a content strategy for a new product launch
- Creating and maintaining blog posts, articles, and social media content for the company's website and social media channels
- Collaborating with the design team to create visually appealing marketing materials
- Conducting market research to identify trends and opportunities in the insurance industry
ASSUMPTION: Sample projects may vary depending on the company's specific needs and the individual's skills and experiences.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role support the company's overall marketing strategy?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company measure the success of its marketing campaigns, and how will my performance be evaluated?
- What is the team structure, and how will I collaborate with other departments to achieve our marketing goals?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you better understand the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your writing and marketing work, if available
- Research the company and be prepared to discuss your fit with their mission and values
- Follow up with the hiring manager or HR department within one week of submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
