Content Marketer

📌 Core Information

🔹 Job Title: Content Marketer

🔹 Company: Odin Mortgage & Tax

🔹 Location: Kathmandu, Nepal

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Entry to Mid-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO-driven content strategy for Odin's conveyancing service
• Collaborating with cross-functional teams on integrated marketing campaigns
• Utilizing cutting-edge tools like ChatGPT, Surfer SEO, and GA4 for content creation and analysis
• Working in a global, supportive, and ambitious team environment

ASSUMPTION: This role requires a high level of self-motivation, strong organizational skills, and the ability to work independently while collaborating effectively with team members.

📋 Key Responsibilities

✅ Research and write long-form, SEO-friendly content for Odin's Australian Conveyancing service

✅ Publish content to CMS with proper formatting and meta data

✅ Collaborate with SEO, design, and outreach teams to align content with marketing goals

✅ Use AI content tools to streamline production and conduct keyword and competitor research

✅ Maintain and refresh existing content to ensure accuracy and relevance

✅ Meet weekly publishing and performance benchmarks

✅ Support content across various formats including blog posts, landing pages, and webinars

ASSUMPTION: This role involves a significant amount of writing and requires strong research and content structuring abilities.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 1-2 years of professional content writing experience, ideally in digital marketing or real estate

Required Skills:

• Excellent written English and attention to detail
• Strong research and content structuring abilities
• SEO fundamentals: keyword usage, internal linking, readability
• Ability to use AI tools effectively in content creation
• Basic understanding of digital marketing channels

Preferred Skills:

• Experience in the Australian property, mortgage, or conveyancing industry
• Understanding of Australian property law or the home buying process
• Graphic design or video editing knowledge for supporting visual content

ASSUMPTION: While a degree in marketing or a related field is not explicitly required, relevant coursework or certification in SEO or Digital Marketing would be beneficial.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between NPR 600,000 - 900,000 per annum, based on industry standards for content marketing roles in Nepal with 0-2 years of experience.

Benefits:

• Opportunity to work in a global, growing company with a strong focus on employee growth
• Competitive salary and benefits package
• Flexible working hours and a supportive work environment

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM) with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The final salary will be determined through the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Odin Mortgage & Tax operates in the financial services industry, specializing in Australian mortgage brokering and tax services for Australian expats and overseas investors.

Company Size: Odin Mortgage & Tax is a small company with 11-50 employees, providing a close-knit work environment with ample opportunities for growth and impact.

Founded: Odin Mortgage & Tax was founded in 2020, making it a relatively new but rapidly growing company.

Company Description:

• Odin Mortgage & Tax is the global leader in Australian mortgage brokering and tax services for Australian expats and overseas investors.
• The company aims to provide exceptional customer service, high-level agency, accountability, and continuous self-improvement.
• Odin Mortgage & Tax has offices in Hong Kong, Singapore, Nepal, and is expanding its presence globally.

Company Specialties:

• Australian mortgages for expats and overseas investors
• Australian mortgage brokering
• Australian tax services
• Global expansion in the financial services industry

Company Website: http://www.odinmortgage.com/

ASSUMPTION: Odin Mortgage & Tax is a growing company with a strong focus on employee growth and development, providing ample opportunities for career advancement.

📊 Role Analysis

Career Level: This role is suitable for entry to mid-level content marketing professionals with 0-2 years of experience.

Reporting Structure: The Content Marketer will report directly to the Marketing Manager and collaborate with cross-functional teams, including SEO, design, and outreach teams.

Work Arrangement: This role is on-site, with flexible remote work options available as needed.

Growth Opportunities:

• Potential to mentor junior writers and contribute to team growth
• Opportunity to expand skills and knowledge in SEO, digital marketing, and content strategy
• Career progression into senior content marketing or management roles

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on continuous learning and development.

🌍 Location & Work Environment

Office Type: Odin Mortgage & Tax's Kathmandu office is a modern, collaborative workspace with a supportive and ambitious team environment.

Office Location(s): Kathmandu, Nepal

Geographic Context:

• Kathmandu is the capital and largest city of Nepal, offering a mix of traditional and modern culture.
• The city is known for its historic sites, vibrant markets, and diverse cuisine.
• Kathmandu's cost of living is relatively low compared to other major cities in the region.

Work Schedule: Standard office hours with flexibility for remote work as needed

ASSUMPTION: Working in Kathmandu offers a unique cultural experience and a lower cost of living compared to other major cities in the region.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Content assessment and writing test
• Final interview with the Marketing Manager

Key Assessment Areas:

• Writing skills and ability to create SEO-optimized content
• Research skills and ability to understand complex topics
• Cultural fit and alignment with Odin's values
• Problem-solving skills and ability to work independently

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Provide examples of your previous content marketing work, if available
• Demonstrate your understanding of SEO fundamentals and digital marketing channels

ATS Keywords: Content Marketing, SEO, Digital Marketing, CMS, AI Tools, Collaboration, Customer Service, Attention to Detail, Content Structuring, Keyword Research, Competitor Research, Content Management, Long-form Writing, Graphic Design, Video Editing

ASSUMPTION: Odin Mortgage & Tax uses Applicant Tracking Systems (ATS) to screen and manage job applications, so including relevant keywords in your resume can help improve your visibility.

🛠️ Tools & Technologies

• CMS: WordPress or Webflow
• AI Content Tools: ChatGPT, Jasper, Surfer SEO, Clearscope
• SEO Tools: Google Search Console, SEMrush, Ahrefs
• Analytics Tools: Google Analytics, GA4

ASSUMPTION: Familiarity with these tools is required for this role, and candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• High-level agency and accountability
• Exceptional customer service
• Continuous self-improvement

Work Style:

• Collaborative and supportive team environment
• Strong focus on individual growth and development
• Flexible and adaptable work arrangements

Self-Assessment Questions:

• Do you align with Odin's values of high-level agency, accountability, and exceptional customer service?
• Are you comfortable working in a global, collaborative team environment?
• Do you have a strong desire for continuous learning and self-improvement?

ASSUMPTION: Candidates who align with Odin's values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple content formats and deadlines
• Working with a global team across different time zones
• Keeping up with industry trends and best practices in content marketing
• Adapting to a fast-paced, growing company environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Content Marketing Specialist (similar role, more experienced)
• Digital Marketing Coordinator (similar role, broader scope)
• SEO Content Writer (similar role, more focused on SEO)

ASSUMPTION: These roles share similarities with the Content Marketer role, but each has its unique focus and requirements.

📝 Sample Projects

• Developing a comprehensive content strategy for Odin's conveyancing service
• Creating a series of blog posts and landing pages to improve organic traffic and conversions
• Conducting keyword and competitor research to inform content strategy and improve SEO performance

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Content Marketer will be expected to perform.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for Odin's conveyancing service?
• What opportunities are there for growth and development within the marketing team?
• How does Odin support work-life balance for its employees?
• What are the most challenging aspects of working in a global, growing company?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Provide examples of your previous content marketing work, if available
• Prepare for a content assessment and writing test as part of the interview process
• Follow up with the HR team one week after submission if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.