Content Marketer (Brand and Campaigns)

📌 Core Information

🔹 Job Title: Content Marketer (Brand and Campaigns)

🔹 Company: Insider

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time (Remote)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Crafting high-conversion copy for multi-channel campaigns
• Collaborating with cross-functional teams to align copy with business goals
• Leading video content development and optimization
• Applying A/B testing and AI tools to improve copy performance
• Developing content playbooks and templates to scale campaigns globally

ASSUMPTION: This role requires a strong balance between creativity and performance metrics, with a focus on driving outcomes through compelling storytelling and optimization.

📋 Key Responsibilities

✅ Write high-conversion copy for multi-channel campaigns: email, LinkedIn ads, paid social, SEM, landing pages, nurture programs, sales sequences, and website modules.

✅ Partner with Brand, Paid Media, SEO, Field Marketing, and Product Marketing teams to deliver copy that aligns with business goals and sales pipeline objectives.

✅ Support large-scale campaign development for launches, reports, events, product updates, and ABM initiatives.

✅ Lead and collaborate on video content development, including scripting and storyboarding for brand campaigns, product explainers, and customer stories.

✅ Apply A/B testing principles and performance data to optimize copy performance across channels continually.

✅ Create content playbooks and templates to scale campaign execution globally.

✅ Use AI writing assistants and generative content platforms to accelerate iteration cycles, generate variations, and maximize content production without sacrificing quality.

✅ Translate positioning and product narratives into punchy, accessible buyer language across the full funnel.

✅ Develop hooks, headlines, and frameworks that fuel paid social and demand capture strategies, especially for US-market growth.

✅ Partner closely with design to ensure copy and visuals work together seamlessly across formats.

✅ Stay on top of AI trends, B2B SaaS buying behaviors, and marketing innovation to continuously improve Insider’s creative approach.

✅ Must be willing to support other content needs as required.

ASSUMPTION: This role requires a high degree of collaboration, adaptability, and a strong understanding of the marketing funnel and buyer progression.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or related field (or equivalent experience)

Experience: 3-5+ years of experience writing digital marketing content for B2B SaaS, MarTech, or AI platforms

Required Skills:

• Proven track record writing high-performing campaign copy across multiple channels
• Deep understanding of marketing funnel stages and how copy influences buyer progression
• Comfortably able to balance creativity with performance metrics
• Direct experience scripting and storyboarding video content
• Experience applying AI tools, LLMs, and generative platforms into creative workflows
• Strong collaborative skills and experience working with cross-functional teams
• Excellent organizational skills, attention to detail, and ability to meet deadlines across multiple projects
• Experience writing for US-market B2B audiences strongly preferred
• Passion for writing, strong storytelling skills, and the ability to craft compelling narratives across multiple formats
• Deep understanding of SEO and GEO, and their relation to Content Marketing
• Well-versed in best practices and content performance analytics
• Excellent project management skills and the ability to handle multiple projects and priorities simultaneously
• Passionate about customer experience and the intersection of technology and AI
• Extremely comfortable working in a dynamic and fast-paced environment
• Able and willing to work outside of typical working hours to collaborate with senior stakeholders and manage projects across the globe

Preferred Skills:

• Experience with specific AI writing tools or platforms
• Familiarity with Insider's products or industry

ASSUMPTION: While not explicitly stated, experience with specific AI writing tools or familiarity with Insider's products could provide a competitive advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Content Marketer role with 3-5 years of experience in B2B SaaS, the estimated salary range is $80,000 - $120,000 per year. This range may vary depending on factors such as location, experience, and performance.

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible time off
• Professional development opportunities
• Company-sponsored events and team-building activities

Working Hours: Full-time (40 hours per week) with flexibility for remote work

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the factors mentioned. Insider is known for providing competitive benefits packages for its employees.

📌 Applicant Insights

🔍 Company Context

Industry: Insider operates in the Software Development industry, focusing on AI-native platforms for Customer Experience and Marketing. The B2B SaaS market is competitive and fast-paced, with a strong emphasis on innovation and customer success.

Company Size: Insider is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment that encourages growth and collaboration.

Founded: Insider was founded in 2012 and has since grown into a leading AI-native platform for Customer Experience and Marketing, trusted by over 1,200 global businesses.

Company Description:

• Insider drives growth for its clients by offering a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency.
• The platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.
• Insider is backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by prestigious Fortune 500 companies and top brands.

Company Specialties:

• Online Marketing
• Predictive Analytics
• Web Personalization
• E-commerce
• Mobile Platforms
• Omnichannel marketing

Company Website: useinsider.com

ASSUMPTION: Insider's focus on AI-native technology and customer experience sets it apart in the competitive B2B SaaS market. Its commitment to diversity, equity, and inclusion creates a supportive work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in digital marketing, seeking to advance their careers in a dynamic and innovative environment.

Reporting Structure: The Content Marketer (Brand and Campaigns) will report directly to the Marketing Manager or a similar role within the Marketing department.

Work Arrangement: This is a full-time, remote position with flexible working hours to accommodate different time zones and collaboration with global teams.

Growth Opportunities:

• Insider's rapid growth and expansion present numerous opportunities for career advancement within the Marketing department and the company as a whole.
• The company's commitment to professional development and employee growth fosters a culture of continuous learning and improvement.
• Working closely with cross-functional teams provides exposure to various aspects of the business, enabling employees to gain a well-rounded understanding of the company's operations.

ASSUMPTION: Insider's growth trajectory and commitment to employee development create an ideal environment for career advancement and professional growth.

🌍 Location & Work Environment

Office Type: Insider operates a remote-first work environment, with no physical office locations.

Office Location(s): N/A

Geographic Context:

• The United States is a large and diverse market with a strong focus on B2B SaaS and technology innovation.
• Insider's remote work arrangement allows for a more flexible and inclusive work environment, attracting a diverse pool of talent from across the country.
• The United States is home to many of Insider's clients, providing ample opportunities for collaboration and growth within the region.

Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones and collaboration with global teams.

ASSUMPTION: Insider's remote-first work environment fosters a more inclusive and flexible work culture, enabling employees to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR team to assess cultural fit and basic qualifications
• Portfolio or writing sample review to evaluate creative skills and alignment with Insider's brand voice
• In-depth interview with the Marketing Manager or a similar role within the Marketing department to discuss the role's responsibilities, expectations, and cultural fit
• Final decision and offer extension

Key Assessment Areas:

• Writing and creative skills, with a focus on campaign development and optimization
• Understanding of the marketing funnel and buyer progression
• Ability to balance creativity with performance metrics
• Collaboration and communication skills, with a focus on working with cross-functional teams
• Alignment with Insider's brand voice and company culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include a portfolio or writing samples that demonstrate your campaign development and optimization skills
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability
• Research Insider's products, industry, and company culture to show your enthusiasm and alignment with the role

ATS Keywords: Digital Marketing, Copywriting, Campaign Development, SEO, Content Strategy, Video Scripting, A/B Testing, Collaboration, Project Management, Performance Optimization, Customer Experience, AI Tools, Storytelling, Marketing Funnel, Creativity, Analytics

ASSUMPTION: Insider's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on creativity, collaboration, and adaptability.

🛠️ Tools & Technologies

• AI writing assistants and generative content platforms (e.g., Copy.ai, Frase, or similar tools)
• Marketing automation and campaign management tools (e.g., Marketo, HubSpot, or similar tools)
• Video editing and production software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar tools)
• Project management and collaboration tools (e.g., Asana, Trello, or similar tools)
• Analytics and performance tracking tools (e.g., Google Analytics, Mixpanel, or similar tools)

ASSUMPTION: Insider's use of AI writing assistants and generative content platforms enables employees to work more efficiently and effectively, while still maintaining the quality and consistency of the brand voice.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Insider prioritizes understanding and meeting the needs of its customers, both internal and external
• Innovation: Insider fosters a culture of continuous learning, improvement, and experimentation
• Collaboration: Insider encourages cross-functional teamwork and open communication to drive collective success
• Integrity: Insider upholds high ethical standards and transparency in all aspects of its business operations
• Diversity, Equity, and Inclusion: Insider is committed to creating an inclusive work environment that values and celebrates the unique perspectives and backgrounds of its employees

Work Style:

• Agile and dynamic: Insider operates in a fast-paced and ever-changing market, requiring employees to be adaptable and responsive to change
• Data-driven: Insider uses data and analytics to inform decision-making and optimize performance across all aspects of its business
• Creative and innovative: Insider encourages employees to think outside the box and challenge the status quo to drive growth and success
• Collaborative: Insider fosters a culture of open communication and teamwork, with a strong emphasis on collective achievement

Self-Assessment Questions:

• Do you thrive in a fast-paced and dynamic work environment, and are you comfortable with change and uncertainty?
• Are you able to balance creativity with performance metrics, and do you have a proven track record of driving results through compelling storytelling and optimization?
• Do you have strong collaboration and communication skills, and are you comfortable working with cross-functional teams to deliver on shared goals?
• Are you passionate about customer experience and the intersection of technology and AI, and do you have a deep understanding of the marketing funnel and buyer progression?

ASSUMPTION: Insider's culture values adaptability, creativity, and collaboration, with a strong emphasis on driving results and fostering a supportive and inclusive work environment.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of Insider's work environment may present challenges for those who prefer a more structured or predictable work environment
• The remote work arrangement may require employees to be more proactive and self-motivated in managing their time and priorities
• The competitive nature of the B2B SaaS market may present challenges in driving results and maintaining a strong market position
• The need to balance creativity with performance metrics may require employees to continuously optimize their work and adapt to changing market conditions

ASSUMPTION: While Insider's work environment presents unique challenges, the company's commitment to employee development, growth, and support creates an ideal environment for those seeking to advance their careers in a dynamic and innovative field.

📈 Similar Roles Comparison

• Compared to other Content Marketer roles in B2B SaaS, this role places a stronger emphasis on campaign development and optimization, with a focus on driving results through compelling storytelling and performance metrics
• The B2B SaaS market is highly competitive and fast-paced, requiring employees to be adaptable and responsive to change
• Career advancement opportunities may vary depending on the company's size, growth trajectory, and industry-specific factors

ASSUMPTION: This role offers a unique blend of creativity, collaboration, and performance-driven marketing, with ample opportunities for career growth and development within the B2B SaaS industry.

📝 Sample Projects

• Developing a high-performing email campaign to drive pipeline and generate leads for Insider's AI-native platform
• Creating a series of LinkedIn ads and social media posts to promote Insider's upcoming product launch or event
• Scripting and storyboarding a customer testimonial video to highlight the success of Insider's platform in driving growth and customer satisfaction
• Optimizing the copy and design of Insider's website to improve conversion rates and drive organic traffic

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Content Marketer (Brand and Campaigns) at Insider, with a focus on driving results and fostering customer success.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign development process at Insider, and how does the Content Marketer role fit into this process?
• How does Insider measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for career growth and development within the Marketing department and the company as a whole?
• How does Insider support work-life balance and employee well-being, especially in a remote work environment?
• Can you provide an example of a successful content marketing campaign at Insider, and what role did the Content Marketer play in its development and execution?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Insider's unique culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include a portfolio or writing samples that demonstrate your campaign development and optimization skills
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability
• Research Insider's products, industry, and company culture to show your enthusiasm and alignment with the role
• Follow up with Insider's HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.